Angelfish Marketing Blog

The power of technological advancements within recent years has had a phenomenal impact on digital marketing – in particular social media marketing.

The rise of the internet has seen the development of a college student’s idea (Mark Zuckerberg) flourish into one of biggest businesses in the world – Facebook. Not to mention that the number of businesses that state Facebook has been critical to their business has increased by 75%.

It’s easy to get overwhelmed by all the social media management options out there – Facebook, Twitter, Instagram, YouTube, and I’m sure you’ve heard about the popular mobile app, Snapchat. However, as a B2B marketer, there’s one social network you should be focusing on: LinkedIn. According to the 2015 Social Media Marketing Report, LinkedIn is the most important tool for B2B marketers. It’s a great way to make connections, establish thought leadership, and most importantly, generate leads. Here’s how you can use social media, in particular, LinkedIn to accelerate lead generation:

I know what you’re probably asking yourself: is social media really a necessity when it comes to B2B marketing? Are the tweeps of Twitter or the frequenters of Facebook really going to be interested in the goings on of an SaaS provider or an engineering business?

Although some people might answer ‘yes’ to the last question, a social media presence and strong management of your social media is a must for any B2B enterprise. Opportunities come through people, after all, and social media is an excellent way to meet people where they already are – on social media platforms. Read on for nine ways to succeed at social media management. 

Marketers tend to think of social media as a way to reach a vast world of consumers out there – and it is – but it is also an indispensable method for reaching other businesses. That means that B2B companies also need to be thinking about how they can use social media for marketing purposes.

In the information age, where people seek to educate themselves about products through online research, it is more important than ever for marketers to reach potential buyers early in the purchasing process – and social media can be a big help in drawing, informing, and qualifying leads.

Within the business-to-business (B2B) sector, social media is a great way to build awareness of your brand and products, with many B2B companies using it as a way to get ahead.

According to Business 2 Community, 81% of B2B decision makers use online communities such as company social media pages to help make their purchasing decisions, reinforcing that the potential opportunity for increased sales via social media is huge. 

In addition, content marketing has become a popular tool for B2B businesses and using social media is a great way to promote the content you produce, such as blogs, guides and videos, to help position yourself as a thought leader and generate leads.