Abby Mitchinson

Abby Mitchinson

Recent Posts

How much should marketing costs be for my startup?

Posted by Abby Mitchinson

Starting a business is a lot like getting on a rollercoaster – but the seats are greased and you’re...

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Topics: Digital Marketing

Content writing for conversion – top tips!

Posted by Abby Mitchinson

We all know that content is king – it’s not exactly a new concept within the world of digital...

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Topics: Content Marketing

5 reasons you need to include social media within your marketing costs

Posted by Abby Mitchinson

The power of technological advancements within recent years has had a phenomenal impact on digital...

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Topics: Social Media

How to create scannable content marketing that converts

Posted by Abby Mitchinson

The digital age has fundamentally changed how people consume media. Given the sheer information...

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Topics: Content Marketing, How To?

5 ultimate fails to avoid in your B2B content marketing strategy

Posted by Abby Mitchinson

Many businesses underestimate the importance of blogging. Having a powerful B2B content marketing...

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Topics: Content Marketing

How social media can accelerate your lead generation

Posted by Abby Mitchinson

It’s easy to get overwhelmed by all the social media management options out there – Facebook,...

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Topics: Automation, Social Media

Cold Calling Is Dead: So what’s next for lead generation?

Posted by Abby Mitchinson

Not that long ago, we published an article on the Hubspot Sales blog (you can read it here) and...

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Topics: Automation, Inbound Marketing

Tips on Navigating the B2B Social Media Minefield

Posted by Abby Mitchinson

Marketers tend to think of social media as a way to reach a vast world of consumers out there – and...

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Topics: Social Media

PPC and five reasons your business needs it

Posted by Abby Mitchinson

PPC stands for pay-per-click, a model of Internet advertising where you pay a fee each time someone...

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Topics: PPC

Website Usability Testing - Why do it?

Posted by Abby Mitchinson

In the age of information a website for your business is the essential tool to help your customers...

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Topics: Website Design