What is the difference between paid and organic search?

Posted by Vikki Pearce on 19/01/18 10:54

Unless you’re one of the 28% of people in the world who use an alternative search engine such as Bing or Yahoo, when we search for something online we all go to the same place: Google. Each and every day, Google processes over 4.4 billion searches, giving us two types of results each time: organic and paid. But, what's the difference?

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Topics: SEO, PPC

What is PPC?

Posted by Abby Pearson on 03/01/18 12:20
There are millions of businesses out there trying to climb up the ranks of search engines, all desperate to be found. Why? Because as a general rule of thumb, sites that appear higher up in search engine results get more traffic to their site, which means more conversations, more conversions, and ultimately more sales. It’s easy to see why the competition is so fierce – but how do you go about getting your site noticed?
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Topics: SEO, PPC

PPC and 5 reasons your business needs it

Posted by Abby Pearson on 10/05/16 11:27

PPC stands for pay-per-click, a model of Internet advertising where you pay a fee each time someone clicks on your ad. It’s a way of buying visits to your site, instead of earning them organically. Search engine advertising is one of the most popular forms of PPC. Here you pay a fee to get your ad at the top or at the side of Google’s search results.

Hanapin’s State of PPC 2016 report  found that 78% of industry leaders ‘felt really good’ about their pay-per-click success in 2015. So much so that almost half will be increasing their budgets for it this year. The actual figure may be way higher. According to Hanapin’s report, while only 10% of advertisers planned to increase their PPC budgets in 2015 – over 70% did.

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Topics: PPC