Angelfish Marketing Blog

Welcome to our blog where you can learn more about all things Marketing.

Why your business needs an inbound marketing gameplan...

Posted by Tom Rowland-Hill on 3/15/18 10:28 AM

The way people are buying has changed - in fact, in today’s digital world 60% of purchase decisions are made before customers even have a conversation with a sales rep. As a result, traditional ‘safe’ marketing strategies are on the way out, with just 16% of marketers saying that outbound provides them with the highest quality leads for sales - which means inbound marketing services are on the rise.

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Topics: Inbound

20 stats to convince your boss to invest in inbound marketing services

Posted by Richard Stephens on 3/7/18 2:08 PM

If you haven’t already, now is the time that every business should embrace inbound marketing. The benefits speak for themselves, with inbound marketing providing measurable results and generating more qualified leads than traditional methods at a much lower cost - and that’s just for starters! However, if you’re having trouble convincing your outbound loving boss that inbound is the way forward, these 20 impressive inbound marketing statistics could finally get them to listen.

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Topics: Inbound

Think you’re cut-out for inbound marketing? Read our blog first!

Posted by Richard Stephens on 2/15/18 12:19 PM
Outbound is outdated – but you already knew that.

These days, it’s all about inbound marketing. That means attracting customers to come to you by providing them with relevant, helpful, information-rich content that builds your trust and authority.

So when potential customers come across your content in blogs, search engines and social media, they find value in the information you provide, leading them back to your site where you convert them into leads.

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Topics: Inbound

Is your website inbound marketing ready?

Posted by Abby Pearson on 2/6/18 1:22 PM

Inbound marketing is a fantastic way to generate new leads and sales. Whether you set up your strategy yourself or use inbound marketing services, it’s an effective way to direct a regular stream of targeted traffic to your site that you can convert into new leads without spending time on unreliable cold outreach.

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Topics: Lead Generation

What is the difference between paid and organic search?

Posted by Richard Stephens on 1/19/18 10:54 AM

Unless you’re one of the 28% of people in the world who use an alternative search engine such as Bing or Yahoo, when we search for something online we all go to the same place: Google. Each and every day, Google processes over 4.4 billion searches, giving us two types of results each time: organic and paid. But, what's the difference?

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Topics: SEO

The future of SEO

Posted by Abby Pearson on 1/9/18 11:31 AM

 If we were writing a blog about how important SEO is to your inbound marketing a couple of years ago, we would have probably focused on two main things: keywords and how placing them in your content could help to boost your website’s ranking on search engines, and inbound links, which prove your authority and knowledge of the search topic. Fast-forward two years though, and it’s a totally different ballgame. Thanks to updates such as Penguin and Panda, Google has made a lot of changes over the past few years – and with even more changes in its algorithm recently, there are set to be momentous shifts in search and SEO solutions on the horizon. In today’s SEO strategy, whilst keywords and links are still important, they are no longer stand-alone primary factors – and as dynamics such as mobile search, Google AMP, and social media come into play, SEO is already starting to shift. Read on to discover more…

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Topics: SEO

What is PPC?

Posted by Abby Pearson on 1/3/18 12:20 PM
There are millions of businesses out there trying to climb up the ranks of search engines, all desperate to be found. Why? Because as a general rule of thumb, sites that appear higher up in search engine results get more traffic to their site, which means more conversations, more conversions, and ultimately more sales. It’s easy to see why the competition is so fierce – but how do you go about getting your site noticed?
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Topics: SEO

12 fatal SEO mistakes and how to avoid them

Posted by Abby Pearson on 12/5/17 10:01 AM

You don’t need us to tell you that SEO is an incredibly important part of your marketing strategy. When it’s done properly, the results can be fantastic and can ensure that your business is always at the top of the page for your key search terms, that you remain competitive and that your SEO solutions deliver return on investment. However, successful SEO isn’t a one-off job – in order to drive real results it needs constant attention and work, which is where so many businesses are getting it wrong. Here we take a look at the 12 most common mistakes we see and how you can avoid them…

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Topics: SEO, Content Marketing Strategy

7 tips to write killer lead nurturing emails

Posted by Abby Pearson on 11/14/17 10:22 AM

Lead nurturing emails are the perfect way to keep in touch with your prospects after they have converted. You can then move them further down the sales funnel, building relationships, boosting trust and generating sales along the way.

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Topics: Email, lead nurturing

Lead nurturing emails: how to get more opens

Posted by Abby Pearson on 11/3/17 12:18 PM

Nothing is more depressing than putting time and effort into creating amazing lead nurturing emails … only to get disappointingly low open rates.

What’s going on? You’re doing everything right, your emails are interesting and certainly worth reading, yet still, the proof just isn’t in the pudding.

There are a number of steps you can take to boost your open rates, including some simple tricks which only take a few seconds to implement but which ultimately make a huge improvement to those open rates.

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Topics: lead nurturing

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