PPC stands for pay-per-click, a model of Internet advertising where you pay a fee each time someone clicks on your ad. It’s a way of buying visits to your site, instead of earning them organically. Search engine advertising is one of the most popular forms of PPC. Here you pay a fee to get your ad at the top or at the side of Google’s search results.
Hanapin’s State of PPC 2016 report found that 78% of industry leaders ‘felt really good’ about their pay-per-click success in 2015. So much so that almost half will be increasing their budgets for it this year. The actual figure may be way higher. According to Hanapin’s report, while only 10% of advertisers planned to increase their PPC budgets in 2015 – over 70% did.