6 essential components of a marketing plan

Posted by Abby Pearson on 03/02/17 16:21

You have a product or service that you want to market. But how do you go about it? You could just improvise and hope for the best. Through trial and error, you may eventually get it right. Of course, by that time you may have also run out of budget. A better approach would be to properly map out your marketing strategy to maximise your return on investment. With that in mind, these are the core components of a marketing plan.

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Topics: Digital marketing

5 things you can learn from the best digital agencies in the world

Posted by Abby Pearson on 18/11/16 15:49

We’ve been fortunate enough to have access to some of the best digital marketing agencies in the world, through time spent in our previous life on the client side and now on agency side via training programmes, mentorships and partnerships. During this time we noticed some common themes throughout their marketing techniques. Imagine how your business might benefit from the best! Here’s what we’ve learnt- packaged in a blog just for you...

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Topics: Digital marketing

How much should marketing costs be for my startup?

Posted by Abby Pearson on 21/10/16 16:18

Starting a business is a lot like getting on a rollercoaster – but the seats are greased and you’re not strapped in, and it’s teetering on the edge of a cliff over an ocean of fire. One of the main reasons it’s such a stressful experience is the lack of certainty that startup co-founders have when making key business decisions. Have we conducted enough market research? How long until we show a profit? Do people even want VR headsets for their pets?

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Topics: Digital marketing

5 top tips to improve your subject line & your email marketing...

Posted by Abby Pearson on 25/04/16 16:10

Have you spent hours writing the perfect email, witty, succinct and engaging... only to have it sit in someone’s inbox? If your low open rate is baffling you, it could be a result of a poor subject line.

Your subject line is your calling card, a virtual hello, a smile or a handshake and makes that all important first impression. After all, you wouldn’t meet with a client wearing your pyjamas; in the same vein you need your subject line to be equally as polished as you are. Here are a few tips to ensure your subject lines pack that all important punch.

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Topics: Content marketing, Digital marketing