SEO can be confusing for many B2B recruitment marketing managers, not least because it appears to have its own language.
If you are new to SEO, you’ve likely been told that learning the basics of SEO jargon is crucial – and it’s good advice! Because learning these buzzwords and what they mean, will enable you to understand the different aspects of B2B SEO and communicate like a B2B SEO professional.
With this in mind, we’ve pulled together this recruitment marketing managers guide to B2B SEO jargon, where we break down the acronyms and abbreviations and explain SEO terminology in plain English.
At Angelfish, we think having confidence in tackling B2B SEO in recruitment can simply boil down to understanding the terms used, what they mean, and how to use them. So, let’s dive in!
First up: What is B2B SEO?
Search engine optimisation (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). This can be done by optimising the website's content, structure, and code.
B2B SEO differs slightly in that it’s more targeted, and it has to be. B2B sales cycles are longer, and the decision-making process involves more stakeholders. Therefore, B2B marketing is a long game, and B2B recruitment marketing managers must be ready to drive that decision-making process with good content, a receptive website and, of course, web visibility. B2B Marketing, particularly in the recruitment sector, is also highly competitive. So, making sure your content meets the right audience at the right time is critical, and that’s where SEO can be your secret weapon.
So, let’s demystify those buzzwords!
What are Common SEO Jargon Words and What do They Mean?
SEO jargon is a collection of terms used to describe different aspects of SEO. This can be unclear for those new to SEO, as many terms exist to learn. So, let's define some of the most common terms and explain what they mean for recruitment marketing managers.
Here are some of the most common SEO jargon terms:
- Keyword: A keyword is a word or phrase people use to search for information on the internet. SEO is all about optimising your website for keywords relevant to your business.
- Keyword research: The process of finding keywords that people are searching for and that you can rank for.
- On-page SEO: The process of optimising your website's content, structure, and code for keywords.
- Off-page SEO: Improving your website's ranking by building links to it from other websites.
- SERP: The search engine results page. This is the page you see when searching for something on Google or another search engine.
- PageRank: A measure of the importance of a web page. PageRank is calculated by Google and is used to determine the ranking of pages in SERPs.
- Domain authority: A measure of the authority of a website. Domain authority is calculated by Moz and is used to determine the ranking of websites in SERPs.
- Backlink: A link from one website to another. Backlinks are essential in SEO, as they help improve a website's ranking in SERPs.
- Canonical URL: The preferred version of a web page. A canonical URL tells search engines which version of a page is the original.
- Meta description: A brief description of a web page that appears in SERPs. Meta descriptions are important for improving click-through rate (CTR).
- Title tag: The title of a web page. Title tags are essential for improving CTR and ranking in SERPs.
- Schema markup: Structured data added to a web page to help search engines understand the page's content. Schema markup can help to improve a website's ranking in SERPs.
So, there we have – 12 of the most common SEO jargon terms. Of course, there are many more, but this should give you a good starting point.
Meanwhile, there are also many resources available to help you lprogress with your SEO jargon education. You’ll find books, articles, and online courses that will teach you the basics of SEO.
Here are some additional tips for understanding SEO jargon:
Read the documentation
Many SEO tools and plugins contain documentation explaining the different terms and concepts.
Join an SEO community
There are many online communities where you can ask questions and get help from other SEO professionals.
Attending an SEO conference
This is a great way to learn about the latest SEO trends and to network with other SEO professionals. Here’s some of the best SEO conferences in the world, both online and in person.
By following these tips, you can learn the SEO jargon you need to know to improve your website's ranking in SERPs today! Remember, it’s no mean feat to carry out effective SEO, specifically in the B2B sector. There’s a reason it’s a respected career choice, and there are many SEO specialists like us in the recruitment field. If you think you need help, book an appointment to speak to us about your SEO, and take advantage of our FREE SEO audit and report.