What is a target audience?
Whatever product or service you and your business provide - whether you’re a recruitment agency, shop owner, travel company, or something else entirely - you will have an ideal target audience of consumers. By definition, a target audience is “a group of people defined by certain demographics and behaviour.” These demographics could include anything from age, gender, where they live, what they do for a job, interests, relationships and so on - and it’s really important for the success and future of your business to ensure you know your target audience inside out.