The Road to Inbound: How Lead Generation Increased by 700%

With the recruitment industry more competitive than ever before, it was time for our client to make some much-need changes to their marketing... 

Background 

Founded in the UK, our client handles recruitment process outsourcing for some of the UK’s leading brands, working in partnership with clients and agencies alike to simplify the recruitment process, reduce costs, and ensure legal compliance.  

Prior to working with Angelfish Marketing, they were predominantly using traditional outbound marketing techniques, meaning their marketing was struggling to make an impact in their industry. Which is exactly where we came in…  

The problem 

Although a fast-growing company with an increasing number of employees, their marketing programme was slowing them down.  

Outbound marketing techniques, such as cold calling, meant that they were unable to track website conversions, measure digital sources, or monitor lead generation through their website.  

Plus, they needed to access high-level, C-suite targets at leading blue-chip organisations - and direct outreach alone just wasn’t enough to gain the attention of these high-profile individuals. 

With a small social media presence, their posting was sporadic and unhelpful for prospective candidates, and finally, they had a limited search engine presence and no email marketing and lead nurturing campaigns either.  

Basically, they needed a change, and they need it now if they were going to start growing at the rate needed to combat their competition. 

The solution 

To help them reach their marketing goals, we advised them on how to adopt inbound marketing.  

Our team of inbound wizards got to work straight away, launching their new website and implementing our inbound marketing programme.  

Working closely with them, we ensured that our ideas and objectives reflected theirs, and we put together a bespoke plan of action that was tailored to their needs. This super slick plan included:  

› Persona development 

› Content roadmap 

› Keyword research 

› Blogging 

› On-page and off-page SEO implementation 

› Social media sharing, including relevant industry news, as well as own blog  posts 

› eBooks and monthly campaign creation 

› Implementation of HubSpot’s CRM 

The results 

The results speak for themselves with this one: increased lead generation sevenfold!  

In addition, a focused content programme consisting of regular blog posts and eBooks, the implementation of target keywords, and a proactive social media strategy resulted in: 

› A 124% uplift in traffic to the website in just six months 

› A huge uplift in social traffic leading to a conversion rate of 2.5% 

› An impressive 700% increase in lead generation 

Their target customers could be worth millions in just one deal, so one lead was extremely hard to find. Therefore, these results were particularly impressive as it enabled the opening of conversations with some of the world’s biggest brands. 

Ready to embrace the power of inbound? 

Inbound and digital marketing is the future for the recruitment industry and will help any agency to get ahead of the competition in a fiercely competitive marketplace.    

So, if you’d like to find out more about our services, including how we can help you, click here to request a free digital marketing report and a one-hour consultation with a member of our expert team.   

Your report will review your website’s:  

• Links and authority  
• Technical fix recommendations  
• Search rankings  
• Local listings  
• On-site SEO  
• Social channels  

So, if you want to stand out from the crowd, cut through the noise, attract high-quality candidates, and build lasting relationships with your clients - well, you’ve come to the right place!  

Simply click here to request your free report and learn more about how effective, results-focussed digital marketing can increase your leads and help you reach your recruitment goals.    

Take back control today. Book your consultation here.