How to quickly see if your inbound marketing solutions are working

Posted by Abby Pearson on 30/08/18 15:33
Abby Pearson
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Inbound marketing is a marathon, not a sprint. While some inbound marketing services can manifest quickly into tangible business benefits, others can take time to plant the right seeds, build your brand reputation and get more users to your website.

It all depends on your approach. It may take just a few months for your initial inbound marketing strategies to kick in and for your website to start rising up the search engine rankings. And you may not reap the initial rewards of creating great content for many months as you build your long term digital assets.

However, in our experience, it is possible to accelerate your inbound marketing efforts so you can start to realise real results faster. Here are a handful of inbound marketing services that could help you to see such results more quickly:

Inbound Marketing Solutions

1. Incorporate visual CTAs and dedicated landing pages


On your website, try to add visual call-to-actions (CTAs) to get your user’s attention. For example, colourful, graphic and visually appealing images are more in demand. So, you may want to use such techniques to create a graphic call-to-action button that attracts your prospects, persuades them to click it, and clearly communicates the value of their actions.

When your goal is to generate conversions, you want to eliminate distractions. In these cases, you should create dedicated, conversion-optimised landing pages, such as a blog subscription landing page with a dedicated URL.

Both these strategies are quick wins that you can easily measure to quantify their effectiveness.

2. Measure your time investment

Marketing results do not happen without a significant investment of your time, and this is certainly the case for your inbound marketing services. However, do you know how much time you’re dedicating to such efforts?

Instead of relying on per-month or per-quarter results, this post from Hubspot details the importance of tracking the results of your inbound marketing solutions down to the hour or minute of time invested.

It talks about looking at results according to how much time you have invested, where to dedicate your time and what can be achieved through investing significant time to inbound marketing.

It’s an interesting approach and one that will help you to respond quickly to the successes (or failures) of you inbound marketing strategies.

3. Get creative with your content

Blogging is one of the most effective inbound marketing techniques around. For example, companies that blog have 55% more website visitors than those who don’t. Start blogging and aim to post around three to four times a week if you can.

You may want to identify a long-tail keyword phrase that’s educational and that your audience would really benefit from learning, for example. Then, create content around it.
Another tactic is to start newsjacking. Here, you align your brand with a current event in an attempt to generate media attention for your content and boost your brand's exposure. So, you will need to stay up to date on the news in your industry, local community, and across the world in order to find opportunities to newsjack for a quick influx of traffic, leads, and expanded social reach.

4. Start sharing content

Share your content as much as you can. Use your social media channels, including Facebook, Twitter, LinkedIn and Google +, and share educational content on sites your target audience uses. Most prospects and customers we speak with simply aren’t sharing their content enough to get it noticed in the news feeds. Often a single post will last only a few seconds on a busy news feed, so try to keep sharing your original content as much as possible during your campaign (without being annoying!).

You may also want to invest in a social media ad campaign as this can provide an influx of visitors back to your website in a short space of time..
Also, make sure your social media posts contain visual content to further extend your reach.On Facebook, photos generate 53% more likes than the average post and videos are shared 12 times more than links and text posts combined.

5. Implement tracking and testing techniques

Track and test all of your inbound marketing activities so you can get a more accurate gauge of what's working.

Then, you can nurture leads with targeted campaigns to bring them further down the funnel. For example, you could run some email A/B testing so you can see what time of the day works best for your email marketing communication.

6. Incorporate Pay-Per-Click (PPC) Advertising

Google Ads and other PPC advertising options are a great way to generate more traffic and leads immediately for your website, while you build your long term content and SEO programmes.

They also provide a healthy ROI with businesses making an average of $2 in income for every $1 they spend in Google Ads (formerly Google AdWords). PPC visitors are also 50% more likely to make a purchase, compared to organic visitors.

What’s more, you can gather data from your PPC advertising campaigns on what keywords perform well for you, which will help inform your content and SEO strategies going forward.

In conclusion

While inbound marketing is widely regarded as a long game, there’s no reason why you can’t implement inbound marketing services that give you real results in the short term.

Inbound marketing is a vital component of any marketing department. A staggering 93% of companies using inbound marketing increase their lead generation and 85% of companies using inbound marketing solutions increase their traffic within seven months.

If you’d like to find out more about how to use inbound marketing solutions to boost your business now and way into the future, click here to download our essential guide to inbound marketing.

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Topics: Inbound marketing