Let’s get personal - the importance of knowing your target audience inside out

Posted by Abby Mitchinson

What is a target audience? Whatever product or service you and your business provide – whether...

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Topics: Content Marketing

Four reasons blogs are essential for your 2020 digital marketing strategy

Posted by Abby Mitchinson

If you're a business owner, you should already know that having an attractive website is essential...

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Topics: Content Marketing

How to strike the right balance between SEO and content

Posted by Katie Preedy

When you’re already struggling for time and resources as a marketing manager, how can you ensure...

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Topics: Content Marketing, SEO

Top 5 content marketing mistakes and how to avoid them

Posted by Abby Mitchinson

To have a successful SEO campaign strategy, you need to be producing helpful content for your...

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Topics: Content Marketing

Is long-form content right for you?

Posted by Abby Mitchinson

It is so important to include precise, optimised content to avoid losing out on potential...

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Topics: Content Marketing, How To?

Is content marketing the new PR?

Posted by Abby Mitchinson

Content marketing is fast becoming one of the most valuable ways to gain loyal customers. Why?...

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Topics: Content Marketing

Seven ways blogging can be a great SEO solution

Posted by Abby Mitchinson

Blogging is a fantastic way to attract more visitors to your website. With high quality, consistent...

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Topics: Content Marketing, SEO

Seven simple steps to blogging success

Posted by Abby Mitchinson

Did you know that content marketing costs 62% less than outbound marketing yet produces three times...

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Topics: Content Marketing

The evolution of SEO: what’s next for content?

Posted by Abby Mitchinson

SEO design solutions and content marketing has evolved, from changes in the way people search, to...

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Topics: Content Marketing, SEO

5 strategic SEO content writing tips

Posted by Abby Mitchinson

In the olden days, businesses would get their content to rank in the search engines by stuffing it...

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Topics: Content Marketing, SEO