Discover how we helped an industry-leading oil and gas recruitment agency get 3,201% ROI from SEO  

Despite our client’s huge success in the oil and gas recruitment industry, their SEO strategy needed a new lease of life.  

Prior to working with Angelfish Marketing, our client struggled to increase rankings. While the volume of traffic to their site was good, the quality was dwindling, and they were also finding it tricky to pinpoint ROI.  

The problem 

Despite their dominance in their industry, a challenging website migration meant that their rankings had fallen, the quality of their traffic had declined, and they were struggling to effectively monitor ROI or lead generation through their website. 

Essentially, they wanted to switch things up and ensure they had the right SEO strategy in place to accelerate their agency. Enter Angelfish…  

The solution 

Our client enlisted Angelfish to work with their marketing team and help them reach their SEO goals. They wanted to increase rankings, improve the quality of their traffic, attract high-quality candidates, and ultimately, get ahead of the competition.  

Luckily, we had just the tools they needed to do so. Our team of inbound SEO superstars got to work straight away, using our proven Agency Accelerator programme to put a super slick plan in place. 

The results 

The results speak for themselves with this one: our programme increased their organic sessions by 142% and lead generation by 24%, ultimately resulting in a huge 3,201% ROI from vacancies and new candidates placed from organic sources. 

In addition, with a core set of agreed target keywords chosen based on commercial and strategic value to the organisation, our SEO programme achieved the following within just 12 months: 

• 43 new top 3 rankings 

• 125 new top 10 rankings 

• 207 new top 20 rankings 

• 83 new top 100 rankings

Example rankings report:

How we did it 

What was the secret to our success? Our tried and tested Agency Accelerator programme, which we have used time and time again in the recruitment sector and delivers powerful results, every time.  

This included: 

Competitor Analysis  

We meticulously studied the SEO strategies of our client’s main competitors in the oil and gas recruitment space, giving us the insight we needed to create a plan that set them apart from the competition.  

Persona Development 

Our persona workshops enabled us to dive deep into our client’s target audience so we could understand their needs, preferences, and behaviours, enabling us to create a bespoke, engaging SEO strategy.  

Keyword Research

In-depth keyword research involved a comprehensive analysis of the search terms and phrases that were most relevant to our client's industry and target audience. This process included identifying high-value keywords that potential candidates and clients were likely to use when searching for recruitment services in the oil and gas sector. By examining search volume, competition, and user intent, we pinpointed the most effective keywords to incorporate into our SEO strategy. This ensured that our client's content was optimally aligned with the search behaviours of their audience, enhancing visibility and driving quality traffic to their website.

SERPs Analysis  

Through analysis of the search engine results pages (SERPs) we were able to understand what competition there is for the chosen target keywords and assess what asset requirements there were to enable Orion to compete in the space. This helped to inform our content and link-building strategy. 

Pillar Pages 

Research complete, we crafted compelling long form pillar pages designed to appeal to our client’s target audience, providing information around their core services and informing the topic cluster creation.  

Topic Cluster and Internal Linking  

Internal linking is essential to SEO, so we created a structured internal linking system using the topic cluster model to enhance site navigation and user experience, whilst also improving SEO.  

Initial topic cluster planning example: 

On-Page SEO  

By optimising the pillar pages and our client’s existing blog content, we were able to create an on-page SEO strategy to maximise visibility on search engines. 

Link Building  

Our robust link building strategy was carefully designed to elevate our client’s website authority and improve those diminishing rankings.  

Detailed Reports and Analysis  

The key to successful SEO is to keep monitoring, analysing, and amending to make sure our strategies are as effective as possible and adaptable to market changes.  

The Agency Accelerator programme is one of our most powerful tools. By understanding our clients’ target audience, conducting meticulous competitor analysis, and utilising the topic cluster model, it enables us to create a specialist SEO strategy designed to clinically target core agency search terms.  

To enable our client to enhance it's ROI visibility, we utilised HubSpot's tracking to ensure we could identify which leads had become placed candidates and which were new vacancies from new client opportunities. Google analytics does not enable this level of reporting, so this was a great addition to Orion's existing tech stack. 

The result? Increased awareness, enhanced engagement, and powerful, measurable growth.  

Plus, our unrivalled experience in recruitment SEO meant we could provide expert insights and work as a strategic marketing partner, taking the stress out of our clients’ hands and delivering results in a way we knew would work.  

Want to accelerate your agency? 

There’s no denying that SEO is a game changer for recruitment agencies.  

Don’t let your competitors occupy your space. If you want to get ahead of the competition and stand out in a fiercely competitive marketplace, why not sign up for your free SEO audit to find out how we can help you get to where you want to be? 

Your audit will review your: 

• Website links and authority 
• Technical SEO  
• Search rankings 
• Local listings 
• On and off-page SEO  

If you want to cut through the noise, attract high-quality candidates, and win your ideal clients, you’ve come to the right place.  

Request your complimentary SEO audit today!