8 simple strategies for boosting your blog’s visibility

Posted by Abby Pearson on 20/09/17 14:03

There is nothing worse than spending many hours over many days researching information, gathering data and working on your content to put this all into a fascinating blog post...only for no one to read it.

Unfortunately, creating a great blog post is only half the battle. Getting people to discover and read it is quite another – and it's often the biggest challenge you’ll face.

If you find getting eyes on your content difficult, read this guide for some effective methods to get more visibility for your content.

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Topics: Content marketing, SEO

5 strategic SEO content writing tips

Posted by Abby Pearson on 12/09/17 11:56

In the olden days, businesses would get their content to rank in the search engines by stuffing it full of keywords. And it worked – at least for a while.

These days, things have moved on (thankfully).

When it comes to effective content writing, creating informative, original content that gets shared is a basic requirement.

But, if you want to create content that is visible in the search results, you have to be smarter. Here are some key tactics you can use to give your content the best chances of ranking.

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Topics: Content marketing, SEO

5 simple content writing strategies for better blogging

Posted by Abby Pearson on 08/09/17 15:43

Publishing a regular blog is one of the best ways to build out your website with fresh content (which Google loves), demonstrate your expertise on a topic, increase engagement with visitors and target more keyword phrases.

In short, having a blog is a very good idea.

How should you go about creating blog posts to ensure you maximise the potential of every blog you write? Here are some quick strategies you could implement in your B2B content marketing strategy to get the most from your blog...

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Topics: Content marketing

What is content mapping & how to use it in inbound marketing?

Posted by Abby Pearson on 17/08/17 10:16

A successful inbound marketing strategy relies on the regular production of educational, engaging, informative and share-worthy content.

But when it comes to producing effective content, you need to focus on what comes before the actual content writing.

The secret to creating engaging content for your B2B content marketing strategy starts long before you put pen to paper. To get the results you are looking for, you need to successfully map your content. Content mapping is the process of planning your content around your buyer personas, to solve their challenges and buyer problems.

Here are four stages to content mapping that will ensure you get more from your content writing.

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Topics: Content marketing, Inbound marketing

Why content mapping is essential for inbound marketing best practices

Posted by Abby Pearson on 04/08/17 14:36

Content creation and the importance it plays in a B2B content marketing strategy is profound. But did you know that before you even start creating content, you should be using content mapping to give your content more direction?

As far as inbound marketing goes, content mapping is right up there with one of the most important. Here's a guide to everything you need to know.

What is content mapping?

Firstly, let's look at exactly what it is.

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Topics: Content marketing

5 quick ways to identify your buyer personas

Posted by Abby Mitchinson on 14/06/17 11:27

Buyer personas have never been so important for businesses. No matter what you sell, buyer personas can inform your marketing strategy and help you to communicate the right message to the right people – making them particularly useful for your inbound marketing strategy.

In brief, a buyer persona is a representation of your ideal customer that you create based on research into existing customers. But it goes beyond age, gender and other basic demographics, focusing on everything from what they do in their free time to the problems they are attempting to overcome.

So how do you identify them?

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Topics: Content marketing, Inbound marketing

What is a buyer persona?

Posted by Abby Pearson on 02/06/17 16:21

Buyer personas are an important consideration when it comes to your inbound marketing strategy.

These are becoming increasingly popular – and necessary – for marketers. Creating your own buyer persona can improve your marketing by helping you to refine your content and get your message heard above the noise, giving you a competitive advantage. This helps you to reach out to the right people with the right message to garner a better response.

But what exactly is a buyer persona? Here's what you need to know.

The basics of buyer personas

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Topics: Content marketing, Inbound marketing

5 steps to nailing your buyer persona & creating better content

Posted by Abby Pearson on 10/03/17 11:04

Content marketing is only worth the effort when you create content that provides genuine value to the reader. If you're not doing that, you shouldn't be wasting your time. But if you want to create high-value content on a consistent basis, you really need to target the right readers. And that means you need a buyer persona.

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Topics: Content marketing

5 easy steps to review your blogs better

Posted by Abby Pearson on 01/03/17 11:44

Creating blogs is seemingly easy. After all, you come up with a topic, do the necessary field and desktop research, start writing and make sure there are no spelling mistakes. Unfortunately, it is generally not that straightforward. Your blogs need to be thoroughly reviewed before they are published. It is a time-consuming affair that is absolutely required if you want to reach your target audience, have your copy serve its purpose and be in line with your branding, tone-of-voice and content marketing strategy. Here’s how to best approach optimising your blog review process...

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Topics: Content marketing

5 top content writing tips for beginners

Posted by Abby Pearson on 10/01/17 11:12

Content is king. This isn’t just a catchphrase; it is the truth. Your content is the voice of your brand. It’s what potential customers react to, relate to and hopefully, interact with. In addition, quality content plays a crucial role when it comes to being found through search engines. If you don’t update your website, optimise your copy for SEO or use social media for leverage, you’ll never crack the first page of Google, no matter how great your product or service is. So, do you feel like giving writing a shot? Well, these content writing tips for beginners will get you started.

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Topics: Content marketing