20 ways to convince your boss to buy HubSpot

Posted by Dom Moriarty on 17/07/23 15:38
Dom Moriarty

If you want to boost your business to new heights, HubSpot is the ultimate solution. But how can you convince your boss that it's worth investing in?

With tools designed to ensure complete customer satisfaction, HubSpot can help you increase website traffic, generate more leads, and close more deals. But as marketers, we know that results matter to bosses and luckily HubSpot has a proven record of delivering success. In fact, in HubSpot’s Annual ROI (Return on Investment) Report, the CMS giant is transparent with user growth in the first year of using the platform.

Furthermore, the report solidifies the key areas where users see real life examples of ROI - we’re sure they will pique your boss’s interest and have him sign up for HubSpot immediately!

Here’s 20 compelling reasons to support your ‘Invest in HubSpot’ case:

All-in-One Solution

HubSpot provides a comprehensive suite of sales, operation, service, and marketing tools in one platform, eliminating the need for multiple software subscriptions. Research shows the more Hubs you use, the better your growth. With users of both Sales and Marketing Hub seeing almost double the results of Sales Hub users alone!

SEO (Search Engine Optimisation)

HubSpot provides built-in SEO tools to help you optimise your content and improve your website's search engine rankings. HubSpot global users could expect a 78% increase in website traffic, with the UK users specifically looking at 108% increase of visitors in their first year. If you opt for Enterprise Hub or Professional Hub, you could expect a 249% increase in website traffic over the year!

Industry Leading

HubSpot is a well-established and respected brand in the marketing industry, trusted by thousands of businesses worldwide. Global businesses see their close deal rate increase by 90% across 12 months and results like that build rapid trust in a brand.

Lead Generation

HubSpot offers powerful lead generation features, including landing pages, forms, and lead tracking, to help you attract and capture high quality leads. In fact, HubSpot users report a 129% increase in inbound leads.

Lead Nurturing

With HubSpot's automated email workflows and lead nurturing capabilities, you can engage, and nurture leads at every stage of the customer journey. Using CMS and Marketing Hub together, you could see 4 x the growth of CMS Hub users!

Sales Enablement

HubSpot's integration with its CRM system empowers your sales team with valuable client information. HubSpot users close and win 36% more deals, with a 109% better close rate overall - this is bound to ignite your boss's interest!

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Marketing Automation

HubSpot's automation features save time by automating repetitive marketing tasks, such as email follow-ups, lead scoring, list creation, segmentation, and reporting. This level of automation and nurturing aided in UK professional businesses gaining a 130% increase in inbound leads.


HubSpot enables you to create personalised experiences for your prospects and customers in communications, increasing engagement and conversions. Speaking directly to your customer contributes to the impressive inbound data in this report!

Increased Efficiency

HubSpot streamlines your marketing workflows, allowing your team to work more efficiently and accomplish tasks faster. In fact, users who activated CMS and Marketing Hub together experienced 4 x the number of Inbound Leads as those who solely use CMS Hub.


HubSpot is designed to accommodate businesses of all sizes, from startups to enterprise-level organisations, allowing for future growth and expansion. Even small businesses with 0-5 employees saw a 49% growth over the year!


HubSpot's platform is mobile-responsive, enabling you to manage your marketing campaigns and track performance on the go. Likewise, making sure your website is optimised for mobile helps contribute to that mighty 243% increase in website traffic.

Training and Support

HubSpot provides extensive training resources, including online courses and certifications, to help your team get up to speed quickly. The average time to activate the Hubs is 51 days, with HubSpot and Onboarding Specialists to train you to use tools tailored towards your growth plans.

Email Marketing

With HubSpot's email marketing features, you can create and send professional-looking emails, track open rates, and measure email campaign performance. The report states users in the UK experienced a 47% increase in CTR (Click Through Rate), and companies with 0-25 employees benefitted from over a 100% increase in CTR.

Conversion Rate Optimisation

HubSpot's A/B testing and optimisation features enable you to test different variations of your website and landing pages to maximize conversions. Users reported a 113% increase in website traffic in their first year after purchase!

Customer Relationship Management (CRM)

HubSpot's CRM provides a central hub for managing customer interactions, tracking deals, and nurturing customer relationships. Tell your boss there was a 37% increase in resolved customer tickets when users activated the Service Hub.

HubSpot’s other features include:

Cost Savings

By consolidating your marketing tools into HubSpot, you can save on software costs and reduce IT maintenance expenses. Yes, bosses like savings, but HubSpot provides so much more than that!

Social Media Management

HubSpot's social media tools allow you to schedule posts, monitor engagement, and track the effectiveness of your social media campaigns.

Analytics and Reporting

HubSpot's robust analytics and reporting capabilities provide valuable insights into your marketing efforts, helping you make data-driven decisions.

Content Creation

HubSpot offers a user-friendly content creation interface, making it easy to create blog posts, landing pages, and email campaigns without technical expertise. Even better, its new Content Assistant harnesses the power of AI within the tool, meaning you can create even more banging content!

Integration Capabilities

HubSpot integrates with various other business tools and platforms, such as CRM systems, email marketing software, invoicing, and e-commerce platforms, enhancing your overall marketing ecosystem.

So, there we have it!

The capabilities of HubSpot’s Sales, Marketing, Service and Operations Hubs are vast, and the synchronicity across the platform is unrivalled in its landscape. We are sure your Boss will be impressed by any one of these statistics, and you could make a convincing case for investing in HubSpot.

With these 20 stats, your boss should be left with no doubt that HubSpot offers a powerful solution to drive your company's success in a competitive market. Furthermore, HubSpot is designed for marketers to use, and saves considerable time liaising with a technical team to carry out tasks. When using a combination of Hubs, your chances of success increase considerably - from increased website traffic and cost savings to inbound lead generation, lead nurturing, and comprehensive marketing capabilities.

Read the full report here – and get ready to invest in HubSpot!

free marketing report and consultation

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