Is long-form content right for you?

Posted by Abby Mitchinson

It is so important to include precise, optimised content to avoid losing out on potential...

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Topics: Content Marketing, How To?

Is content marketing the new PR?

Posted by Abby Mitchinson

Content marketing is fast becoming one of the most valuable ways to gain loyal customers. Why?...

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Topics: Content Marketing

Seven ways blogging can be a great SEO solution

Posted by Abby Mitchinson

Blogging is a fantastic way to attract more visitors to your website. With high quality, consistent...

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Topics: Content Marketing, SEO

Seven simple steps to blogging success

Posted by Abby Mitchinson

Did you know that content marketing costs 62% less than outbound marketing yet produces three times...

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Topics: Content Marketing

The evolution of SEO: what’s next for content?

Posted by Abby Mitchinson

SEO design solutions and content marketing has evolved, from changes in the way people search, to...

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Topics: Content Marketing, SEO

5 strategic SEO content writing tips

Posted by Abby Mitchinson

In the olden days, businesses would get their content to rank in the search engines by stuffing it...

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Topics: Content Marketing, SEO

Five simple content writing strategies for better blogging

Posted by Abby Mitchinson

Publishing a regular blog is one of the best ways to build out your website with fresh content...

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Topics: Content Marketing

What is content mapping & how to use it in inbound marketing?

Posted by Abby Mitchinson

A successful inbound marketing strategy relies on the regular production of educational, engaging,...

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Topics: Content Marketing, Inbound Marketing, How To?

Why content mapping is essential for inbound marketing best practices

Posted by Abby Mitchinson

Content creation and the importance it plays in a B2B content marketing strategy is profound. But...

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Topics: Content Marketing

5 quick ways to identify your buyer personas

Posted by Abby Mitchinson

Buyer personas have never been so important for businesses. No matter what you sell, buyer personas...

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Topics: Content Marketing, Inbound Marketing, How To?