Abby Mitchinson

Abby Mitchinson

Recent Posts

What are keywords & how do they impact your inbound marketing?

Posted by Abby Mitchinson

Launching a successful inbound marketing strategy involves a lot of planning. From content to...

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Topics: Keywords, Inbound Marketing

5 quick ways to identify your buyer personas

Posted by Abby Mitchinson

Buyer personas have never been so important for businesses. No matter what you sell, buyer personas...

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Topics: Content Marketing, Inbound Marketing, How To?

Is traditional marketing broken?

Posted by Abby Mitchinson

Although digital marketing’s popularity has soared within recent years, many marketers today are...

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Topics: Inbound Marketing, Digital Marketing

What is Inbound Marketing?

Posted by Abby Mitchinson

Inbound marketing is the future of digital marketing and can be defined as ‘ A marketing...

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Topics: Inbound Marketing, How To?

Five steps to nailing your buyer persona & creating better content

Posted by Abby Mitchinson

Content marketing is only worth the effort when you create content that provides genuine value to...

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Topics: Content Marketing

Five questions to ask a content marketing agency before you hire them!

Posted by Abby Mitchinson

The explosion of content marketing within recent years has made many businesses sit up and pay...

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Topics: Content Marketing

7-step guide to creating a bespoke website design that generates leads

Posted by Abby Mitchinson

What’s the point in having a beautiful bespoke website design that is not optimised correctly?...

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Topics: Website Design

How much should marketing costs be for my startup?

Posted by Abby Mitchinson

Starting a business is a lot like getting on a rollercoaster – but the seats are greased and you’re...

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Topics: Digital Marketing

Content writing for conversion – top tips!

Posted by Abby Mitchinson

We all know that content is king – it’s not exactly a new concept within the world of digital...

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Topics: Content Marketing

5 reasons you need to include social media within your marketing costs

Posted by Abby Mitchinson

The power of technological advancements within recent years has had a phenomenal impact on digital...

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Topics: Social Media