The way people are buying has changed - in fact, in today’s digital world 60% of purchase decisions are made before customers even have a conversation with a sales rep. As a result, traditional ‘safe’ marketing strategies are on the way out, with just 16% of marketers saying that outbound provides them with the highest quality leads for sales - which means inbound marketing services are on the rise.
If you haven’t already, now is the time that every business should embrace inbound marketing. The benefits speak for themselves, with inbound marketing providing measurable results and generating more qualified leads than traditional methods at a much lower cost - and that’s just for starters! However, if you’re having trouble convincing your outbound loving boss that inbound is the way forward, these 20 impressive inbound marketing statistics could finally get them to listen.
These days, it’s all about inbound marketing. That means attracting customers to come to you by providing them with relevant, helpful, information-rich content that builds your trust and authority.
So when potential customers come across your content in blogs, search engines and social media, they find value in the information you provide, leading them back to your site where you convert them into leads.
Inbound marketing is a fantastic way to generate new leads and sales. Whether you set up your strategy yourself or use inbound marketing services, it’s an effective way to direct a regular stream of targeted traffic to your site that you can convert into new leads without spending time on unreliable cold outreach.
Topics: Lead Generation
Unless you’re one of the 28% of people in the world who use an alternative search engine such as Bing or Yahoo, when we search for something online we all go to the same place: Google. Each and every day, Google processes over 4.4 billion searches, giving us two types of results each time: organic and paid. But, what's the difference?
If we were writing a blog about how important SEO is to your inbound marketing a couple of years ago, we would have probably focused on two main things: keywords and how placing them in your content could help to boost your website’s ranking on search engines, and inbound links, which prove your authority and knowledge of the search topic. Fast-forward two years though, and it’s a totally different ballgame. Thanks to updates such as Penguin and Panda, Google has made a lot of changes over the past few years – and with even more changes in its algorithm recently, there are set to be momentous shifts in search and SEO solutions on the horizon. In today’s SEO strategy, whilst keywords and links are still important, they are no longer stand-alone primary factors – and as dynamics such as mobile search, Google AMP, and social media come into play, SEO is already starting to shift. Read on to discover more…
You don’t need us to tell you that SEO is an incredibly important part of your marketing strategy. When it’s done properly, the results can be fantastic and can ensure that your business is always at the top of the page for your key search terms, that you remain competitive and that your SEO solutions deliver return on investment. However, successful SEO isn’t a one-off job – in order to drive real results it needs constant attention and work, which is where so many businesses are getting it wrong. Here we take a look at the 12 most common mistakes we see and how you can avoid them…
Lead nurturing emails are the perfect way to keep in touch with your prospects after they have converted. You can then move them further down the sales funnel, building relationships, boosting trust and generating sales along the way.
Nothing is more depressing than putting time and effort into creating amazing lead nurturing emails … only to get disappointingly low open rates.What’s going on? You’re doing everything right, your emails are interesting and certainly worth reading, yet still, the proof just isn’t in the pudding.
There are a number of steps you can take to boost your open rates, including some simple tricks which only take a few seconds to implement but which ultimately make a huge improvement to those open rates.
Topics: lead nurturing