Angelfish Marketing Blog

The right message to the right people at the right time and in the right place... isn’t that every marketer’s dream? As mobile continues to grow, location-based SEO is a great opportunity for your business and (less happily) to your competitors. But what exactly is location-based SEO? And how do you make sure you’re grabbing people’s attention first?

If the term ‘topic clusters’ sounds more like a breakfast cereal to you than an inbound marketing term, there’s no need to worry! This article will take you through the fundamentals you need to structure your web content.

To build a strong website presence, it’s important to have a strong SEO and content strategy. But where do you start? Let’s start by breaking down the jargon first…

How important are your search engine rankings?

Well, 71% of search traffic clicks come from the first page on Google. Second-page results only get 6% of clicks.

The top listing in Google’s organic search results receives 33% of traffic, with the second spot getting 18%.

In other words, your company’s visibility in the search engine rankings is vital to its online success.

So, what can you do to make sure your site rises up the search engine rankings?

This is where Search Engine Optimisation (SEO) comes in. It’s a series of methods you can use to optimise your website, so it appears higher in the search engine results, compared to your competitors’ sites.

It’s a complex undertaking and one that relies on you implementing an effective range of internet SEO solutions to drive more organic traffic to your website. It’s also an important undertaking as a recent study reveals more than half of online traffic for B2B and B2C sites comes from organic searches.  

But every website is different. So, an SEO audit provides a comprehensive website analysis to help you identify areas of improvement to further optimise your site. It evaluates how search engines view your website and its performance in the search engine results.

Unless you’re one of the 28% of people in the world who use an alternative search engine such as Bing or Yahoo, when we search for something online we all go to the same place: Google. Each and every day, Google processes over 4.4 billion searches, giving us two types of results each time: organic and paid. But, what's the difference?

If we were writing a blog about how important SEO is to your inbound marketing a couple of years ago, we would have probably focused on two main things: keywords and how placing them in your content could help to boost your website’s ranking on search engines, and inbound links, which prove your authority and knowledge of the search topic. Fast-forward two years though, and it’s a totally different ballgame. Thanks to updates such as Penguin and Panda, Google has made a lot of changes over the past few years – and with even more changes in its algorithm recently, there are set to be momentous shifts in search and digital SEO solutions on the horizon. In today’s SEO strategy, whilst keywords and links are still important, they are no longer stand-alone primary factors – and as dynamics such as mobile search, Google AMP, and social media come into play, digital SEO solutions are already starting to shift. Read on to discover more…

You don’t need us to tell you that SEO is an incredibly important part of your marketing strategy. When it’s done properly, the results can be fantastic and can ensure that your business is always at the top of the page for your key search terms, that you remain competitive and that your SEO solutions deliver return on investment. However, successful SEO isn’t a one-off job – in order to drive real results it needs constant attention and work, which is where so many businesses are getting it wrong. Here we take a look at the 12 most common mistakes we see and how you can avoid them…

SEO is a large topic and one that can be confusing when you first start out. So how are you supposed to start implementing SEO solutions?

Firstly, you should be focusing your efforts on keyword research. You can read how to do that here. The next step is to work on your SEO. SEO can be divided into two main areas: on-page and off-page SEO. When you are just starting out, it's best to focus on the on-page elements and then you can move onto the off-page SEO.

On-page SEO involves optimising specific factors on your website to improve its chances of ranking in the search engine results pages (SERPs) – an area that many businesses don't pay enough attention to.

Many businesses know the importance of implementing SEO solutions these days. SEO is particularly important in an inbound marketing strategy, and it is one of the main ways that you will help your prospects discover your website.

Everyone starts somewhere, so here's a guide to what SEO is so you can start to understand its importance to your overall marketing strategy.

In the olden days, businesses would get their content to rank in the search engines by stuffing it full of keywords. And it worked – at least for a while.

These days, things have moved on (thankfully).

When it comes to effective content writing, creating informative, original content that gets shared is a basic requirement.

But, if you want to create content that is visible in the search results, you have to be smarter. Here are some key tactics you can use to give your content the best chances of ranking.