See how we helped a recruitment agency generate a 4000% increase in lead generation

Posted by Vikki Pearce on 21/08/19 16:33

The challenge

Five months ago, we started working with a recruitment consultancy, M&E Global, who specialise in subcontracting work for the defence industry. Over the past 20 years, they’ve been offering a range of project solutions, supporting various global military contracts. They take a well-rounded approach to recruitment, not only finding their candidates jobs but also supporting them throughout the entirety of their contracts. This holistic approach to recruitment is what makes M&E unique, working closely with both candidates and clients so that all parties get exactly what they need.

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Topics: Automation, Recruitment agencies, Content marketing, Inbound marketing, Customer Success Stories

Seven tips to write killer lead nurturing emails

Posted by Abby Pearson on 14/11/17 10:22

Lead nurturing emails are the perfect way to keep in touch with your prospects after they have converted. You can then move them further down the sales funnel, building relationships, boosting trust and generating sales along the way.

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Topics: Automation

Lead nurturing emails: how to get more opens

Posted by Abby Pearson on 03/11/17 12:18

Nothing is more depressing than putting time and effort into creating amazing lead nurturing emails … only to get disappointingly low open rates.

What’s going on? You’re doing everything right, your emails are interesting and certainly worth reading, yet still, the proof just isn’t in the pudding.

There are a number of steps you can take to boost your open rates, including some simple tricks which only take a few seconds to implement but which ultimately make a huge improvement to those open rates.

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Topics: Automation

Cold Calling Is Dead: So what’s next for lead generation?

Posted by Abby Mitchinson on 27/07/16 15:51

Not that long ago, we published an article on the Hubspot Sales blog (you can read it here) and thought we would provide our readers with a short summary on that blog…

Cold calling used to be one of the most effective ways businesses could sell and market products to their potential customers. However, technological advancements over the past decade have changed the way in which we communicate with our leads. We no longer need to smash out cold calls to potential customers –hurrah!

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Topics: Automation, Inbound marketing