Angelfish Marketing Blog

Content marketing is fast becoming one of the most valuable ways to gain loyal customers. Why? Because people want to be offered relevant, useful information to help them along their buyer’s journey. Less and less do customers want to be blatantly sold to, meaning ‘pushy’ advertising is losing its power. Google wants to see great content produced by genuinely helpful writers. In turn, it pushes these websites further up the search engine results page (SERP), which makes them more discoverable for customers. In this blog post, we outline what the benefits of content marketing are, and how they can affect your business, and discuss whether this method is taking over more traditional PR techniques.

Did you know that content marketing costs 62% less than outbound marketing yet produces three times as many leads¹? When you put it like that, it makes sense to get your content marketing right so you can appeal to your audience, engage with your prospects and ultimately see those leads increase - and blogging is a great place to start.