It seems like everyone and their mum is on Facebook these days, constantly scrolling through endless status updates and videos of dogs doing daft things. Everywhere you go, you see people staring at their phone screens – on trains, tubes, buses, and even as they walk down the street. With 2.27 billion monthly active Facebook users globally, and 32.6 million active users in the UK alone (yes, that’s 50% of the UK’s entire population!), it’s fairly likely that the majority of these people are on Facebook.
The right message to the right people at the right time and in the right place... isn’t that every marketer’s dream? As mobile continues to grow, location-based SEO is a great opportunity for your business and (less happily) to your competitors. But what exactly is location-based SEO? And how do you make sure you’re grabbing people’s attention first?
As we enter 2019, how is digital marketing changing? And how will this impact your inbound methods?
In this blog, we highlight what’s influencing the marketing industry, and how you can leverage digital marketing changes...
If the term ‘topic clusters’ sounds more like a breakfast cereal to you than an inbound marketing term, there’s no need to worry! This article will take you through the fundamentals you need to structure your web content.
To build a strong website presence, it’s important to have a strong SEO and content strategy. But where do you start? Let’s start by breaking down the jargon first…
Regardless of your industry, the web is an ever increasingly competitive space. Battling it out on the SEO playground has never felt trickier. Just when you think you’ve got it sussed, the rules of engagement change and everything that worked in the past seems futile. And there’s always some SEO expert selling their magic sauce for traffic-pumping success. But the truth is there is no magic sauce. And Google isn't trying to thwart online businesses by making it hard for you to rank. They want the same thing we all want: A great user experience and for everyone to find the best, most relevant content as easily as possible.
This is where the topic cluster SEO strategy comes in...
In a world of increasingly stretched budgets and advancing marketing methods, you may not know which strategies to use to boost your business’s brand and reputation.
However, inbound marketing could help you to reach your target audience and get more customers in a highly cost-effective manner.
Inbound marketing is simply a marketing method based on attracting customers through content and interactions. The key to a successful inbound marketing strategy is that this content and these interactions are relevant and helpful to your customers, which builds your brand, creates true customer loyalty and transforms your customers into brand advocates.
But how much of your inbound marketing budget will have an impact on your marketing strategies cost?
It’s a fair question and one that many businesses are keen to answer.
Inbound marketing is a highly effective marketing solution. On average, businesses spend significantly less on their inbound marketing compared to traditional outbound techniques. However, over 50% more leads come from inbound marketing services.
Inbound marketing is also a long-term and ongoing solution. There are a range of inbound marketing services and strategies available to your business. For example, you may decide to invest in a blog or create a series of targeted landing pages. As a result, its cost can vary greatly depending on the extent and range of strategies you decide to adopt.
Topics: Inbound marketing
Content marketing is fast becoming one of the most valuable ways to gain loyal customers. Why? Because people want to be offered relevant, useful information to help them along their buyer’s journey. Less and less do customers want to be blatantly sold to, meaning ‘pushy’ advertising is losing its power. Google wants to see great content produced by genuinely helpful writers. In turn, it pushes these websites further up the search engine results page (SERP), which makes them more discoverable for customers. In this blog post, we outline what the benefits of content marketing are, and how they can affect your business, and discuss whether this method is taking over more traditional PR techniques.
Topics: Content marketing
So, you’ve set-up a website for your business, you’ve started writing blog posts, and you’re happy with the content you’re producing. But no-one is coming to your site. Sometimes, it can feel like you are publishing posts into thin air. So how do you start getting noticed in such a noisy world of digital marketing? Well, that’s where SEO ranking comes in...
At the Inbound 2018 conference earlier this year, Brian Halligan, CEO of HubSpot, announced that the inbound marketing methodology is changing. As marketers, we have become very accustomed to using the marketing ‘funnel’ model when devising and managing our marketing strategies. We know how it works; the process is simple: attract, convert, close, delight. The focus in recent years has been on the attract stage; creating valuable content to pull customers in has been the best way to generate new leads and grow your business. But now, 'cracks' are starting to appear in this funnel.
Topics: Inbound marketing
What are chatbots?
Imagine a world where we could communicate with robots to help us solve problems. Sound crazy? Well, this is actually becoming a reality with the increased use of ‘chatbots’ on websites. Chatbots are computer programmes that conduct conversations, designed to simulate how a human would respond to particular problems or issues a customer raises. Clever, right?
Digital marketing services are now branching out and beginning to implement artificial intelligence in their marketing strategies to increase value and save time. These days, how often do you pick up the phone and ring someone, compared to sending a quick text or WhatsApp message? Messaging networks such as Facebook Messenger are hugely popular as you can contact anyone, anywhere, and get an almost instant reply. Consequently, people are now expecting instantaneous responses from the companies they contact, too.
That’s where chatbots come in; their quick answers and friendly messages meet customers’ needs and are therefore becoming a popular method of communication.
Topics: Digital marketing