5 ultimate B2B content marketing strategy fails to avoid

Posted by Katie Preedy

Many businesses underestimate the importance of blogging as part of their B2B content marketing...

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Topics: Content Marketing

Your Complete Guide to Content Optimisation for Inbound Marketing

Posted by Katie Preedy

We all know that content is king of inbound... but what is queen?  While there are several...

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Topics: Content Marketing, How To?

Do I really need a B2B content marketing strategy?

Posted by Becky Winter

In a world where content is king, it has become very important to have a powerful B2B content...

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Topics: Content Marketing

7 reasons you should hire an inbound content pro for content marketing

Posted by Becky Winter

You already know the benefits of content marketing, right? As buyer behaviour continues to change,...

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Topics: Content Marketing, Inbound Marketing

9 questions to ask yourself before you start writing a business blog

Posted by Katie Preedy

If your business doesn’t have a blog, it might be time to reconsider. 55% of marketers say blog...

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Topics: Content Marketing

12 simple tips to make your blog stand out from the crowd

Posted by Katie Preedy

In today’s world of Inbound Marketing, blogs are the ultimate means of attracting leads to your...

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Topics: Content Marketing, How To?

How to make your content sing using brand voice

Posted by Katie Preedy

This might be a shock to read, but: In today’s world of inbound marketing, content alone is not...

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Topics: Content Marketing

Banish writer’s block forever with these top tips

Posted by Katie Preedy

In a world where content rules as the king of inbound, the pressure to offer your customers...

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Topics: Content Marketing

Let’s get personal - the importance of knowing your target audience inside out

Posted by Abby Mitchinson

What is a target audience? Whatever product or service you and your business provide - whether...

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Topics: Content Marketing

4 reasons blogs are essential for your 2020 digital marketing strategy

Posted by Abby Mitchinson

If you're a business owner, you should already know that having an attractive website is essential...

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Topics: Content Marketing