Richard Stephens

Richard Stephens
Richard is the director and co–founder of Angelfish Marketing, a Cheltenham based digital marketing agency specialising in inbound marketing for B2B SME’s.
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Recent Posts

Why does my business need a marketing Growth Plan?

Posted by Richard Stephens on 02/05/19 08:33

If you fail to plan, you plan to fail.

Put simply, the preparation of any business marketing strategy is just as important as the implementation of it; a detailed and strategic plan sets the foundation to successful marketing and, therefore, better results. So, it’s clear that your business needs an inbound marketing Growth Plan - without one, you’d struggle to see your goals and how to get there.

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Topics: Inbound marketing

Recruitment agency success: how inbound marketing helped our client get a 441% increase in website traffic

Posted by Richard Stephens on 29/03/19 15:42

The starting point

As a recruitment agency, getting the right candidates from the right areas is a tricky task in itself, not to mention attracting and retaining the right clients. Throw in a lack of social media presence, sporadic marketing campaigns, poor site optimisation, and an over-reliance on traditional, interruptive marketing techniques, and this task becomes even more of a challenge.

This is the situation our client found themselves in before they came to us. They weren’t hitting their business goals and their website traffic wasn’t as high as most of their competitors’ were. Basically, they needed a marketing plan for a recruitment agency that would boost candidate acquisition - and they needed it fast.

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Topics: Recruitment agencies, Digital marketing, Customer Success Stories

Digital marketing is changing: What does this mean for the inbound methodology?

Posted by Richard Stephens on 30/01/19 13:58

As we enter 2019, how is digital marketing changing? And how will this impact your inbound methods?

In this blog, we highlight what’s influencing the marketing industry, and how you can leverage digital marketing changes...

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Topics: Inbound marketing, Digital marketing

What is a pillar page?

Posted by Richard Stephens on 28/01/19 14:16

 

If the term ‘topic clusters’ sounds more like a breakfast cereal to you than an inbound marketing term, there’s no need to worry! This article will take you through the fundamentals you need to structure your web content.

To build a strong website presence, it’s important to have a strong SEO and content strategy. But where do you start? Let’s start by breaking down the jargon first…

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Topics: Website design, SEO, Inbound marketing

How to use topic clusters to ignite your SEO

Posted by Richard Stephens on 15/01/19 10:12

Regardless of your industry, the web is an ever increasingly competitive space. Battling it out on the SEO playground has never felt trickier. Just when you think you’ve got it sussed, the rules of engagement change and everything that worked in the past seems futile. And there’s always some SEO expert selling their magic sauce for traffic-pumping success. But the truth is there is no magic sauce. And Google isn't trying to thwart online businesses by making it hard for you to rank. They want the same thing we all want: A great user experience and for everyone to find the best, most relevant content as easily as possible.

This is where the topic cluster SEO strategy comes in...

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Topics: SEO

Where Your Inbound Marketing Budget Really Goes

Posted by Richard Stephens on 04/12/18 16:54

In a world of increasingly stretched budgets and advancing marketing methods, you may not know which strategies to use to boost your business’s brand and reputation.

However, inbound marketing could help you to reach your target audience and get more customers in a highly cost-effective manner.

Inbound marketing is simply a marketing method based on attracting customers through content and interactions. The key to a successful inbound marketing strategy is that this content and these interactions are relevant and helpful to your customers, which builds your brand, creates true customer loyalty and transforms your customers into brand advocates.

But how much of your inbound marketing budget will have an impact on your marketing strategies cost?

It’s a fair question and one that many businesses are keen to answer.

Inbound marketing is a highly effective marketing solution. On average, businesses spend significantly less on their inbound marketing compared to traditional outbound techniques. However, over 50% more leads come from inbound marketing services.

Inbound marketing is also a long-term and ongoing solution. There are a range of inbound marketing services and strategies available to your business. For example, you may decide to invest in a blog or create a series of targeted landing pages. As a result, its cost can vary greatly depending on the extent and range of strategies you decide to adopt.

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Topics: Inbound marketing

Is content marketing the new PR?

Posted by Richard Stephens on 04/12/18 10:22

Content marketing is fast becoming one of the most valuable ways to gain loyal customers. Why? Because people want to be offered relevant, useful information to help them along their buyer’s journey. Less and less do customers want to be blatantly sold to, meaning ‘pushy’ advertising is losing its power. Google wants to see great content produced by genuinely helpful writers. In turn, it pushes these websites further up the search engine results page (SERP), which makes them more discoverable for customers. In this blog post, we outline what the benefits of content marketing are, and how they can affect your business, and discuss whether this method is taking over more traditional PR techniques.

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Topics: Content marketing

Do I need to be an SEO expert to rank on Google?

Posted by Richard Stephens on 03/12/18 11:53

So, you’ve set-up a website for your business, you’ve started writing blog posts, and you’re happy with the content you’re producing. But no-one is coming to your site. Sometimes, it can feel like you are publishing posts into thin air. So how do you start getting noticed in such a noisy world of digital marketing? Well, that’s where SEO ranking comes in...

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Topics: SEO

Will Chatbots Change Marketing As We Know It?

Posted by Richard Stephens on 07/11/18 14:47

What are chatbots?

Imagine a world where we could communicate with robots to help us solve problems. Sound crazy? Well, this is actually becoming a reality with the increased use of ‘chatbots’ on websites. Chatbots are computer programmes that conduct conversations, designed to simulate how a human would respond to particular problems or issues a customer raises. Clever, right?

Digital marketing services are now branching out and beginning to implement artificial intelligence in their marketing strategies to increase value and save time. These days, how often do you pick up the phone and ring someone, compared to sending a quick text or WhatsApp message? Messaging networks such as Facebook Messenger are hugely popular as you can contact anyone, anywhere, and get an almost instant reply. Consequently, people are now expecting instantaneous responses from the companies they contact, too.

That’s where chatbots come in; their quick answers and friendly messages meet customers’ needs and are therefore becoming a popular method of communication.

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Topics: Digital marketing

What the 2018 Google “medic” update means for your SEO

Posted by Richard Stephens on 08/10/18 11:20

Google’s latest algorithm update rolled out on 1st August 2018 and many businesses are concerned how this may affect their search engine rankings.

The details from Google were rather scant. The search giant called the update “a broad algorithm update” and referenced an older tweet, which said: “Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year....”

Subsequent tweets from Google Search Liaison Danny Sullivan revealed this was a “global” update, which means it impacts all Google search results across all regions and languages. However, Google would not tell us what percentage of search queries were impacted by the update.

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Topics: SEO