Angelfish Marketing Blog

At the Inbound 2018 conference earlier this year, Brian Halligan, CEO of HubSpot, announced that the inbound marketing methodology is changing. As marketers, we have become very accustomed to using the marketing ‘funnel’ model when devising and managing our marketing strategies. We know how it works; the process is simple: attract, convert, close, delight. The focus in recent years has been on the attract stage; creating valuable content to pull customers in has been the best way to generate new leads and grow your business. But now, 'cracks' are starting to appear in this funnel.

Inbound marketing is a marathon, not a sprint. While some inbound marketing services can manifest quickly into tangible business benefits, others can take time to plant the right seeds, build your brand reputation and get more users to your website.

It all depends on your approach. It may take just a few months for your initial inbound marketing strategies to kick in and for your website to start rising up the search engine rankings. And you may not reap the initial rewards of creating great content for many months as you build your long term digital assets.

However, in our experience, it is possible to accelerate your inbound marketing efforts so you can start to realise real results faster. Here are a handful of inbound marketing services that could help you to see such results more quickly:

When it comes to how to measure marketing performance, you may not know where to start. There are a vast range of marketing metrics and it can, sometimes, be difficult to understand which one you should use for specific scenarios and campaigns.

But we all know how valuable data is - just look at the hundreds of data and marketing analytics tools that have emerged over the last few years - and yet marketers can struggle with measuring performance and ROI.

Link building is a vital weapon in your SEO digital solutions arsenal. In basic terms, link building is where you get other websites to link back to your website. If a lot (more than your competitors) of high authority websites link direct users to a specific page, then that page will rank highly for related keywords.. This drives traffic to your site and its content, helping you to increase your website domain authority, which is a prediction of your website’s performance in Google Search. If your website is linked to by powerful sites, then this is like a positive vote for your site. It increases your kudos with the likes of Google search.

In other words, getting other sites to link back to your website will boost your SEO. The power of link building is well established with Google announcing backlinks as one of its top three ranking signals in 2016. What’s more, SEMRush added five more backlink-related factors to its second Ranking Factors Study 2017.

It’s pretty simple: if you want your website to be found, you have to engage in SEO. Google gets over 100 billion searches a month - so if you want your website to rank highly on search engines and ultimately end up with more visitors, you need to optimise your site so that search engines fall in love with it.

Choosing the right keywords is essential for any successful SEO campaign. When businesses start looking for SEO solutions, many are so keen to start ranking as soon as possible that they forget about the need for detailed keyword research. Keywords (or keyword phrases) are what people type into the search engines to find what they are looking for – whether information, products to buy or answers to their questions.

You need to make sure they find your content after searching for these keywords, and that means your content should be based on specific keywords. Here are the main reasons correct keyword research matters.

Many businesses want to start taking advantage of the benefits of digital marketing, but it’s often hard to know where to start. 

Digital marketing is crucial for businesses of all sizes, from small startups to giant multinationals. 61% of marketers are now saying that growing their organic presence in the search engines is a high priority. Despite that, 49% of organisations don’t have a digital marketing plan that is clearly defined, and just 58% of marketers claim that they achieve their marketing goals often.

SEO design solutions and content marketing has evolved, from changes in the way people search, to changes in the way marketers are developing content. As a result, search engines have altered their algorithms in favour of topic based content, giving way to a new kid on the SEO block - the “topic cluster” model. This new model organises content into a single “pillar” page which acts as the main hub of content and surrounding “cluster” content pages.

But what does this mean for your content marketing strategy? And how on earth does it all work anyway? Read on to find out.

Inbound marketing is a fantastic way to generate new leads and sales. Whether you set up your strategy yourself or use inbound marketing service packages, it’s an effective way to direct a regular stream of targeted traffic to your site that you can convert into new leads without spending time on unreliable cold outreach.

If we were writing a blog about how important SEO is to your inbound marketing a couple of years ago, we would have probably focused on two main things: keywords and how placing them in your content could help to boost your website’s ranking on search engines, and inbound links, which prove your authority and knowledge of the search topic. Fast-forward two years though, and it’s a totally different ballgame. Thanks to updates such as Penguin and Panda, Google has made a lot of changes over the past few years – and with even more changes in its algorithm recently, there are set to be momentous shifts in search and digital SEO solutions on the horizon. In today’s SEO strategy, whilst keywords and links are still important, they are no longer stand-alone primary factors – and as dynamics such as mobile search, Google AMP, and social media come into play, digital SEO solutions are already starting to shift. Read on to discover more…