Angelfish Marketing Blog

At the Inbound 2018 conference earlier this year, Brian Halligan, CEO of HubSpot, announced that the inbound marketing methodology is changing. As marketers, we have become very accustomed to using the marketing ‘funnel’ model when devising and managing our marketing strategies. We know how it works; the process is simple: attract, convert, close, delight. The focus in recent years has been on the attract stage; creating valuable content to pull customers in has been the best way to generate new leads and grow your business. But now, 'cracks' are starting to appear in this funnel.

Inbound marketing uses a subtler set of strategies compared to traditional outbound marketing techniques. It’s also a necessity for businesses that want to build a successful brand and stand apart from the competition.

Inbound marketing draws your customers to your products and services through the creation of content and campaigns that delight your target audience and transform them into brand advocates. For example, social media campaigns, SEO (Search Engine Optimisation) and content marketing are all core strategies under the inbound marketing umbrella.

Outbound marketing, on the other hand, tends to use more direct tools such as direct mail, telemarketing and events. However, research reveals one-third of marketers think outbound marketing tactics such as paid advertising are a waste of time and resources.

Inbound marketing is a marathon, not a sprint. While some inbound marketing services can manifest quickly into tangible business benefits, others can take time to plant the right seeds, build your brand reputation and get more users to your website.

It all depends on your approach. It may take just a few months for your initial inbound marketing strategies to kick in and for your website to start rising up the search engine rankings. And you may not reap the initial rewards of creating great content for many months as you build your long term digital assets.

However, in our experience, it is possible to accelerate your inbound marketing efforts so you can start to realise real results faster. Here are a handful of inbound marketing services that could help you to see such results more quickly:

In today’s fast-paced world, the way people buy is changing - and therefore the way we market to customers is changing too. Tired traditional techniques are being cast aside, with new digital methodologies such as inbound marketing services taking centre stage. You can find out more about inbound here - but in a nutshell, it’s all about using clever content to attract prospects to you and build lasting relationships. However, as well as appealing to clients, inbound has a number of benefits for your marketing team too - including increased efficiency. Read on to discover how inbound can help make your team more efficient… 

So you’ve decided to embrace inbound marketing as part of your digital marketing strategy - great! You’ve identified your personas, created a content strategy and are busy writing and sharing informative content that delivers value to your customers. And you know it’s working, too: there’s a definite increase in leads, and more and more people are converting to customers. So far, it’s all heading in the right direction!

The way people buy is changing. For example, did you know that 60% of purchase decisions are now made before customers even talk to a sales rep? As a result, traditional marketing methods are on the decline. In fact, just 16% of marketers say that outbound provides them with the high quality leads they need - which means inbound is becoming more popular and is now being described as the future of marketing. So if you want to think smarter and grow faster, it’s time to get onboard with an inbound marketing agency.

Inbound and outbound marketing services are two fundamentally different marketing types that you can use to increase traffic, leads and sales for your business.

If you’re interested in signing up for our Growth Plan, we’re assuming that you already know a bit about inbound marketing. But just in case, here’s a quick recap before we get started…

The inbound methodology is essentially a new way of marketing that came about due to the changing habits of buyers. In today’s world, people like to do the research themselves before they make a purchase. Due to modern technology, it’s now easier than ever to research, find and buy products and services. Plus, with the rise of social media, the focus has shifted from print advertising and cold calling to online blogging and digital marketing. The inbound methodology takes all of this into account and sets out four stages of the buyer journey: attract, convert, close and delight. Your Growth Plan is a critical piece of your digital marketing jigsaw and will help you to align your business objectives and growth goals. It will help you set actionable monthly tasks that need to be completed in order to achieve your marketing goals and of course, ultimately, your business and growth objectives.

We’re proud to announce that we’ve achieved Platinum HubSpot Partner Status! Yes, in just two years we’ve risen through the ranks  and become Platinum Certified by HubSpot in recognition of our commitment to helping brands achieve tangible results and generate leads with inbound marketing. We’ve worked really hard to get here, and we’re thrilled that our achievements in all things inbound have been officially recognised and that HubSpot view us as trusted inbound marketing experts.

The way people are buying has changed - in fact, in today’s digital world 60% of purchase decisions are made before customers even have a conversation with a sales rep. As a result, traditional ‘safe’ marketing strategies are on the way out, with just 16% of marketers saying that outbound provides them with the highest quality leads for sales - which means the use of inbound marketing technology is on the rise.