Did you know...
Inbound marketing costs 61% less than outbound marketing, and has a greater return on investment - fact.
The digital marketing industry is constantly changing, and as a result of both its cost-saving benefits and other advantages over outbound marketing, inbound marketing seems to be the most effective way to go. But if outbound marketing worked before, why doesn't it work as effectively now?
This is especially true within the current COVID-19 climate, where thousands of businesses are having to re-think their former outbound strategies in an online environment - and it’s looking like the impact of this will be staying with us well into the future!
The question is... how can you ensure that your inbound marketing strategy is the most impactful that it can be?
To craft an effective long-term inbound strategy with a compelling ROI, you should consider working with a top inbound marketing agency. Read on to discover four ways one of these agencies will benefit your business.
4 reasons to hire a top inbound marketing agency
1. They’ll bring visitors to your website with an effective SEO strategy
It's the dream of business website owners to rank on the first page of search engine result pages (SERPs). After all, the sites on Google's first page take 91.5% of search traffic - with the number one spot getting 33% - and many users rarely go below the first five sites.
Do a quick incognito Google search of your company now. What's your website’s current position? Not anywhere near the first page?
If so, it’s time to bring in a top inbound marketing company. The professionals in these agencies have SEO down to a science. They have mastered the art of keyword research, link building, site security, and several other significant ranking factors.
Once they deploy their SEO strategy, your site will gradually see more traffic and move up the rankings.
But even if your site is already on the first page of Google results, you’ll still need professional help. Competition for first page spots is fierce - especially that there are now factors like Google Ads and Google Snippets to consider, as well as the numerous keywords that different businesses target.
Inbound marketing professionals will ensure your site isn't kicked out of the first page and keeps fighting for that dream top spot!
2. They'll help you convert visitors into leads by optimising your web design
While your chosen inbound marketing agency is helping you climb up SERPs, they will also take a good look at your website design to see how they can optimise it to ensure that it gives you the results you’re looking for.
For example, does your website take longer than 3 seconds to load? According to Neil Patel, 40% of website visitors will abandon a desktop website if it takes more than three seconds to load. This increases to as much as 53% on mobile.
What’s more, a one second delay in page response can result in a 7% reduction in conversions. In entrepreneurial terms, you're leaving money on the table - or even throwing it down the drain!
Revamping your web design so that it meets the current web standards is one of the first tasks an inbound marketing agency will undertake.
The team will build a responsive design into the site, optimise it for accessibility so that it's friendly to people with visual disabilities, and create landing pages that convert.
Ultimately, your website will not only be attractive and engaging, but also a powerful conversion tool!
3. They’ll create amazing and authentic content that’ll build your brand authority
At least 80% of online consumers say they consider content authenticity before deciding whether or not to follow a certain brand on social media.
So, how authentic and authoritative is your content?
Top inbound marketing companies have the tools and professionals to create quality content - whether that’s blogs, downloadable guides, or web page content - and deliver it in diverse and engaging formats.
This will position your business as an authoritative voice in your niche. With authority comes followers, many of whom will convert into loyal customers.
4. They’ll support you to engage with leads and stay on top of lead management
All your inbound marketing efforts boil down to one thing: leads. And leads you shall generate.
But how effective are you at lead management? Research shows that your odds of lead conversion drop 300 times only five minutes after a potential client makes the first contact - so you’ll need to get in there quick.
Of course, this can be difficult when you have other business challenges to consider. A dedicated inbound marketing agency will therefore provide an excellent helping hand, as they’ll have professionals available to manage this for you.
What’s more, you’ll need to have the ability to push your leads further into the sales funnel. A professional agency will be able to take the guesswork out of it and do the heavy lifting for you (such as via sales enablement services and automation support to aid lead nurturing), meaning you can spend more time focussing on the other day-to-day management of your business.
Choosing an inbound marketing agency that delivers results
In summary, hiring an inbound marketing agency will save you significant time and funds, as well as amplify the effectiveness of your website and content to bring in your ideal leads and turn them into loyal customers.
Now that you're up to speed on what a top inbound marketing company can do for your business, you might be thinking of hiring one. Smart decision! But this is where you need to think carefully, because finding the right agency for your company is integral to the success of your business.
At Angelfish Marketing, we know the importance of this. We’ve supported numerous businesses to build a stronger inbound strategy – and it’s safe to say we really have seen it all!
Our experience and expertise mean that you’ll be in safe hands. So, let us help you today, starting with your free marketing report and consultation.