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Angelfish Marketing Blog

Welcome to our blog where you can learn more about all things Marketing.

Abby Pearson

Abby Pearson is an Inbound Marketing Consultant at Angelfish Marketing.
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Recent Posts

4 reasons to hire an inbound marketing agency

Posted by Abby Pearson on 3/15/19 12:07 PM

Did you know inbound marketing costs 62% less than outbound marketing and has a greater return on investment?

The industry is changing, and inbound marketing seems to be the most effective way to go. But if outbound marketing worked before, why doesn't it work as effectively now?

Well, consumer habits are changing, and the marketing landscape is riding along. While outbound marketing activities such as cold calling and promoting products in trade shows and seminars still have their place, modern consumers spend most of their time on the web, where inbound marketing thrives.

To craft an inbound strategy with a compelling ROI, consider working with an inbound marketing agency. Read on to learn 4 ways an agency will benefit your business.

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Topics: "Inbound Marketing"

Is long-form content right for you?

Posted by Abby Pearson on 3/8/19 4:58 PM

It is so important to include precise, optimised content to avoid losing out on potential conversions. But, with long-form content proving to be highly effective when it comes to getting strong results, how can you provide useful information without producing ‘waffle-y’ content? And, does Google really prefer longer pieces? 

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Topics: content marketing

Do Facebook ads work?

Posted by Abby Pearson on 3/8/19 4:11 PM

It seems like everyone and their mum is on Facebook these days, constantly scrolling through endless status updates and videos of dogs doing daft things. Everywhere you go, you see people staring at their phone screens – on trains, tubes, buses, and even as they walk down the street. With 2.27 billion monthly active Facebook users globally, and 32.6 million active users in the UK alone (yes, that’s 50% of the UK’s entire population!), it’s fairly likely that the majority of these people are on Facebook.

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Topics: content marketing

How to help more customers find you with location-based SEO

Posted by Abby Pearson on 2/14/19 3:07 PM

The right message to the right people at the right time and in the right place... isn’t that every marketer’s dream? As mobile continues to grow, location-based SEO is a great opportunity for your business and (less happily) to your competitors. But what exactly is location-based SEO? And how do you make sure you’re grabbing people’s attention first?

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Topics: SEO

From Funnel to Flywheel: The Next Shift in Inbound Marketing

Posted by Abby Pearson on 11/14/18 2:21 PM

At the Inbound 2018 conference earlier this year, Brian Halligan, CEO of HubSpot, announced that the inbound marketing methodology is changing. As marketers, we have become very accustomed to using the marketing ‘funnel’ model when devising and managing our marketing strategies. We know how it works; the process is simple: attract, convert, close, delight. The focus in recent years has been on the attract stage; creating valuable content to pull customers in has been the best way to generate new leads and grow your business. But now, 'cracks' are starting to appear in this funnel.

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Topics: "Inbound Marketing"

How to quickly see if your inbound marketing solutions are working

Posted by Abby Pearson on 8/30/18 3:33 PM

Inbound marketing is a marathon, not a sprint. While some inbound marketing services can manifest quickly into tangible business benefits, others can take time to plant the right seeds, build your brand reputation and get more users to your website.

It all depends on your approach. It may take just a few months for your initial inbound marketing strategies to kick in and for your website to start rising up the search engine rankings. And you may not reap the initial rewards of creating great content for many months as you build your long term digital assets.

However, in our experience, it is possible to accelerate your inbound marketing efforts so you can start to realise real results faster. Here are a handful of inbound marketing services that could help you to see such results more quickly:

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Topics: inbound marketing services

How to understand marketing measurement in 4 mins

Posted by Abby Pearson on 8/30/18 2:54 PM

When it comes to how to measure marketing performance, you may not know where to start. There are a vast range of marketing metrics and it can, sometimes, be difficult to understand which one you should use for specific scenarios and campaigns.

But we all know how valuable data is - just look at the hundreds of data and marketing analytics tools that have emerged over the last few years - and yet marketers can struggle with measuring performance and ROI.

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Topics: inbound marketing services

Why link building is so important for your SEO digital solutions

Posted by Abby Pearson on 8/28/18 11:19 AM

Link building is a vital weapon in your SEO digital solutions arsenal. In basic terms, link building is where you get other websites to link back to your website. If a lot (more than your competitors) of high authority websites link direct users to a specific page, then that page will rank highly for related keywords.. This drives traffic to your site and its content, helping you to increase your website domain authority, which is a prediction of your website’s performance in Google Search. If your website is linked to by powerful sites, then this is like a positive vote for your site. It increases your kudos with the likes of Google search.

In other words, getting other sites to link back to your website will boost your SEO. The power of link building is well established with Google announcing backlinks as one of its top three ranking signals in 2016. What’s more, SEMRush added five more backlink-related factors to its second Ranking Factors Study 2017.

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Topics: SEO Digital Solutions, Link Building

Your ultimate SEO solutions toolkit

Posted by Abby Pearson on 7/18/18 3:31 PM

It’s pretty simple: if you want your website to be found, you have to engage in SEO. Google gets over 100 billion searches a month - so if you want your website to rank highly on search engines and ultimately end up with more visitors, you need to optimise your site so that search engines fall in love with it.

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Topics: SEO Solutions

Why you need to nail your keyword research for your SEO

Posted by Abby Pearson on 5/18/18 11:14 AM

Choosing the right keywords is essential for any successful SEO campaign. When businesses start looking for SEO solutions, many are so keen to start ranking as soon as possible that they forget about the need for detailed keyword research. Keywords (or keyword phrases) are what people type into the search engines to find what they are looking for – whether information, products to buy or answers to their questions.

You need to make sure they find your content after searching for these keywords, and that means your content should be based on specific keywords. Here are the main reasons correct keyword research matters.

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Topics: SEO Solutions

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