Ultimate digital marketing guide for recruitment agencies

Posted by Vikki Pearce on 02/05/19 08:33

Traditional, outbound marketing methods such as cold calling just aren’t as effective in gaining the leads you need to stay ahead of your competitors anymore. As a recruitment agency, you need to ensure that your digital marketing skills are of the highest quality, especially in today’s ever-competitive market.

Sometimes, it’s really difficult to know where to start, and the workload ahead of you can seem overwhelming. So, whether your recruitment agency is just getting started with digital marketing or you want to optimise your current strategy, this guide will help you set up and implement a successful digital marketing strategy for your recruitment agency, step by step.

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Topics: Digital marketing

Recruitment agency success: how inbound marketing helped our client get a 441% increase in website traffic

Posted by Vikki Pearce on 29/03/19 15:42

The starting point

As a recruitment agency, getting the right candidates from the right areas is a tricky task in itself, not to mention attracting and retaining the right clients. Throw in a lack of social media presence, sporadic marketing campaigns, poor site optimisation, and an over-reliance on traditional, interruptive marketing techniques, and this task becomes even more of a challenge.

This is the situation our client found themselves in before they came to us. They weren’t hitting their business goals and their website traffic wasn’t as high as most of their competitors’ were. Basically, they needed a marketing plan for a recruitment agency that would boost candidate acquisition - and they needed it fast.

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Topics: Recruitment agencies, Digital marketing, Customer Success Stories

Digital marketing is changing: What does this mean for the inbound methodology?

Posted by Vikki Pearce on 30/01/19 13:58

As we enter 2019, how is digital marketing changing? And how will this impact your inbound methods?

In this blog, we highlight what’s influencing the marketing industry, and how you can leverage digital marketing changes...

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Topics: Inbound marketing, Digital marketing

Will Chatbots Change Marketing As We Know It?

Posted by Abby Mitchinson on 07/11/18 14:47

What are chatbots?

Imagine a world where we could communicate with robots to help us solve problems. Sound crazy? Well, this is actually becoming a reality with the increased use of ‘chatbots’ on websites. Chatbots are computer programmes that conduct conversations, designed to simulate how a human would respond to particular problems or issues a customer raises. Clever, right?

Digital marketing services are now branching out and beginning to implement artificial intelligence in their marketing strategies to increase value and save time. These days, how often do you pick up the phone and ring someone, compared to sending a quick text or WhatsApp message? Messaging networks such as Facebook Messenger are hugely popular as you can contact anyone, anywhere, and get an almost instant reply. Consequently, people are now expecting instantaneous responses from the companies they contact, too.

That’s where chatbots come in; their quick answers and friendly messages meet customers’ needs and are therefore becoming a popular method of communication.

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Topics: Digital marketing

Insourced or outsourced marketing: what's right for me?

Posted by Vikki Pearce on 18/09/18 10:09

We get asked this question a lot when we’re talking with clients and new prospects. Businesses are either new and considering how to get the most bang for their buck or they’re established and want control but are concerned about escalating marketing costs. Either way, choosing between insourced and outsourced marketing is a tough decision for any business owner or marketing team.

What should you keep in and what goes out the door? It’s a hard question to answer. We’ll confess we’re slightly biased on this one, but the reality is as with most things there isn’t a one-size-fits-all model. To decide what’s right for you, you need to consider what your internal skill set is like as well as other factors such as culture before making any big decisions.

If you have a business full of individuals with a very specific industry skill but with no marketing or sales experience, then outsourcing could make the most sense. However, if you or other people in your company have strong sales experience or a leaning towards digital marketing services, then you might consider getting them involved with your new marketing division.

And by the way, not having a marketing provision isn’t an option anymore!

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Topics: Digital marketing

How to understand marketing measurement in 4 mins

Posted by Abby Pearson on 30/08/18 14:54

When it comes to how to measure marketing performance, you may not know where to start. There are a vast range of marketing metrics and it can, sometimes, be difficult to understand which one you should use for specific scenarios and campaigns.

But we all know how valuable data is - just look at the hundreds of data and marketing analytics tools that have emerged over the last few years - and yet marketers can struggle with measuring performance and ROI.

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Topics: Digital marketing

Five crucial elements of any successful digital marketing plan

Posted by Abby Pearson on 16/05/18 14:27

Many businesses want to start taking advantage of the benefits of digital marketing, but it’s often hard to know where to start. 

Digital marketing is crucial for businesses of all sizes, from small startups to giant multinationals. 61% of marketers are now saying that growing their organic presence in the search engines is a high priority. Despite that, 49% of organisations don’t have a digital marketing plan that is clearly defined, and just 58% of marketers claim that they achieve their marketing goals often.

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Topics: Digital marketing

Is traditional marketing broken?

Posted by Abby Pearson on 20/04/17 16:13

Although digital marketing’s popularity has soared within recent years, many marketers today are still using traditional marketing methods to generate leads for their businesses.

But which one is best for you? Inbound marketing or traditional marketing methods?

Here’s how they both stack up...

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Topics: Inbound marketing, Digital marketing

What should I include in my 2017 marketing costs?

Posted by Abby Pearson on 15/02/17 17:15

For a business, the end of a year signals a new period of analysing, assessing, learning and planning for the next year. This is particularly true when it comes to marketing planning and, more importantly, budgeting your marketing costs. With that in mind let’s look at the marketing tactics that deserve their fair share of attention in 2017.

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Topics: Digital marketing

6 essential components of a marketing plan

Posted by Abby Pearson on 03/02/17 16:21

You have a product or service that you want to market. But how do you go about it? You could just improvise and hope for the best. Through trial and error, you may eventually get it right. Of course, by that time you may have also run out of budget. A better approach would be to properly map out your marketing strategy to maximise your return on investment. With that in mind, these are the core components of a marketing plan.

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Topics: Digital marketing