Angelfish Marketing Blog

The challenge

Five months ago, we started working with a recruitment consultancy, M&E Global, who specialise in subcontracting work for the defence industry. Over the past 20 years, they’ve been offering a range of project solutions, supporting various global military contracts. They take a well-rounded approach to recruitment, not only finding their candidates jobs but also supporting them throughout the entirety of their contracts. This holistic approach to recruitment is what makes M&E unique, working closely with both candidates and clients so that all parties get exactly what they need.

The starting point

As a recruitment agency, getting the right candidates from the right areas is a tricky task in itself, not to mention attracting and retaining the right clients. Throw in a lack of social media presence, sporadic marketing campaigns, poor site optimisation, and an over-reliance on traditional, interruptive marketing techniques, and this task becomes even more of a challenge.

This is the situation our client found themselves in before they came to us. They weren’t hitting their business goals and their website traffic wasn’t as high as most of their competitors’ were. Basically, they needed a marketing plan for a recruitment agency that would boost candidate acquisition - and they needed it fast.