Angelfish Marketing Blog

If the term ‘topic clusters’ sounds more like a breakfast cereal to you than an inbound marketing term, there’s no need to worry! This article will take you through the fundamentals you need to structure your web content.

To build a strong website presence, it’s important to have a strong SEO and content strategy. But where do you start? Let’s start by breaking down the jargon first…

Inbound marketing is a fantastic way to generate new leads and sales. Whether you set up your strategy yourself or use inbound marketing service packages, it’s an effective way to direct a regular stream of targeted traffic to your site that you can convert into new leads without spending time on unreliable cold outreach.

Getting your website redesigned is not a decision you'll want to take lightly. It's big – and sometimes costly but more often than not it's absolutely the right decision.

For example, your current website might be showing its age, or it might be attracting traffic but failing to convert visitors into customers. It might even still be using Flash!

If you decide to go ahead with your new bespoke website design, it's no small task. You'll have many factors to consider, so where do you start?

Here are 10 steps covering the most important areas of the redesign process.

As inbound marketing experts, we see a lot of websites. Some of them are great, but many of them could be improved to adhere to the inbound marketing methodology.

Your website plays a crucial role in the success of your business. It's often the first encounter that people have with your brand, and a slow, clunky website with poor navigation and a negative user experience is hardly going to give a good impression of your business.

As well as being your shop window, your website is your lead generation and conversion machine – without it, you’d be lost and it is a vital piece of your businesses marketing puzzle.

You’ve spent thousands, if not tens of thousands of pounds on your beautiful bespoke website design – so you’re sat wondering why the hell it’s still not converting?

It seems as if you’re spending a large proportion of your precious time keeping a close eye on your competition and what they seem to be doing which is normal of course. However, their websites seem old, out-dated and boring in comparison to your snazzy new website. Despite their sites looking horrendous there are some extremely high converting ugly website designs knocking about the Internet. So what exactly is the secret to their conversion success?

So you’ve finally made the decision to sort yourself out with a new website but now the moment has come you’re a little confused – do I choose a template design? Do I go for a bespoke website design? How much should I spend? Can I cut corners? These are all probably questions you’ve thought of over the last few days.

Your website is essential to your brand identity and these days your new business generation; you need to get it just right. When considering a website design you have two main options that are available: template or bespoke. But what does this mean? Which one is the best fit for me?

What’s the point in having a beautiful bespoke website design that is not optimised correctly? You’re losing all your potential leads that your website has worked so hard to attract. Follow these simple tips to optimise your bespoke website design to its max:

1) Unleash your Speedy Gonzalez/inner Usain Bolt 

Page speed and page size play an important part in aiding the conversion of your bespoke website design. If a page speed is too slow then visitors will be quick to abandon your website according to a study conducted by Akamai. This could be disastrous if your website specialises in e-commerce. This will not only lose you sales but also conversions and potential re-conversions too. Customer’s who have abandoned your site previously are not likely to return due to their poor online experience with your brand.

Your logo lies at the heart of your business’ branding. It’s one of the most important tools you have to set the tone and create an impression about who you are and what you stand for. Get your B2B logo design right and it allows great branded material and design work to follow.

Start with a bad logo and your designers will struggle. 

In the age of information a website for your business is the essential tool to help your customers and prospects understand your products or services and exactly what you can offer them to meet their needs. Those looking for a product or service turn to the web to find suggestions and learn what others have experienced.

It isn't enough, however, to stick a website up and hope you will get clients and customers flocking to your door. One of the most important aspects of a website is its usability. In general, this indicates how easy it is for someone to get the information they are looking for and it's critical that your customer's journey is a smooth and effective process. Conducting regular usability testing is great way to ensure your brand's website stays up to scratch. 

Building a bespoke website design can be a difficult proposition. You’ve got to juggle the expectations of everyone involved, such as sales and marketing as well as considering the customer’s user experience. With so many moving wheels, it’s easy to get stuck, and wind up lost in the process. Fortunately, we are here to help you keep control and build the website that your organisation deserves with these 10 top tips: