Climbing the Ranks: How We Boosted SEO and Online Visibility for a Leading Recruitment Consultancy

Discover how we helped a leading EA recruitment consultancy revolutionise their marketing in just six months. 

It’s no secret that the recruitment industry is more competitive than ever before. With more and more businesses fighting for space online, in today’s world, if recruitment agencies are going to stand out, they need a powerful SEO strategy to make sure they are seen. 

And that’s exactly the situation our client found themselves in. Despite their huge success in the industry and 35 years of incredible experience, our client needed an extra push with their SEO following a rebrand and a new website launch.  

Basically, they were ready to take their SEO and Google Ads to the next level - and they were searching for a partner to help them get there. Which is exactly where we came in!  

The Problem 

Our client is a respected boutique recruitment consultancy specialising in executive assistant and personal assistant recruitment. With years of success under their belt, they are renowned in their industry.  

However, the recruitment landscape is more saturated than ever before, and our client found that they were struggling to stand out in an over-crowded marketplace and were finding it harder to find right-fit clients.  

Plus, with a brand new website and brand identity, they also needed help to increase their traffic and boost their rankings following the launch of their new website.  

Basically, if they were going to increase visibility and climb the search engine ranks, they needed to shake things up and refresh their SEO strategy so they could get ahead of the competition - and stay there.  

The Solution 

We couldn’t wait to get to work! As experts in recruitment SEO and marketing, this was right up our street. 

Here at Angelfish, we don’t believe in off-the-shelf, one-size-fits-all solutions. Instead, we pride ourselves on really getting to know our clients so we can create super-slick, tailor-made strategies that are customised to their needs. 

As part of our solution, we created the following bespoke programme: 

Competitor Analysis  

We studied the SEO strategies of key competitors in the EA recruitment space, which gave us the knowledge we needed to devise a strategy that positioned them ahead of the competition.  

Persona Workshops 

Our persona workshops enabled us to explore the characteristics, preferences, and behaviours of our clients’ target audience, so we could create a tailor-made SEO strategy which resonated with them. 

SERPs Review 

Our comprehensive review of SERPs revealed what our client’s site was already ranking for, and also  highlighted any gaps and opportunities we could leverage for improved performance.  

Pillar Page Creation 

Research complete, we crafted a high-quality pillar page that effectively engaged with the target audience and laid the foundation for our tired-and-tested topic cluster method.  

High-Quality Blog Creation 

We all know how important content is to SEO - which is why we got to work creating and developing engaging blog posts relating to the topic cluster, driving targeted traffic and building domain authority.   

Content Optimisation 

But new content isn’t enough. In addition to creating new blogs, we also enhanced our client’s existing content to boost search engine visibility.  

Topic Cluster and Internal Linking 

Internal linking is a vital part of a supercharged SEO strategy, so we created a structured internal linking system and set up a topic cluster model to improve site navigation and boost SEO.  

Link Building Strategy 

Our targeted and robust link building strategy was created to strengthen our client’s domain authority, elevate their site authority, and improve rankings, helping them stand out in a busy marketplace.  

Google Ads 

Using search to drive short term traffic and results, we set to work creating slick Google Ads that engaged with their personas using agreed keyword targets. 

Reporting and Analysis 

SEO doesn’t stand still - and neither do we. We made sure we constantly monitored and analysed our SEO strategy to ensure it was as effective as possible. 

The Results 

We were super chuffed with this one and were thrilled to see how quickly the results came in! 

The organic keywords and traffic took off at a lightning rate: 

Visibility, estimated traffic, and average position all grew exponentially: 

And we gained 62 new top 100 keywords and 21 new top 20 keywords too, with 7 new keywords appearing in the top 10! 

Let’s have a little look at the pillar page we created: 

And the keywords we targeted as part of our topic cluster model: 

Our Google Ads campaign absolutely smashed it out the park as well, with multiple highly valuable client enquiries over just three months. 

On top of the client conversions, it also generated many qualified candidate conversions, which resulted in 5 successful placements providing a 53% return on investment.

The secret to our success 

So, what was the secret to our success? Well, we believe that these awesome results came down to a number of things, from our deep understanding of our client’s target audience, our thorough competitor analysis, and of course, our proven Agency Accelerator programme which delivers powerful, proven results time and time again.  

What’s more, as experts in recruitment marketing, we were able to provide more value than a typical SEO agency, instead working as a strategic partner to ensure our client got to where they wanted to be by delivering a fool-proof strategy that was designed to get results.  

Let us help you revolutionise your marketing! 

If you like what you see and are keen to find out more about how we can deliver results like these for your recruitment agency, get in touch with our team today to get the ball rolling.