Richard Stephens

Richard Stephens
Richard is the director and co–founder of Angelfish Marketing, a Cheltenham based digital marketing agency specialising in inbound marketing for B2B SME’s.
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Recent Posts

SEO for recruitment agencies: 13 steps to smash your competition

Posted by Richard Stephens on 28/09/20 15:12

The recruitment agency space is hyper competitive

but many recruitment agencies have still managed to grow successfully via traditional marketing and sales methods. As a result, there is lots of space for recruitment agencies to gain significant competitive advantage over their rivals right now – particularly in the search engine space.  

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Topics: Recruitment agencies

Inbound Marketing: Insourcing vs Outsourcing

Posted by Richard Stephens on 17/07/20 11:35

Which should I choose for my business?

Deciding whether to insource or outsource inbound marketing can be a tough decision for business owners. In fact, we get asked this question a lot when we’re talking with our clients and new prospects here at Angelfish!

Often, these businesses are either new and considering how to get the most bang for their buck, or they’re established and want control but are concerned about escalating marketing costs.

The reality is, there isn’t a one size fits all approach, and businesses really must consider their internal skill set and working culture when making a decision.

For example, if you or people in your company have strong sales experience and have a leaning towards digital marketing, then you might consider putting them in charge of your new marketing division. You might also consider hiring a Marketing Manager from outside of your organisation.

On the other hand, if you have a business full of individuals with a very specific industry skill and have had no marketing or sales experience, then outsourcing could make more sense. You can see how this would look for your business by arranging a free marketing report and one-hour consultation with our own experts here.

In the meantime, we’ve broken down the three main things we think you should consider when deciding between insourced and outsourced inbound marketing, in order to help you make your decision:

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Topics: Digital marketing

4 reasons to hire a top inbound marketing agency

Posted by Richard Stephens on 25/06/20 13:45

Did you know...

Inbound marketing costs 61% less than outbound marketing, and has a greater return on investment - fact.

The digital marketing industry is constantly changing, and as a result of both its cost-saving benefits and other advantages over outbound marketing, inbound marketing seems to be the most effective way to go. But if outbound marketing worked before, why doesn't it work as effectively now?

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Topics: Inbound marketing