These days, it’s all about inbound marketing. That means attracting customers to come to you by providing them with relevant, helpful, information-rich content that builds your trust and authority.
So when potential customers come across your content in blogs, search engines and social media, they find value in the information you provide, leading them back to your site where you convert them into leads.
Our inbound marketing methods work on the principle of Attract, Convert, Close, Delight, which you can see in our infographic:
Inbound is all about turning strangers into visitors, leads, customers and finally promoters – and it’s a proven methodology for growing your business. For example:
- Inbound leads cost 60% less than outbound leads (source)
- 80% of decision-makers prefer to receive information in articles compared to ads (source)
- B2B companies that blog typically get 67% more leads every month compared to companies that don’t (source)
But perhaps you’re still unsure about digital marketing. Maybe you want to get started but you’re not quite ready.
Here’s an overview of what you need to know before you launch your strategy.
Inbound marketing is worth the wait
The phrase ‘Rome wasn’t built in a day’ very much applies to this style of marketing. Whenever we discuss our inbound services with our clients, this is one of the first things we clarify.
Setting up an inbound marketing strategy takes time. It does not happen overnight, and patience is essential. Indeed, one of the biggest problems with inbound is giving up before the results start coming in.
So understand you won’t reap the rewards immediately.
Firstly, you need to know who you’re targeting (i.e. your personas). And not only who they are, but also what their pain points and challenges are – and how your product or service solves these challenges.
Check out our guide to creating buyer personas to get started.
By knowing your personas and their pain points intimately, you can start to create content around them. That means lots of high-value content through regular blogging. This also takes time – we’ve written a guide on creating better content to get you off on the right track.
Don’t just start writing any old content – plan your content strategy to constantly drip feed useful and valuable content to your audience, which involves effective content mapping.
Once again, this all takes a lot of time – six months or more on average. It is, however, worth the wait. (See how GKA did after one year of digital marketing in our case study.)
Start by creating a strategy
It’s easy to sit down and start writing whatever content comes to mind, posting it to social media randomly and hoping to get amazing results.
But this is ineffective.
Part of our inbound services involves helping you to come up with a content strategy. You need to take your personas, research their pain points, and create content around this – content that you can post to your blog and on social media to get found and read.
This planning stage is essential – and it will save you a lot of time further down the road.
What you need to make inbound work for you
Making inbound marketing methods work for your business involves a range of skills that you’ll need in your company. You have to be strict and disciplined just like with any type of marketing strategy, and you’ll need:
- Time management
- Project management
- Marketing savviness
- An understanding of the sales process for your business
- Copywriting skills
- An understanding of analytics to measure success
And that’s just the start!
If they can do it …
Yes, it involves a lot – but don’t be put off. Companies large and small are succeeding with digital marketing, and there is no reason why you cannot do the same.
HupSpot have some incredible customer success stories:
Stellar Recruitment Increases Leads by 5037% with HubSpot!
Randstad Increases Leads by 4X with HubSpot!
And as a HubSpot Gold Partner these are just some of the success stories we’ve helped our clients with:
- Datum saw a 124% traffic increase, boosted their conversion rate to 2.5% and saw a whopping 700% increase in leads!
- BugFinders increased their visitor numbers 11 times through organic traffic, and got a 72% increase in qualified leads and sales!
- GKA saw a 32% increase in website traffic, a 70% increase in new business accounts, a 25% boost in email open rates and 350% increase in click-through rates!
– could you be next?
Get your inbound marketing strategy up and running
The start of a new year is the perfect time to focus on developing a new inbound strategy. Get going now, be consistent and you should start to see some excellent results before the year’s out.
Get going yourself and download our guides here or give us a call and take our free marketing review report and one hour consultation session with our inbound marketing experts.
And if you need more info on establishing a strong and effective inbound strategy for your business, download our free guide now.