Angelfish Marketing Blog

You already know the benefits of content marketing, right? As buyer behaviour continues to change, content marketing has emerged as a preferred way to build long-lasting relationships with potential customers over time. In fact, as the UK enters its fourth week of lockdown, this is more true than ever before as customers across the world consume record-breaking amounts of content. And it is these relationships that lead to sales, with content marketing having been proven to generate over three times as many leads as outbound marketing, all the while costing a whopping 62% less.  

If your business doesn’t have a blog, it might be time to reconsider. 55% of marketers say blog content creation is their top inbound marketing priority and B2B marketers who use business blogs receive 67% more leads than those who don’t. What’s more, marketers who prioritise blogging efforts are 13x more likely to see positive ROI.

If you’re wise to the inner workings of the methodology of inbound marketing for recruitment agencies, you’ll know that relevant, engaging content is the key to attracting prospects to your website. As a recruitment agency, however, you’ll also be aware that UK recruitment is now the world’s most competitive market - which means that your content is going to come up against a lot of competition!

Without question, SEO’s impact on business today is considerable. While more people than ever are turning to search engines such as Google to find relevant information and the internet becomes ever-more saturated with competitive content, employing SEO good practices is now fundamental to your business success. So how can we keep our heads above the vast body of water that is SEO?

In today’s world of Inbound Marketing, blogs are the ultimate means of attracting leads to your website. According to HubSpot, businesses that write and post blogs regularly get 55% more visitors than those who don’t, so if this isn’t something you’re already doing, then there’s no question that you should start!

This might be a shock to read, but:

In today’s world of inbound marketing, content alone is not enough.

Yes, you read that correctly!

Although content reigns supreme as the king of inbound marketing, there’s one very important thing that it still requires to succeed; and that is brand voice.

In one of our latest blogs, we highlighted that Google - among other search engines - makes up 55% of candidate’s job searches. In fact, in 2017, Google launched its very own Google for Jobs suite in America, and shortly afterwards, included a dedicated job search tool as part of the suite. Since then, the feature has been rolled out internationally.

In a world where content rules as the king of inbound, the pressure to offer your customers exciting and engaging content as part of your website content strategy – whether that’s in your website copy, in blogs, or even in videos – has been ramped up more highly than ever before. And there’s nothing worse than being all too aware of this pressure, but simply finding yourself staring at a blank document, unable to get any words out, let alone coherent sentences.

There’s no denying it; competition among recruitment agencies to find the best candidates is growing bigger by the year. In fact, it’s now thought that UK recruitment is the world’s most competitive market. What’s more, unemployment is currently at 3.8% - a 45-year low - and in 2018, the majority of employed individuals were satisfied with their job and weren’t looking for a new one. So not only is this all making finding any candidates at all a challenge, but it seems that finding the very best candidates who have the talent needed to succeed in the roles on offer is especially difficult. In fact, approximately three quarters (72.8%) of recruitment agencies in 2018 struggled to find relevant candidates for their clients, with  45% having difficulty filling positions because of talent shortages. 

Over the years, outbound marketing methods such as cold calling and print advertising have gradually fallen to the wayside as inbound marketing methods have risen in popularity. But what is it about inbound that makes it so popular - and therefore so essential for your 2020 digital strategy?