Abby Mitchinson

Abby Mitchinson

Recent Posts

5 strategic SEO content writing tips

Posted by Abby Mitchinson

In the olden days, businesses would get their content to rank in the search engines by stuffing it...

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Topics: Content Marketing, SEO

Five simple content writing strategies for better blogging

Posted by Abby Mitchinson

Publishing a regular blog is one of the best ways to build out your website with fresh content...

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Topics: Content Marketing

What is content mapping & how to use it in inbound marketing?

Posted by Abby Mitchinson

A successful inbound marketing strategy relies on the regular production of educational, engaging,...

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Topics: Content Marketing, Inbound Marketing, How To?

Why content mapping is essential for inbound marketing best practices

Posted by Abby Mitchinson

Content creation and the importance it plays in a B2B content marketing strategy is profound. But...

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Topics: Content Marketing

Domain Authority: what it is and why it matters for your SEO

Posted by Abby Mitchinson

Domain Authority, or DA, is a metric that was created by Moz, one of the leading SEO solutions...

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Topics: SEO, How To?

Why a strong keyword strategy is essential to your inbound marketing

Posted by Abby Mitchinson

SEO has been around since the first search engines were launched over two decades ago and keywords...

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Topics: Keywords, Inbound Marketing

What are keywords & how do they impact your inbound marketing?

Posted by Abby Mitchinson

Launching a successful inbound marketing strategy involves a lot of planning. From content to...

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Topics: Keywords, Inbound Marketing

5 quick ways to identify your buyer personas

Posted by Abby Mitchinson

Buyer personas have never been so important for businesses. No matter what you sell, buyer personas...

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Topics: Content Marketing, Inbound Marketing, How To?

Is traditional marketing broken?

Posted by Abby Mitchinson

Although digital marketing’s popularity has soared within recent years, many marketers today are...

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Topics: Inbound Marketing, Digital Marketing

What is Inbound Marketing?

Posted by Abby Mitchinson

Inbound marketing is the future of digital marketing and can be defined as ‘ A marketing...

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Topics: Inbound Marketing, How To?