AI & SEO Trends Update - 20th February 2026
Discover the latest shifts in AI and SEO, including Google's Discover Core Update, AI reporting tools, and strategies for optimising generative ...
Expert analysis, strategic guides, and the latest trends in B2B marketing, AI, and growth.
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Discover the latest shifts in AI and SEO, including Google's Discover Core Update, AI reporting tools, and strategies for optimising generative ...
Daniel May
Read ArticleDiscover the latest shifts in AI and SEO, including Google's Discover Core Update, AI reporting tools, and strategies for optimising generative ...
See how Angelfish Marketing helped an enterprise SaaS brand generate 77 qualified contacts via LinkedIn Ads at £158.69 cost per contact.
Our SaaS SEO strategy delivers results that matter, including 847% growth in visibility & 118% more organic leads. Discover exactly how we made it ...
Discover how Angelfish Marketing's SEO strategy boosted Atamis' visibility by 847% and organic leads by 118%, transforming their digital presence.
Discover how to set a data-led b2b saas marketing budget, with benchmarks, growth guidance, and expert insights to plan smarter for 2026.
How McAlister & Co achieved 250% more inbound leads with a unified B2B SEO, PPC and AI SEO strategy, driving total visibility across Google and AI ...
Learn how to earn citations from ChatGPT, Google AI Overviews, and other AI assistants. This definitive Angelfish Marketing guide explains strategies ...
As AI reshapes search, tracking your visibility across Google and large language models (LLMs) is critical. Discover how AI SEO and visibility ...
Unlock the secrets to attracting top-tier B2B clients with tailored digital strategies that convert.
Discover how Angelfish Marketing’s AI SEO strategy delivered a 40%+ traffic-to-lead rate, 100% lead to RFQ rate, and a measurable pipeline uplift for ...
OpenAI’s Atlas and Perplexity’s Comet mark the rise of agentic browsing. Discover what it means for B2B Digital Marketing, SEO, PPC, B2B customer ...
Discover what SEMrush’s new study reveals about authority backlinks in AI search and why quality, trust, and relevance matter more than ever for SEO ...
Learn how to prove ROI in B2B SEO marketing — from linking rankings to revenue, to building a board-ready story that shows SEO’s true business impact.
Discover how Hybrid AI Content helps B2B marketers scale blogs, SEO pillars, and white papers without sacrificing quality.
AI that can think for 30 hours straight could redefine digital marketing. Discover how HubSpot, Canva, Figma, Replit, and ChatGPT are shaping the ...
Learn how to prove SEO ROI to senior stakeholders. Connect rankings to revenue, pipeline, and real business impact with clear, board-ready reporting.
Unlock the secret to maximizing Large Language Model (LLM) visibility and effectiveness through strategic content marketing.
As AI continues to evolve, B2B brands must adapt their SEO strategies to stay visible in Google's AI-driven landscape. Discover the key techniques to ...
Explore the transformative impact of hybrid AI content on SEO strategies for SaaS companies, blending AI precision with human creativity for superior ...
Noticed fewer Google impressions? Don’t panic - it’s a reporting change, not lost traffic. Learn why your SEO is still strong and how to frame the ...
Is ChatGPT traffic worth more than organic clicks? Discover what the data says and what marketing managers need to know about AI-driven search ...
Learn how to create a scalable SaaS SEO strategy that drives pipeline, builds authority, and grows organic traffic that actually converts.
Discover how B2B brands can win visibility and citations in Google’s AI Mode & AI Overviews with a clear, practical SEO playbook for 2025.
How long does B2B SEO take? Discover realistic timelines, key milestones, and tools you can implement in your strategy.
Discover how AI SEO optimisation works—learn how E-E-A-T, quality signals, and originality impact your rankings in AI-powered search.
Discover what the UK launch of Google Search AI Mode means for the future of search, SEO strategy, and how your brand appears in search results.
Learn how to get your marketing ready for AI mode with our expert strategies to boost visibility, optimise content, and stay ahead in the new AI ...
Discover how to optimise for AI search traffic and stay visible in the evolving search landscape. Learn where the real opportunities are now emerging.
Discover why brand mentions are the new currency for AI-driven SEO and how it is transforming the digital marketing landscape.
Learn essential technical SEO tactics for B2B success from a best B2B SEO agency. From optimising structure & page speed to enhancing mobile ...
Discover 5 key SEO priorities smart brands are focusing on to boost visibility, drive traffic, and increase ROI in 2025.
Discover how Google AI Mode is shaping the future of search with AI and what it means for your B2B content, SEO strategy, and digital visibility.
Discover powerful SEO financial services strategies to increase visibility, attract high-quality leads, and grow your financial business.
We're delighted to have been rewarded with the HubSpot Onboarding Accreditation! Find out more what this means for you and your business.
Losing search traffic to AI? We explore why and how to bounce back in our latest blog.
Looking for marketing support services? Discover why Angelfish is the perfect partner for your in-house marketing team.
Explore how AI agents are revolutionising PPC advertising, shifting focus from human consumers to data-driven decision-makers, and transforming B2B ...
Discover Dharmesh Shah's insights on how AI tools like ChatGPT are revolutionising brand visibility and search strategies for marketers in 2025.
Discover more about AI and the future of SEO in our blog, covering everything from how it can be used to enhance content and take SEO strategies even ...
Discover how AI-assisted SEO is revolutionising marketing by enhancing visibility, boosting efficiency, and driving growth.
Discover how AI for SEO optimisation is making it more efficient, precise, and personalised, helping businesses stay ahead in the digital landscape.
Discover the benefits of fully managed SEO services and how they can drive significant growth and ROI for your business in today's digital landscape.
Expand your SEO strategy beyond Google to include Bing, Yahoo, and emerging search engines. Reach new audiences, reduce competition, and future-proof ...
Unlock the full potential of your SEO strategy by mastering the art of topic clusters and building authoritative content hubs.
Discover how Google Gemini is reshaping the SEO landscape and what it means for your digital marketing strategy.
Discover how customer reviews can significantly boost your local SEO efforts and enhance your online presence.
Boost your Cheltenham business's local SEO with a well-optimised Google Business Profile. Enhance visibility, credibility, and customer engagement ...
B2B content marketing companies can help you take your content to the next level at a time when it’s most crucial for you. Discover how here.
Discover how AI-powered Search GPT is poised to challenge Google's dominance, reshaping SEO strategies and digital marketing landscapes.
Have you caught yourself wondering: how does Perplexity AI work? We cover all this and more in this blog.
Discover how we helped a leading EA recruitment consultancy revolutionise their marketing in just six months via targeted SEO and content.
Learn more about on-page SEO techniques, something an experienced SEO company in Cheltenham can help you with.
In this blog, we cover how to leverage the power of SERPs and how SEO services in Cheltenham can help you reach your ideal target audience.
Discover how SEO solutions in Cheltenham from Angelfish Marketing can help increase traffic and conversions to your website.
Boost your organic traffic and drive sustainable growth with our comprehensive SEO services in Cheltenham.
Wondering where to start with keyword research? Here's how a Cheltenham SEO agency can help you create a strategy that drives you tangible results.
Looking for the best SEO strategies? Our SEO company in Cheltenham can help businesses boost visibility and drive traffic with tailored SEO solutions.
In this blog, we’ll explore the various AI tools within HubSpot and how you can leverage them to optimise you marketing and sales efforts.
PPC or B2B SEO: which is better for your business? We explore the benefits of both in our latest blog.
Get expert tips on mastering B2B marketing for complex industries. Learn how to target niche audiences, create valuable content, and boost your SEO ...
Discover emerging B2B SEO trends for 2025, including AI, GPT tools, and smarter search engines. Stay ahead with expert tips from a B2B SEO Company!
Learn common mistakes we see a a B2B SEO firm and how to avoid them in your strategy. Discover tips for better rankings!
Discover how your recruitment agency can climb the ranks in search results with these specialised SEO strategies.
Discover how our bespoke recruitment marketing plan doubled ROI for a leading household staff recruitment agency through targeted SEO and strategic ...
Discover how engineering recruiters can harness the power of SEO to attract top talent and gain a competitive edge in the industry.
Mastering on-page SEO for recruitment agencies is essential for increasing online visibility. Learn how to create user-centric content, optimise ...
What is Google Tag Manager, why do you need it, and how can it help marketers make data-driven decisions? We explain everything in this blog.
Discover how Angelfish Marketing helped an oil and gas recruitment consultancy boost lead gen by 453% in just six months through their expert SEO ...
Discover when you can expect to start seeing results from Google Ads and learn how a specialist B2B PPC agency can help speed up the process.
We were really excited to help this recruitment agency quadruple their previous candidate numbers in just five months. But how did we do it?...
What is Google’s new AI Overviews tool? What does it mean for SEO? And how can you ensure your website is ready? Find out here in our latest blog!
Discover why B2B link building is essential for SEO and find out how to nail your B2B link building strategy in six simple steps. Learn more here.
Master SEO for recruitment agency growth with this in-depth guide. Learn how to stand out, attract top talent, and dominate search engines for ...
Enhance your recruitment agency's SEO strategy with topic clusters to boost organic traffic and conversions!
Discover the importance of a B2B content marketing strategy to boost your SEO performance. Learn how to create a B2B content marketing strategy here.
Discover how inbound marketing strategies revolutionised lead generation for a recruitment agency, increasing it by a staggering 700%.
Boost your B2B tech success with a slick SEO strategy. Discover how Angelfish Marketing achieved a 227% rise in organic traffic in just one year.
In this Angelfish Marketing case study, you'll discover how we implemented our marketing plan for a recruitment agency and saw some truly fantastic ...
Learn how the Google March 2024 update impacts your website's SEO strategy. Stay ahead with insights on adapting to these changes effectively.
Discover the latest Google update and its impact on SEO. Learn how to protect your website from penalties and improve content quality and user ...
Discover how leading recruitment agencies achieve success through advanced SEO strategies. Learn the secrets to dominating the market.
Unlock the potential of your recruitment agency with powerful on-page SEO strategies. Dominate search results and attract top talent effectively.
Maximize ROI with SEO for SaaS & tech companies. Learn efficient techniques to save time & boost visibility. Expert advice inside!
Want to know how to write a job advert that’s going to soar up the Google rankings? Read our SEO experts’ guide in this blog to find out!
Discover how to write candidate-generating content marketing for your recruitment agency’s website in this informative blog...
Discover powerful B2B content marketing tips to boost SEO, drive traffic, and create standout content that resonates with your audience.
Unlock the secrets of B2B SEO buzzwords with our recruiter's guide to SEO jargon. Stay ahead in the digital marketing game. Learn more!
Discover the 4 pillars of content strategy from a specialist B2B SEO agency to boost rankings, drive leads, and grow your business.
Unlock the power of data-driven B2B content with analytics. Discover how data drives results in business content strategies.
Discover how AI is reshaping inbound marketing in 2023. HubSpot unveils generative AI tools for B2B, providing a competitive edge.
Discover B2B Email Automation Best Practices: Boost Engagement, ROI & Success! Learn to Personalize, Optimize Timing, & Monitor Performance for ...
As technology shapes the way we consume information, eBooks have proven to be an effective tool for businesses to connect with their target audience.
In the ever-evolving world of search engine optimisation (SEO), staying ahead of the game is crucial.
Discover actionable strategies to align content, enhance user experience, and maximise the potential of using a B2B SEO agency in our blog post.
In this blog we take you through how to use the HubSpot's new content assistant to create some of the best emails you can!
A great B2B lead generation and marketing agency drives results and increases conversions for your company – discover how.
In today's business world, B2B inbound marketing buyers are well-informed and independent decision-makers.
If you want to boost your business to new heights, HubSpot is the ultimate solution. But how can you convince your boss that it's worth investing in?
Creating a B2B inbound marketing strategy is crucial to stand out in a crowded marketplace. Read our blog to learn more.
If you work in a recruitment agency, SEO is integral to outrunning your competition. Learn the essential art of SEO for recruitment agencies in this ...
The world of B2B inbound marketing is fiercely competitive. Read on to learn how to stay ahead of your competition and enhance your marketing ...
If you want to attract more clients and boost ROI, you need to embrace the power of inbound marketing for recruitment agencies.
Explore the power of content marketing in B2B digital marketing efforts. From defining your goals to using marketing tools, we cover what you need to ...
From segmentation and automation to sophisticated reporting, HubSpot’s powerful CRM tools allow marketeers to easily track ROI and strategise.
Discover why SaaS inbound marketing is instrumental to business success, from using CRM-powered marketing to tracking key metrics.
Focussed on improving website user experience and engaging, authoritative content, discover how Google’s update affects your own content marketing ...
One way to boost search engine positioning while connecting with your audience in a meaningful way is to implement E-A-T into your content SEO ...
Is your content marketing struggling? Are you lacking a B2B content marketing strategy? Read our tips on why you shouldn't give up on creating ...
Creating your own buyer personas can improve your marketing by helping you to refine your content and get a competitive advantage.
Capture leads with ease and see your B2B inbound marketing success soar by implementing the conversion rate optimisation best practices in this ...
Many businesses make mistakes when it comes to content. Ensure you get the most out of your B2B content marketing strategy - read our 5 mistakes to ...
Read this SEO case study to discover how investing in topic clusters and blogger outreach resulted Angelfish Marketing’s increase in organic traffic!
Without SEO, your inbound content marketing efforts will be all for nought. Discover content optimisation best practices in this complete expert ...
Alongside the support of an experienced inbound marketing partner, these top tips will enable you to write better emails and enhance your lead ...
Kick-starting SEO as part of your inbound marketing strategy can be tricky – especially with these 5 myths floating around! We’ve debunked them ...
Looking to up your marketing game in 2021? Ensure your budget covers the essential elements outlined in this inbound marketing services pricing ...
In today’s digital world, you need to be visible; and to gain visibility, you need to become an inbound marketing expert! Read this blog to find out ...
How do you get the best ROI for your recruitment agency’s marketing spend? We reveal top tips and marketing ideas for recruitment agencies in this ...
Read this blog to discover the inbound marketing solutions and other top tips that could help you to see tangible results for your business more ...
Stand out and reach your recruitment goals with a tailored digital marketing strategy. Explore expert tips in this informative blog.
Having trouble convincing your boss that inbound is the way forward? Let these 20 impressive inbound marketing services statistics do the talking for ...
We’ve had access to some of the best digital agencies in the world via training and being a HubSpot certified partner! Here's what we've learnt from ...
As a business, do you really need to have a B2B content strategy in place? As a B2B inbound marketing agency, we say absolutely! Find out why here...
If you’re not working with inbound marketing companies whose goals align with those of your sales team, you should start now. Read this blog to see ...
Think you’re ready to start marketing your services? Read this blog to find out which elements of inbound marketing packages and plans you need to ...
By using inbound online marketing services, UK businesses will quickly see their teams become more efficient in a number of ways! Read more in this ...
Are you unsure of whether to outsource inbound marketing or keep it in-house? Our latest blog explains the advantages of outsourcing...
Read this blog to discover 4 reasons why you should hire a top inbound marketing agency for your business.
Struggling to see results from your current inbound marketing efforts? You need a digital marketing plan - a Growth Plan, to be precise!
Looking to improve your inbound marketing? Start thinking like expert inbound marketing service providers - check out our top tips for more info!
The marketing world is constantly changing. So, in this blog, we break down the inbound marketing strategy to help you get to grips with the ...
Unsure about hiring a pro for content marketing or do it yourself? Here are 7 reasons why you should enlist the inbound marketing services of experts.
Thinking about starting a business blog in 2022? Make sure you ask yourself these questions before you start. Learn about B2B content writing and ...
SEO’s impact on business has varied significantly over the years. You can learn all about SEO in the past, present and future in this blog.
There’s no way of knowing how to write a perfect blog, but there are multiple ways that you can make yours stand out from the crowd...
Brand voice is absolutely essential for your inbound marketing content strategy. Discover how to utilise your brand tone of voice to the max in this ...
Don’t let writer’s block get in the way of your website content strategy - check out our top tips for banishing it in this blog.
Sourcing candidates in today’s recruitment market is no easy feat - so how do you beat the competition and source only the very best candidates ...
The inbound marketing strategy is undoubtedly becoming popular among businesses – but why is this, and why should you be on board, too? Let’s find ...
A well-optimised website is an essential component inbound marketing . Discover why and how you should optimise your website so it gets seen in this ...
Knowing your target audience is an absolute must for the success of your business. Find out why and how you can achieve this in our blog...
Learn how writing a blog for your business could help you achieve success in this post!
Learn how having a strong Google SEO strategy can improve your ROI and get your website on Google’s first page.
As a recruitment agency owner, you’ll know acquiring new candidates isn’t easy. Here's how to stay ahead of your competitors with up-to-date ...
Want to excel as an inbound marketing manager? In this blog we reveal our top seven habits for success!
If you’re new to the inbound methodology, don’t fear. In this post, we outline what you can expect from your first year of inbound marketing strategy!
SEO and content go hand in hand when it comes to inbound – but how do you get the balance right? Read our blog for top SEO content marketing strategy ...
The marketing world is shifting… it’s time to find an inbound marketing service package that works for you! Here’s how to sell it to your boss...
People rave about how sharing on social media is the golden ticket to getting more website traffic. But does it really impact SEO & your ranking on ...
In this post, we reveal how to rank higher on Google. So, find out the top five things you should be taking into consideration when it comes to SEO!
To create an effective SEO campaign strategy, you need to get your content marketing up to scratch. So make sure you avoid these top 5 common ...
How can you provide useful, long-form content without producing ‘waffle-y’ posts? And, does Google really prefer longer pieces? Find out in this blog.
Thinking about running a Facebook ad, but unsure whether they really work? In this blog, we break down the process to ensure the best chance of ...
Not sure how to implement location-based SEO? Read our blog to get started!
Digital marketing is now the most popular form of marketing. In this blog, we explore how AI is changing the future of digital marketing. Learn more ...
If you’re confused about how to build an effective pillar page for your SEO and content strategy, read our latest blog...
Your SEO ranking has never been more important in your battle to be noticed, and topic clusters for SEO are a great way to do this! Learn more in ...
Read this blog to find out about the different costs involved in inbound marketing, and how this strategy could benefit your business for the long ...
Content marketing is gathering speed, and fast becoming one of the most effective marketing techniques. But will it replace more traditional PR ...
New to the world of SEO? Don’t worry - this blog post will help you establish whether you need to be an expert to improve your SEO ranking on ...
Find out about the next big shift in inbound marketing - the marketing flywheel - and what to expect from the new model.
What are chatbots, and will they change the way digital marketing services work? In this blog, we discuss the benefits and drawbacks of the ...
Many businesses are concerned how Google's "Medic" update may have affected their SEO rankings. Read more to find out what it might mean for your ...
Choosing between insourced & outsourced marketing is a tough decision for any business owner or marketing team - read our latest blog to help you ...
Your company’s visibility in SERPs is vital to its online success. Here's how to improve rankings and drive more site traffic with internet SEO ...
Not sure how to measure marketing performance? Read this blog to discover the essentials of marketing performance measurement and how to get ...
Link building is a vital weapon in your SEO digital solutions arsenal. Read on to discover why it's important, as well as our top link building ...
There are plenty of tools available to help track and manage SEO and make life that little bit easier. Read on for the top five tools out there today!
How do you measure your inbound marketing ROI so you've got actual figures to put in front of your senior team? Read this blog from our experts to ...
Quality and SEO are essential for a successful content strategy. Read on to discover our top tips for maximising your content and advancing your ...
Our ‘Beginners Basics to SEO Solutions’ will help you create a powerful SEO strategy and help you to understand why you even need SEO in the first ...
Inbound marketing is all about creating and sharing valuable content that appeals to your audience. Learn about this in more detail in our expert ...
Inbound and outbound marketing are two fundamentally different marketing types that you can use to increase traffic, leads and sales for your ...
Choosing the right keywords is essential for successful SEO. Find out why this is the case and how you can get started with keyword research in this ...
Many businesses want to start taking advantage of the benefits of digital marketing, but it’s often hard to know where to start.
How long does it really take to rank on Google and climb up to that elusive number one spot when you implement SEO solutions? Find out in this blog...
Content marketing costs 62% less than outbound marketing yet produces three times as many leads! Here are seven simple steps to help you achieve the ...
Here's more about how you inbound marketing GamePlan plays out.
SEO design solutions and content marketing are constantly evolving. In order to keep up with the competition, you need to change with it! Learn how ...
We’ve delighted to have become platinum HubSpot agency partners, & are thrilled to be recognised as inbound marketing experts for our great ...
These days, it’s all about inbound marketing. That means attracting customers to come to you by providing relevant, information-rich content.
Key inbound marketing services, to ensure you’ve converted the website traffic that you generate into leads and sales.
Are you familiar with the differences between paid and organic search in SEO solutions? And which one is best for your business? Our blog explains it ...
Our latest blog explores the future of SEO solutions and how keywords, links, mobile search and social media are now strong players in the world of ...
Our latest blog gives the lowdown on PPC. We go into detail about what this is and how it fits with your SEO solutions strategy.
Here we take a look at the 12 most common mistakes we see and how you can avoid them. Make sure you're using the most effective SEO solutions.
Getting your emails opened is the first job of any lead nurturing emails you send. Here are a number of steps you can take to boost your open rates.
Not sure how to make a start with SEO? On-page SEO is a great place to begin with your optimisation. Use these five SEO solutions to get the ball ...
What is SEO, and why is it so integral to your B2B marketing success? We’ve shared our expertise as a top search engine optimisation agency in this ...
Our latest blog discusses 5 SEO content writing tips for better blogging to help your content marketing get seen, shared and found by the right ...
Want to improve your blogging? You should read our latest blog which has 5 simple content writing strategies to help you blog better - read it now...
What is content mapping and how do I implement it in my B2B content marketing strategy? Our blog shows you how to do get the most from your content ...
Content mapping is essential for a B2B content marketing strategy. Read this blog to understand what content mapping is, and why it's so important... ...
Read our blog to discover what domain authority is, why it matters for your SEO, and everything else in between that you need to know to boost SEO ...
What is a keyword strategy? And why is it essential to your inbound marketing overall? We explain everything you need to know about keyword strategy ...
Read this blog to discover what inbound marketing keywords are, the vital role they play in B2B marketing success, and how to use them in your ...
Buyer personas play a big role in any inbound marketing strategy. Read this blog to discover how you can identify buyer personas and empower your ...
Digital marketing is popular, but many marketers today are still using traditional marketing. Which one is best? Inbound marketing or traditional ...
What is inbound marketing, why is it popular and how do you use it in your business and become an inbound marketing expert? Find out by reading this ...
Nailing your buyer personas is critical to your B2B content marketing strategy & improving your writing skills as you'll understand who you are ...