Angelfish Marketing Blog

If you fail to plan, you plan to fail.

Put simply, the preparation of any business marketing strategy is just as important as the implementation of it; a detailed and strategic plan sets the foundation to successful marketing and, therefore, better results. So, it’s clear that your business needs an inbound marketing Growth Plan - without one, you’d struggle to see your goals and how to get there.

The starting point

As a recruitment agency, getting the right candidates from the right areas is a tricky task in itself, not to mention attracting and retaining the right clients. Throw in a lack of social media presence, sporadic marketing campaigns, poor site optimisation, and an over-reliance on traditional, interruptive marketing techniques, and this task becomes even more of a challenge.

This is the situation our client found themselves in before they came to us. They weren’t hitting their business goals and their website traffic wasn’t as high as most of their competitors’ were. Basically, they needed a marketing plan for a recruitment agency that would boost candidate acquisition - and they needed it fast.

Did you know inbound marketing costs 62% less than outbound marketing and has a greater return on investment?

The industry is changing, and inbound marketing seems to be the most effective way to go. But if outbound marketing worked before, why doesn't it work as effectively now?

Well, consumer habits are changing, and the marketing landscape is riding along. While outbound marketing activities such as cold calling and promoting products in trade shows and seminars still have their place, modern consumers spend most of their time on the web, where inbound marketing thrives.

To craft an inbound strategy with a compelling ROI, consider working with an inbound marketing agency. Read on to learn 4 ways an agency will benefit your business.

It is so important to include precise, optimised content to avoid losing out on potential conversions. But, with long-form content proving to be highly effective when it comes to getting strong results, how can you provide useful information without producing ‘waffle-y’ content? And, does Google really prefer longer pieces? 

It seems like everyone and their mum is on Facebook these days, constantly scrolling through endless status updates and videos of dogs doing daft things. Everywhere you go, you see people staring at their phone screens – on trains, tubes, buses, and even as they walk down the street. With 2.27 billion monthly active Facebook users globally, and 32.6 million active users in the UK alone (yes, that’s 50% of the UK’s entire population!), it’s fairly likely that the majority of these people are on Facebook.

The right message to the right people at the right time and in the right place... isn’t that every marketer’s dream? As mobile continues to grow, location-based SEO is a great opportunity for your business and (less happily) to your competitors. But what exactly is location-based SEO? And how do you make sure you’re grabbing people’s attention first?

As we enter 2019, how is digital marketing changing? And how will this impact your inbound methods?

In this blog, we highlight what’s influencing the marketing industry, and how you can leverage digital marketing changes...

If the term ‘topic clusters’ sounds more like a breakfast cereal to you than an inbound marketing term, there’s no need to worry! This article will take you through the fundamentals you need to structure your web content.

To build a strong website presence, it’s important to have a strong SEO and content strategy. But where do you start? Let’s start by breaking down the jargon first…

Regardless of your industry, the web is an ever increasingly competitive space. Battling it out on the SEO playground has never felt trickier. Just when you think you’ve got it sussed, the rules of engagement change and everything that worked in the past seems futile. And there’s always some SEO expert selling their magic sauce for traffic-pumping success. But the truth is there is no magic sauce. And Google isn't trying to thwart online businesses by making it hard for you to rank. They want the same thing we all want: A great user experience and for everyone to find the best, most relevant content as easily as possible.

This is where the topic cluster SEO strategy comes in...

In a world of increasingly stretched budgets and advancing marketing methods, you may not know which strategies to use to boost your business’s brand and reputation.

However, inbound marketing could help you to reach your target audience and get more customers in a highly cost-effective manner.

Inbound marketing is simply a marketing method based on attracting customers through content and interactions. The key to a successful inbound marketing strategy is that this content and these interactions are relevant and helpful to your customers, which builds your brand, creates true customer loyalty and transforms your customers into brand advocates.

But how much of your inbound marketing budget will have an impact on your marketing strategies cost?

It’s a fair question and one that many businesses are keen to answer.

Inbound marketing is a highly effective marketing solution. On average, businesses spend significantly less on their inbound marketing compared to traditional outbound techniques. However, over 50% more leads come from inbound marketing services.

Inbound marketing is also a long-term and ongoing solution. There are a range of inbound marketing services and strategies available to your business. For example, you may decide to invest in a blog or create a series of targeted landing pages. As a result, its cost can vary greatly depending on the extent and range of strategies you decide to adopt.