Angelfish Marketing Blog

Without question, SEO’s impact on business today is considerable. While more people than ever are turning to search engines such as Google to find relevant information and the internet becomes ever-more saturated with competitive content, employing SEO good practices is now fundamental to your business success. So how can we keep our heads above the vast body of water that is SEO?

In today’s world of Inbound Marketing, blogs are the ultimate means of attracting leads to your website. According to HubSpot, businesses that write and post blogs regularly get 55% more visitors than those who don’t, so if this isn’t something you’re already doing, then there’s no question that you should start!

This might be a shock to read, but:

In today’s world of inbound marketing, content alone is not enough.

Yes, you read that correctly!

Although content reigns supreme as the king of inbound marketing, there’s one very important thing that it still requires to succeed; and that is brand voice.

In one of our latest blogs, we highlighted that Google - among other search engines - makes up 55% of candidate’s job searches. In fact, in 2017, Google launched its very own Google for Jobs suite in America, and shortly afterwards, included a dedicated job search tool as part of the suite. Since then, the feature has been rolled out internationally.

In a world where content rules as the king of inbound, the pressure to offer your customers exciting and engaging content as part of your website content strategy – whether that’s in your website copy, in blogs, or even in videos – has been ramped up more highly than ever before. And there’s nothing worse than being all too aware of this pressure, but simply finding yourself staring at a blank document, unable to get any words out, let alone coherent sentences.

There’s no denying it; competition among recruitment agencies to find the best candidates is growing bigger by the year. In fact, it’s now thought that UK recruitment is the world’s most competitive market. What’s more, unemployment is currently at 3.8% - a 45-year low - and in 2018, the majority of employed individuals were satisfied with their job and weren’t looking for a new one. So not only is this all making finding any candidates at all a challenge, but it seems that finding the very best candidates who have the talent needed to succeed in the roles on offer is especially difficult. In fact, approximately three quarters (72.8%) of recruitment agencies in 2018 struggled to find relevant candidates for their clients, with  45% having difficulty filling positions because of talent shortages. 

Over the years, outbound marketing methods such as cold calling and print advertising have gradually fallen to the wayside as inbound marketing methods have risen in popularity. But what is it about inbound that makes it so popular - and therefore so essential for your 2020 digital strategy?

In today’s increasingly online world, it comes as no surprise that 60% of consumers now make purchasing decisions before even speaking to a sales rep. So, knowing that your prospective customers are likely to go to your website before coming to you, it’s important that you optimise your website so it's easy to find, exciting, engaging, easy to navigate, and as enjoyable to use as possible. 

What is a target audience?

Whatever product or service you and your business provide - whether you’re a recruitment agency, shop owner, travel company, or something else entirely - you will have an ideal target audience of consumers. By definition, a target audience is “a group of people defined by certain demographics and behaviour.” These demographics could include anything from age, gender, where they live, what they do for a job, interests, relationships and so on - and it’s really important for the success and future of your business to ensure you know your target audience inside out.

If you're a business owner, you should already know that having an attractive website is essential if you want new customers and clients to find your business and purchase your products or services. But there's more to having a strong online presence than simply putting up a couple of pages about your business; you should also have a blog in your marketing plan for several reasons, including improving your SEO and the overall effectiveness of your online marketing.