Angelfish Marketing Blog

Domain Authority, or DA, is a metric that was created by Moz, one of the leading SEO solutions companies that provides software and tools to help businesses boost their search engine optimisation.

Here's a quick explainer for everything you need to know about it.

What is Domain Authority?

In brief, Domain Authority predicts a website's performance in Google search by giving it a score that can be used to compare the site against others.

The lowest Domain Authority of a website is 1 (all new sites start with this) and it goes up to 100, with the most authoritative websites like Wikipedia and Facebook having the highest numbers.

Overall, it is a score that gives a good indication of a website's authority and how likely it is to rank in the search engines.

Launching a successful inbound marketing strategy involves a lot of planning. Before you start creating any content, you need to decide upon your main keywords.

It's no use simply deciding that you want to show up in search; you need to show up in search for the right keywords so your target customers find your content and enter your sales funnel.

But what exactly are keywords, and why do they matter?

Being able to drive traffic to your website is critical for business-to-business marketers in the digital age, and keyword research is at the heart of this process. In short, keyword research is vital for your B2B inbound marketing success, as it is going to be key in drawing potential customers to you.

Understanding Keyword Research

In the past, people turned to numerous different reference sources (e.g., encyclopaedias, phone books, business directories, etc.) to find needed information. Today, most people go straight to Google (or another internet search engine) and type a few keywords into the search engine that describe what they’re looking for and the problem they need solving.

The best SEO solutions strategy is the art and science of making your web pages as attractive as possible to search engines and readers. 

There are three main branches of SEO: Technical, on-page and off-page. Off-page SEO deals with content that goes beyond your website including link building and social media. Whereas technical SEO deals with how well search engine spiders crawl and index your site. In this blog post, you’ll learn ways to improve your on-page SEO strategy – in other words, how your website content is working to attract search engines and readers. 

With multiple Google updates a year, keeping up with the latest SEO wisdom can be tough, especially if you don’t have a dedicated specialist working for you full time. 

1. Performing SEO leads to bad content 

With all the information around about how old SEO tactics, such as keyword stuffing and link-building, are out-dated, it’s temping to think that search engine optimisation will result in unnatural, boring content. On the contrary, thinking about your SEO strategy is a great place to start when planning good content. But rather than trying to do it yourself, hire a copywriter who can create content that is relevant to your customers and the keywords will naturally fit into the content.