Angelfish Marketing Blog

How important are your search engine rankings?

Well, 71% of search traffic clicks come from the first page on Google. Second-page results only get 6% of clicks.

The top listing in Google’s organic search results receives 33% of traffic, with the second spot getting 18%.

In other words, your company’s visibility in the search engine rankings is vital to its online success.

So, what can you do to make sure your site rises up the search engine rankings?

This is where Search Engine Optimisation (SEO) comes in. It’s a series of methods you can use to optimise your website, so it appears higher in the search engine results, compared to your competitors’ sites.

It’s a complex undertaking and one that relies on you implementing an effective range of internet SEO solutions to drive more organic traffic to your website. It’s also an important undertaking as a recent study reveals more than half of online traffic for B2B and B2C sites comes from organic searches.  

But every website is different. So, an SEO audit provides a comprehensive website analysis to help you identify areas of improvement to further optimise your site. It evaluates how search engines view your website and its performance in the search engine results.

Link building is a vital weapon in your SEO digital solutions arsenal. In basic terms, link building is where you get other websites to link back to your website. If a lot (more than your competitors) of high authority websites link direct users to a specific page, then that page will rank highly for related keywords.. This drives traffic to your site and its content, helping you to increase your website domain authority, which is a prediction of your website’s performance in Google Search. If your website is linked to by powerful sites, then this is like a positive vote for your site. It increases your kudos with the likes of Google search.

In other words, getting other sites to link back to your website will boost your SEO. The power of link building is well established with Google announcing backlinks as one of its top three ranking signals in 2016. What’s more, SEMRush added five more backlink-related factors to its second Ranking Factors Study 2017.

It’s pretty simple: if you want your website to be found, you have to engage in SEO. Google gets over 100 billion searches a month - so if you want your website to rank highly on search engines and ultimately end up with more visitors, you need to optimise your site so that search engines fall in love with it.

Blogging is a fantastic way to attract more visitors to your website. With high quality, consistent and optimised content published on a regular basis on your blog, your website’s search engine optimisation (SEO) will go through the roof. SEO can be a pretty overwhelming concept to wrap your head around, but investing time in your blog is a quick (and cheap) way to direct more traffic to your website.

Local SEO solutions can help build effective website optimisation, which is a crucial part of growing any business. SEMrush’s 2017 study on ranking research found that direct website visits, the time spent on a website and the number of pages visited per session on a website were the most important factors when it comes to website rankings. If you take the time to encourage these three actions as part of a successful SEO strategy, you’re going to see both improved rankings and business growth.

Choosing the right keywords is essential for any successful SEO campaign. When businesses start looking for SEO solutions, many are so keen to start ranking as soon as possible that they forget about the need for detailed keyword research. Keywords (or keyword phrases) are what people type into the search engines to find what they are looking for – whether information, products to buy or answers to their questions.

You need to make sure they find your content after searching for these keywords, and that means your content should be based on specific keywords. Here are the main reasons correct keyword research matters.

Every business and website owner dreams of ranking in first place on Google. Why wouldn’t they? After all, Google’s number one search result gets 33% of search traffic, with 95% of traffic going to those on the first page- leaving just 5% for the remaining pages. SEO web solutions help to optimise your website so you can rank as highly as possible on those search engine results pages - but how long does it really take to rank on Google and climb up to that elusive number one spot? And how can you help to speed things along? Read on to find out…

SEO design solutions and content marketing has evolved, from changes in the way people search, to changes in the way marketers are developing content. As a result, search engines have altered their algorithms in favour of topic based content, giving way to a new kid on the SEO block - the “topic cluster” model. This new model organises content into a single “pillar” page which acts as the main hub of content and surrounding “cluster” content pages.

But what does this mean for your content marketing strategy? And how on earth does it all work anyway? Read on to find out.

Unless you’re one of the 28% of people in the world who use an alternative search engine such as Bing or Yahoo, when we search for something online we all go to the same place: Google. Each and every day, Google processes over 4.4 billion searches, giving us two types of results each time: organic and paid. But, what's the difference?

If we were writing a blog about how important SEO is to your inbound marketing a couple of years ago, we would have probably focused on two main things: keywords and how placing them in your content could help to boost your website’s ranking on search engines, and inbound links, which prove your authority and knowledge of the search topic. Fast-forward two years though, and it’s a totally different ballgame. Thanks to updates such as Penguin and Panda, Google has made a lot of changes over the past few years – and with even more changes in its algorithm recently, there are set to be momentous shifts in search and digital SEO solutions on the horizon. In today’s SEO strategy, whilst keywords and links are still important, they are no longer stand-alone primary factors – and as dynamics such as mobile search, Google AMP, and social media come into play, digital SEO solutions are already starting to shift. Read on to discover more…