What AI Search Really Thinks About Backlinks

Posted by Richard Stephens

A newly relesased SEM Rush study reveals how backlinks influence AI search and what quality really...

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How to Prove SEO ROI to the Board: A Marketing Manager’s Guide

Posted by Richard Stephens

Introduction If you’ve ever sat in a board meeting and been asked, “So, what’s SEO actually...

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Topics: B2B

AI-Augmented Content Teams: How to Scale Complex B2B Content Without Losing Quality

Posted by Richard Stephens

There’s something uniquely maddening about B2B content marketing.

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Topics: Content Marketing, AI

When AI Can Think for 30 Hours Straight: What Does it Mean for the Future of Digital Marketing

Posted by Richard Stephens

When Anthropic announced that Claude Sonnet 4.5 could think and operate autonomously for over 30...

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Topics: Digital Marketing, AI

How to Prove SEO ROI to the Board: A Marketing Manager’s Guide

Posted by Abby Mitchinson

If you’ve ever sat in a board meeting and been asked, “So, what’s SEO actually delivering for us?”,...

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Content Is Your Competitive Edge: Unlocking B2B Visibility in the Age of LLMs

Posted by Richard Stephens

Unlock the simple secret to maximising Large Language Model (LLM) visibility and effectiveness...

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Why Your Google Impressions Have Dropped - And Why It’s Not Bad News

Posted by Daniel May

If you’ve opened Google Search Console (GSC) recently and noticed a sudden drop in impressions...

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Topics: SEO, AI

Is ChatGPT Traffic Worth More Than Organic Search?

Posted by Abby Mitchinson

Introduction As a marketing manager, you’re already spinning plenty of plates across organic...

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Topics: AI, B2B

How to Build a B2B Saas SEO Strategy That Scales With Your Business

Posted by Dom Moriarty

Picture this: it’s Monday morning, and you’re back from yet another leadership meeting. The...

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Topics: B2B

AI SEO 2025: How B2B Brands Win Visibility in Google's AI Mode & LLMs

Posted by Richard Stephens

Meet Sarah, a B2B operations director at a midsized manufacturing firm. She’s been tasked with...

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Topics: AI