Angelfish Marketing Blog

In the past couple of years, there have been significant changes to the way Google’s search engine works. Google used to deny that social media has a direct effect on rankings, but now, social media URLs appear in search engines at a much larger scale. What we all really want to know is whether social media sharing actually helps improve search engine ranking. So, how closely linked are SEO and social media strategy?

Whether you talk to an SEO expert, a business owner, or a marketing specialist, you will always hear different theories about the signals Google uses to assess the authority of your website and assign your ranking. To say Google’s algorithm is a minefield is a pretty big understatement and, believe it or not, even the Google engineers themselves find it somewhat of a mystery. This is because machine-learning algorithms, such as Google’s, are opaque - even the programmers of the AI can’t see them.

To have a successful SEO campaign strategy, you need to be producing helpful content for your target audience. This means creating relevant and engaging articles that are optimised for search engines and targeted specifically to your buyer personas. Easier said than done, right?

Traditional, outbound marketing methods such as cold calling just aren’t as effective in gaining the leads you need to stay ahead of your competitors anymore. As a recruitment agency, you need to ensure that your digital marketing skills are of the highest quality, especially in today’s ever-competitive market.

Sometimes, it’s really difficult to know where to start, and the workload ahead of you can seem overwhelming. So, whether your recruitment agency is just getting started with digital marketing or you want to optimise your current strategy, this guide will help you set up and implement a successful digital marketing strategy for your recruitment agency, step by step.

If you fail to plan, you plan to fail.

Put simply, the preparation of any business marketing strategy is just as important as the implementation of it; a detailed and strategic plan sets the foundation to successful marketing and, therefore, better results. So, it’s clear that your business needs an inbound marketing gameplan - without one, you’d struggle to see your goals and how to get there.

The starting point

As a recruitment agency, getting the right candidates from the right areas is a tricky task in itself, not to mention attracting and retaining the right clients. Throw in a lack of social media presence, sporadic marketing campaigns, poor site optimisation, and an over-reliance on traditional, interruptive marketing techniques, and this task becomes even more of a challenge.

This is the situation our client found themselves in before they came to us. They weren’t hitting their business goals and their website traffic wasn’t as high as most of their competitors’ were. Basically, they needed a marketing plan for a recruitment agency that would boost candidate acquisition - and they needed it fast.

Did you know inbound marketing costs 62% less than outbound marketing and has a greater return on investment?

The industry is changing, and inbound marketing seems to be the most effective way to go. But if outbound marketing worked before, why doesn't it work as effectively now?

Well, consumer habits are changing, and the marketing landscape is riding along. While outbound marketing activities such as cold calling and promoting products in trade shows and seminars still have their place, modern consumers spend most of their time on the web, where inbound marketing thrives.

To craft an inbound strategy with a compelling ROI, consider working with an inbound marketing agency. Read on to learn 4 ways an agency will benefit your business.

It is so important to include precise, optimised content to avoid losing out on potential conversions. But, with long-form content proving to be highly effective when it comes to getting strong results, how can you provide useful information without producing ‘waffle-y’ content? And, does Google really prefer longer pieces? 

It seems like everyone and their mum is on Facebook these days, constantly scrolling through endless status updates and videos of dogs doing daft things. Everywhere you go, you see people staring at their phone screens – on trains, tubes, buses, and even as they walk down the street. With 2.27 billion monthly active Facebook users globally, and 32.6 million active users in the UK alone (yes, that’s 50% of the UK’s entire population!), it’s fairly likely that the majority of these people are on Facebook.

The right message to the right people at the right time and in the right place... isn’t that every marketer’s dream? As mobile continues to grow, location-based SEO is a great opportunity for your business and (less happily) to your competitors. But what exactly is location-based SEO? And how do you make sure you’re grabbing people’s attention first?