7 reasons you should hire an inbound content pro for content marketing

Posted by Vikki Pearce on 30/04/20 15:32

You already know the benefits of content marketing, right? As buyer behaviour continues to change, content marketing has emerged as a preferred way to build long-lasting relationships with potential customers over time. In fact, as the UK enters its fourth week of lockdown, this is more true than ever before as customers across the world consume record-breaking amounts of content. And it is these relationships that lead to sales, with content marketing having been proven to generate over three times as many leads as outbound marketing, all the while costing a whopping 62% less.  

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Topics: Content marketing, Inbound marketing

Why is inbound marketing essential for your 2020 digital strategy?

Posted by Abby Pearson on 31/10/19 15:57

Over the years, outbound marketing methods such as cold calling and print advertising have gradually fallen to the wayside as inbound marketing methods have risen in popularity. But what is it about inbound that makes it so popular - and therefore so essential for your 2020 digital strategy?

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Topics: Inbound marketing

See how we helped a recruitment agency generate a 4000% increase in lead generation

Posted by Vikki Pearce on 21/08/19 16:33

The challenge

Five months ago, we started working with a recruitment consultancy, M&E Global, who specialise in subcontracting work for the defence industry. Over the past 20 years, they’ve been offering a range of project solutions, supporting various global military contracts. They take a well-rounded approach to recruitment, not only finding their candidates jobs but also supporting them throughout the entirety of their contracts. This holistic approach to recruitment is what makes M&E unique, working closely with both candidates and clients so that all parties get exactly what they need.

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Topics: Automation, Recruitment agencies, Content marketing, Inbound marketing, Customer Success Stories

Seven habits of successful marketing managers

Posted by Abby Mitchinson on 07/08/19 10:33

When you wake up in the morning, what’s the first thing you do? Perhaps you’re an early riser, taking the dog out for a walk as the sun climbs over the rooftops. Or maybe you stay in bed as long as possible, hitting the snooze button until you absolutely have to get up. No matter your morning routine, it’s absolutely possible to be successful in your role as a marketing manager.

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Topics: Inbound marketing

Go-to guide to your first year of inbound marketing

Posted by Vikki Pearce on 02/08/19 11:14

With 55% of marketers saying that blog content creation is their top marketing priority, it’s clear to see that marketing strategies are moving from traditional, ‘outbound’ techniques to more up-to-date, ‘inbound’ methods where it’s all about enticing people to engage with the business. Producing blog content is a great way to offer potential leads something valuable so that, when they’re at the point where they’re ready to make a purchase, they pick you over your competitors. Plus, the stats are pretty promising: marketers who prioritise blogging efforts are 13x more likely to see a positive return on investment (ROI) and content marketing gets three times more leads than paid search advertising. 

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Topics: Inbound marketing

What is inbound marketing, and how do you sell it to your boss?

Posted by Abby Mitchinson on 26/06/19 14:10

Whether we’re in the market for a new phone, a car, or a different type of cereal, the digital era has changed how we decide on what we buy, and when we buy it. No longer do we talk to a sales rep first. Instead, we browse the internet to research exactly what we’re looking for, reading a wealth of information and reviews from existing customers. Only when we’re settled on a decision do we approach the business we’d like to buy from. In 2011, Google defined this critical new marketing moment as the ‘Zero Moment of Truth’. Put simply, it’s when people immediately turn to the internet, taking charge of the information they want to gather rather than having it pushed on them by marketers.

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Topics: Inbound marketing

Why does my business need a marketing Growth Plan?

Posted by Abby Mitchinson on 02/05/19 08:33

If you fail to plan, you plan to fail.

Put simply, the preparation of any business marketing strategy is just as important as the implementation of it; a detailed and strategic plan sets the foundation to successful marketing and, therefore, better results. So, it’s clear that your business needs an inbound marketing Growth Plan - without one, you’d struggle to see your goals and how to get there.

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Topics: Inbound marketing

4 reasons to hire an inbound marketing agency

Posted by Abby Pearson on 15/03/19 12:07

Did you know inbound marketing costs 62% less than outbound marketing and has a greater return on investment?

The industry is changing, and inbound marketing seems to be the most effective way to go. But if outbound marketing worked before, why doesn't it work as effectively now?

Well, consumer habits are changing, and the marketing landscape is riding along. While outbound marketing activities such as cold calling and promoting products in trade shows and seminars still have their place, modern consumers spend most of their time on the web, where inbound marketing thrives.

To craft an inbound strategy with a compelling ROI, consider working with an inbound marketing agency. Read on to learn 4 ways an agency will benefit your business.

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Topics: Inbound marketing

Digital marketing is changing: What does this mean for the inbound methodology?

Posted by Vikki Pearce on 30/01/19 13:58

As we enter 2019, how is digital marketing changing? And how will this impact your inbound methods?

In this blog, we highlight what’s influencing the marketing industry, and how you can leverage digital marketing changes...

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Topics: Inbound marketing, Digital marketing

What is a pillar page?

Posted by Abby Mitchinson on 28/01/19 14:16

 

If the term ‘topic clusters’ sounds more like a breakfast cereal to you than an inbound marketing term, there’s no need to worry! This article will take you through the fundamentals you need to structure your web content.

To build a strong website presence, it’s important to have a strong SEO and content strategy. But where do you start? Let’s start by breaking down the jargon first…

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Topics: Website design, SEO, Inbound marketing