Angelfish Marketing Blog

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What is content mapping & how to use it in inbound marketing?

Posted by Abby Pearson on 8/17/17 10:16 AM

Successful inbound marketing relies on the regular production of educational, engaging, informative and share-worthy content.

But when it comes to producing effective content, you need to focus on what comes before the actual content writing.

The secret to creating engaging content for your B2B content marketing strategy starts long before you put pen to paper. To get the results you are looking for, you need to successfully map your content. Content mapping is the process of planning your content around your buyer personas, to solve their challenges and buyer problems.

Here are four stages to content mapping that will ensure you get more from your content writing.

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Topics: Content Marketing Strategy

Why content mapping is essential for inbound marketing best practices

Posted by Becca Oborne on 8/4/17 2:36 PM

Content creation and the importance it plays in a B2B content marketing strategy is profound. But did you know that before you even start creating content, you should be using content mapping to give your content more direction?

As far as inbound marketing goes, content mapping is right up there with one of the most important. Here's a guide to everything you need to know.

What is content mapping?

Firstly, let's look at exactly what it is.

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