Is long-form content right for you?

Posted by Abby Pearson on 08/03/19 16:58

It is so important to include precise, optimised content to avoid losing out on potential conversions. But, with long-form content proving to be highly effective when it comes to getting strong results, how can you provide useful information without producing ‘waffle-y’ content? And, does Google really prefer longer pieces? 

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Topics: Content marketing

Is content marketing the new PR?

Posted by Vikki Pearce on 04/12/18 10:22

Content marketing is fast becoming one of the most valuable ways to gain loyal customers. Why? Because people want to be offered relevant, useful information to help them along their buyer’s journey. Less and less do customers want to be blatantly sold to, meaning ‘pushy’ advertising is losing its power. Google wants to see great content produced by genuinely helpful writers. In turn, it pushes these websites further up the search engine results page (SERP), which makes them more discoverable for customers. In this blog post, we outline what the benefits of content marketing are, and how they can affect your business, and discuss whether this method is taking over more traditional PR techniques.

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Topics: Content marketing

Seven ways blogging can be a great SEO solution

Posted by Abby Mitchinson on 22/06/18 09:00

Blogging is a fantastic way to attract more visitors to your website. With high quality, consistent and optimised content published on a regular basis on your blog, your website’s search engine optimisation (SEO) will go through the roof. SEO can be a pretty overwhelming concept to wrap your head around, but investing time in your blog is a quick (and cheap) way to direct more traffic to your website.

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Topics: Content marketing, SEO

Seven simple steps to blogging success

Posted by Vikki Pearce on 24/04/18 11:18

Did you know that content marketing costs 62% less than outbound marketing yet produces three times as many leads1? When you put it like that, it makes sense to get your content marketing right so you can appeal to your audience, engage with your prospects and ultimately see those leads increase - and blogging is a great place to start.

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Topics: Content marketing

The evolution of SEO: what’s next for content?

Posted by Abby Pearson on 09/04/18 12:40

SEO design solutions and content marketing has evolved, from changes in the way people search, to changes in the way marketers are developing content. As a result, search engines have altered their algorithms in favour of topic based content, giving way to a new kid on the SEO block - the “topic cluster” model. This new model organises content into a single “pillar” page which acts as the main hub of content and surrounding “cluster” content pages.

But what does this mean for your content marketing strategy? And how on earth does it all work anyway? Read on to find out.

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Topics: Content marketing, SEO

8 simple strategies for boosting your blog’s visibility

Posted by Abby Pearson on 20/09/17 14:03

There is nothing worse than spending many hours over many days researching information, gathering data and working on your content to put this all into a fascinating blog post...only for no one to read it.

Unfortunately, creating a great blog post is only half the battle. Getting people to discover and read it is quite another – and it's often the biggest challenge you’ll face.

If you find getting eyes on your content difficult, read this guide for some effective methods to get more visibility for your content.

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Topics: Content marketing, SEO

5 strategic SEO content writing tips

Posted by Abby Pearson on 12/09/17 11:56

In the olden days, businesses would get their content to rank in the search engines by stuffing it full of keywords. And it worked – at least for a while.

These days, things have moved on (thankfully).

When it comes to effective content writing, creating informative, original content that gets shared is a basic requirement.

But, if you want to create content that is visible in the search results, you have to be smarter. Here are some key tactics you can use to give your content the best chances of ranking.

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Topics: Content marketing, SEO

5 simple content writing strategies for better blogging

Posted by Abby Pearson on 08/09/17 15:43

Publishing a regular blog is one of the best ways to build out your website with fresh content (which Google loves), demonstrate your expertise on a topic, increase engagement with visitors and target more keyword phrases.

In short, having a blog is a very good idea.

How should you go about creating blog posts to ensure you maximise the potential of every blog you write? Here are some quick strategies you could implement in your B2B content marketing strategy to get the most from your blog...

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Topics: Content marketing

What is content mapping & how to use it in inbound marketing?

Posted by Abby Pearson on 17/08/17 10:16

A successful inbound marketing strategy relies on the regular production of educational, engaging, informative and share-worthy content.

But when it comes to producing effective content, you need to focus on what comes before the actual content writing.

The secret to creating engaging content for your B2B content marketing strategy starts long before you put pen to paper. To get the results you are looking for, you need to successfully map your content. Content mapping is the process of planning your content around your buyer personas, to solve their challenges and buyer problems.

Here are four stages to content mapping that will ensure you get more from your content writing.

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Topics: Content marketing, Inbound marketing

Why content mapping is essential for inbound marketing best practices

Posted by Abby Pearson on 04/08/17 14:36

Content creation and the importance it plays in a B2B content marketing strategy is profound. But did you know that before you even start creating content, you should be using content mapping to give your content more direction?

As far as inbound marketing goes, content mapping is right up there with one of the most important. Here's a guide to everything you need to know.

What is content mapping?

Firstly, let's look at exactly what it is.

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Topics: Content marketing