If we were writing a blog about how important SEO is to your inbound marketing a couple of years ago, we would have probably focused on two main things: keywords and how placing them in your content could help to boost your website’s ranking on search engines, and inbound links, which prove your authority and knowledge of the search topic. Fast-forward two years though, and it’s a totally different ballgame. Thanks to updates such as Penguin and Panda, Google has made a lot of changes over the past few years – and with even more changes in its algorithm recently, there are set to be momentous shifts in search and digital SEO solutions on the horizon. In today’s SEO strategy, whilst keywords and links are still important, they are no longer stand-alone primary factors – and as dynamics such as mobile search, Google AMP, and social media come into play, digital SEO solutions are already starting to shift. Read on to discover more…
You don’t need us to tell you that SEO is an incredibly important part of your marketing strategy. When it’s done properly, the results can be fantastic and can ensure that your business is always at the top of the page for your key search terms, that you remain competitive and that your SEO solutions deliver return on investment. However, successful SEO isn’t a one-off job – in order to drive real results it needs constant attention and work, which is where so many businesses are getting it wrong. Here we take a look at the 12 most common mistakes we see and how you can avoid them…
SEO is a large topic and one that can be confusing when you first start out. So how are you supposed to start implementing SEO solutions?
Firstly, you should be focusing your efforts on keyword research. You can read how to do that here. The next step is to work on your SEO. SEO can be divided into two main areas: on-page and off-page SEO. When you are just starting out, it's best to focus on the on-page elements and then you can move onto the off-page SEO.
On-page SEO involves optimising specific factors on your website to improve its chances of ranking in the search engine results pages (SERPs) – an area that many businesses don't pay enough attention to.
Many businesses know the importance of implementing SEO solutions these days. SEO is particularly important in an inbound marketing strategy, and it is one of the main ways that you will help your prospects discover your website.But what if you are starting completely from scratch? What is SEO exactly?
Everyone starts somewhere, so here's a guide to what SEO is so you can start to understand its importance to your overall marketing strategy.
There is nothing worse than spending many hours over many days researching information, gathering data and working on your content to put this all into a fascinating blog post...only for no one to read it.
Unfortunately, creating a great blog post is only half the battle. Getting people to discover and read it is quite another – and it's often the biggest challenge you’ll face.
If you find getting eyes on your content difficult, read this guide for some effective methods to get more visibility for your content.
In the olden days, businesses would get their content to rank in the search engines by stuffing it full of keywords. And it worked – at least for a while.
These days, things have moved on (thankfully).
When it comes to effective content writing, creating informative, original content that gets shared is a basic requirement.
But, if you want to create content that is visible in the search results, you have to be smarter. Here are some key tactics you can use to give your content the best chances of ranking.
Here's a quick explainer for everything you need to know about it.
What is Domain Authority?
In brief, Domain Authority predicts a website's performance in Google search by giving it a score that can be used to compare the site against others.
The lowest Domain Authority of a website is 1 (all new sites start with this) and it goes up to 100, with the most authoritative websites like Wikipedia and Facebook having the highest numbers.
Overall, it is a score that gives a good indication of a website's authority and how likely it is to rank in the search engines.
The best SEO solutions strategy is the art and science of making your web pages as attractive as possible to search engines and readers.There are three main branches of SEO: Technical, on-page and off-page. Off-page SEO deals with content that goes beyond your website including link building and social media. Whereas technical SEO deals with how well search engine spiders crawl and index your site. In this blog post, you’ll learn ways to improve your on-page SEO strategy – in other words, how your website content is working to attract search engines and readers.
With multiple Google updates a year, keeping up with the latest SEO wisdom can be tough, especially if you don’t have a dedicated specialist working for you full time.1. Performing SEO leads to bad content
With all the information around about how old SEO tactics, such as keyword stuffing and link-building, are out-dated, it’s temping to think that search engine optimisation will result in unnatural, boring content. On the contrary, thinking about your SEO strategy is a great place to start when planning good content. But rather than trying to do it yourself, hire a copywriter who can create content that is relevant to your customers and the keywords will naturally fit into the content.