Why you need to nail your keyword research for your SEO

Posted by Abby Pearson on 18/05/18 11:14

Choosing the right keywords is essential for any successful SEO campaign. When businesses start looking for SEO solutions, many are so keen to start ranking as soon as possible that they forget about the need for detailed keyword research. Keywords (or keyword phrases) are what people type into the search engines to find what they are looking for – whether information, products to buy or answers to their questions.

You need to make sure they find your content after searching for these keywords, and that means your content should be based on specific keywords. Here are the main reasons correct keyword research matters.

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Topics: Keywords, SEO

Why a strong keyword strategy is essential to your inbound marketing

Posted by Abby Pearson on 12/07/17 09:59

SEO has been around since the first search engines were launched over two decades ago, and keywords have always played an important role in optimising content.

But why are keywords so important? And do they still matter as much as they used to?

Here's a look at why keywords remain fundamental to your SEO and inbound marketing strategies.

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Topics: Keywords, Inbound marketing

What are keywords & how do they impact your inbound marketing?

Posted by Abby Pearson on 05/07/17 14:24

Launching a successful inbound marketing strategy involves a lot of planning. Before you start creating any content, you need to decide upon your main keywords.

It's no use simply deciding that you want to show up in search; you need to show up in search for the right keywords so your target customers find your content and enter your sales funnel.

But what exactly are keywords, and why do they matter?

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Topics: Keywords, Inbound marketing

How to Approach Keyword Research for Inbound Marketing

Posted by Angelfish on 26/05/16 15:08

Being able to drive traffic to your website is critical for business-to-business marketers in the digital age, and keyword research is at the heart of this process. In short, keyword research is vital for your B2B inbound marketing success, as it is going to be key in drawing potential customers to you.

Understanding Keyword Research

In the past, people turned to numerous different reference sources (e.g., encyclopaedias, phone books, business directories, etc.) to find needed information. Today, most people go straight to Google (or another internet search engine) and type a few keywords into the search engine that describe what they’re looking for and the problem they need solving.

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Topics: Keywords, Inbound marketing