Without question, SEO’s impact on business today is considerable. While more people than ever are turning to search engines such as Google to find relevant information and the internet becomes ever-more saturated with competitive content, employing SEO good practices is now fundamental to your business success. So how can we keep our heads above the vast body of water that is SEO?
In today’s increasingly online world, it comes as no surprise that 60% of consumers now make purchasing decisions before even speaking to a sales rep. So, knowing that your prospective customers are likely to go to your website before coming to you, it’s important that you optimise your website so it's easy to find, exciting, engaging, easy to navigate, and as enjoyable to use as possible.
Ah, the question everybody wants to know the answer to. You’ve got a fully designed website, lots of great imagery and informative content… and yet no one is finding it.
Google is the number one search engine across the world - 3.5 billion Google searches are made everyday - and drives the majority of search traffic to websites. In recent years, the first page of Google captured as many as 92% of search traffic clicks. Having a strong Google SEO strategy is crucial for decent ROI.
Everyday, Google creates new algorithms that last week meant one thing, and now mean something different. It’s difficult to keep up with everything, so where do you begin?
Continually writing creative content can be exhausting, especially when you’ve got a department to run. The writing process takes up so much time - from topic creation to final draft, there are a lot of steps involved in creating just one piece of content. But as a marketing manager, controlling the content your business outputs is absolutely essential - after all, you need it to pull in the right customers for the company. However, when you throw in planning and running a successful SEO marketing strategy to the mix, you’ve suddenly got a lot of pressure weighing on your shoulders and a lot to control.
In the past couple of years, there have been significant changes to the way Google’s search engine works. Google used to deny that social media has a direct effect on rankings, but now, social media URLs appear in search engines at a much larger scale. What we all really want to know is whether social media sharing actually helps improve search engine ranking. So, how closely linked are SEO and social media strategy?
Whether you talk to an SEO expert, a business owner, or a marketing specialist, you will always hear different theories about the signals Google uses to assess the authority of your website and assign your ranking. To say Google’s algorithm is a minefield is a pretty big understatement and, believe it or not, even the Google engineers themselves find it somewhat of a mystery. This is because machine-learning algorithms, such as Google’s, are opaque - even the programmers of the AI can’t see them.
The right message to the right people at the right time and in the right place... isn’t that every marketer’s dream? As mobile continues to grow, location-based SEO is a great opportunity for your business and (less happily) to your competitors. But what exactly is location-based SEO? And how do you make sure you’re grabbing people’s attention first?
If the term ‘topic clusters’ sounds more like a breakfast cereal to you than an inbound marketing term, there’s no need to worry! This article will take you through the fundamentals you need to structure your web content.
To build a strong website presence, it’s important to have a strong SEO and content strategy. But where do you start? Let’s start by breaking down the jargon first…
Regardless of your industry, the web is an ever increasingly competitive space. Battling it out on the SEO playground has never felt trickier. Just when you think you’ve got it sussed, the rules of engagement change and everything that worked in the past seems futile. And there’s always some SEO expert selling their magic sauce for traffic-pumping success. But the truth is there is no magic sauce. And Google isn't trying to thwart online businesses by making it hard for you to rank. They want the same thing we all want: A great user experience and for everyone to find the best, most relevant content as easily as possible.
This is where the topic cluster SEO strategy comes in...
So, you’ve set-up a website for your business, you’ve started writing blog posts, and you’re happy with the content you’re producing. But no-one is coming to your site. Sometimes, it can feel like you are publishing posts into thin air. So how do you start getting noticed in such a noisy world of digital marketing? Well, that’s where SEO ranking comes in...