In the ever-evolving world of digital search, a new player has emerged that’s creating waves for its impressive capabilities and rapid growth—Perplexity AI.
Launched as an AI-powered search engine, Perplexity’s objective is clear: to provide users with concise, accurate answers without the overload of traditional search results.
But how does it differ to other search engines, and how will it affect SEO and marketing? We explore everything you need to know in this blog.
What is Perplexity AI?
Perplexity AI is a conversational search platform designed to answer queries by analysing vast information across the web, with an emphasis on clarity, relevance, and speed. Using advanced natural language processing, Perplexity aims to provide direct answers to complex questions, eliminating the need for users to sift through pages of content.
Unlike traditional search engines, Perplexity leans into a more user-friendly, conversational approach that makes information instantly accessible. When compared to Chat-GPT, Perplexity is dedicated to search alone, focusing on finding the best, most accurate answers to your queries.
Plus, you can direct Perplexity where to find the best answers for your queries, whether that’s the internet as a whole, or just academic papers, or even the entirety of Reddit. You can then group your searches into collections, so if you’re doing research on AI for SEO for example, you can keep all your information oraganised.
How Does Perplexity AI Work?
Perplexity boasts advanced AI that goes beyond the norm of regular search engines like Google or Firefox. It uses AI to deeply understand your query and pull information from the internet, unlike closed models that rely on older data, causing inaccurate answers.
You use Perplexity like any other search engine, typing your query into the search bar. For example, if you were curious about the benefits of SEO, you would enter that into Perplexity and wait for it to summarise everything you need:
It also gives you the sources it has pulled this information from so you can verify what you find or explore the topic further.
Latest Milestones and Traffic Insights
Since its launch, Perplexity has rapidly gained traction. The platform now reportedly handles over 100 million search queries each week, highlighting its position as one of the fastest-growing AI search tools available today. This surge in engagement reflects users’ growing preference for AI-driven search experiences over traditional engines. You can read more about this impressive growth milestone on TechCrunch.
For businesses like Angelfish Marketing, Perplexity is proving to be more than a tool for research—it’s becoming a new traffic channel. We’ve recently started seeing direct traffic coming from Perplexity, highlighting its potential as an emerging marketing asset we can leverage.
Potential for Businesses: Perplexity as a New Traffic Channel
At Angelfish Marketing, the growing traffic from Perplexity is more than just an exciting development; it marks a shift in how users find and interact with content. As AI-driven search engines like Perplexity gain ground, businesses can benefit from optimising their content to be more accessible to these AI platforms. This approach can extend brand reach to audiences who prefer this streamlined, efficient search method.
Perplexity’s growth aligns with a trend where AI is increasingly shaping the search landscape, and companies are already beginning to adapt their SEO and content strategies to leverage this new medium. By strategically aligning content to serve the user-first model of platforms like Perplexity, businesses can capture valuable, targeted traffic that has high potential for engagement and conversion.
The Future with Perplexity: A New Era of SEO?
Perplexity presents an exciting opportunity to explore new avenues of digital marketing. This AI-powered search tool has the potential to become a critical part of the digital ecosystem, changing the way users search and access information and offering marketers new paths to reach their audiences.
As Perplexity continues to develop, the Angelfish team are dedicated to adapting to this new technology, leveraging it to benefit clients, and, naturally, keeping an eye on the metrics to capitalise on every new opportunity to boost your traffic, conversions, and clients.
Want to find out more about our work with AI, or simply curious about what we can offer? Don’t forget to book in for your free SEO audit today to discover more about how we can leverage AI to make an impact for your business.
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