Which should I choose for my business?
Deciding whether to insource or outsource inbound marketing can be a tough decision for business owners. In fact, we get asked this question a lot when we’re talking with our clients and new prospects here at Angelfish!
Often, these businesses are either new and considering how to get the most bang for their buck, or they’re established and want control but are concerned about escalating marketing costs.
The reality is, there isn’t a one size fits all approach, and businesses really must consider their internal skill set and working culture when making a decision.
For example, if you or people in your company have strong sales experience and have a leaning towards digital marketing, then you might consider putting them in charge of your new marketing division. You might also consider hiring a Marketing Manager from outside of your organisation.
On the other hand, if you have a business full of individuals with a very specific industry skill and have had no marketing or sales experience, then outsourcing could make more sense. You can see how this would look for your business by arranging a free marketing report and one-hour consultation with our own experts here.
In the meantime, we’ve broken down the three main things we think you should consider when deciding between insourced and outsourced inbound marketing, in order to help you make your decision: