Abby Mitchinson

Abby Mitchinson

Recent Posts

Why content mapping is essential for inbound marketing best practices

Posted by Abby Mitchinson

Content creation and the importance it plays in a B2B content marketing strategy is profound. But...

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Topics: Content Marketing

Domain Authority: what it is and why it matters for your SEO

Posted by Abby Mitchinson

Domain Authority, or DA, is a metric that was created by Moz, one of the leading SEO solutions...

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Topics: SEO, How To?

Why a strong keyword strategy is essential to your inbound marketing

Posted by Abby Mitchinson

SEO has been around since the first search engines were launched over two decades ago and keywords...

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Topics: Keywords, Inbound Marketing

What are keywords & how do they impact your inbound marketing?

Posted by Abby Mitchinson

Launching a successful inbound marketing strategy involves a lot of planning. From content to...

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Topics: Keywords, Inbound Marketing

5 quick ways to identify your buyer personas

Posted by Abby Mitchinson

Buyer personas have never been so important for businesses. No matter what you sell, buyer personas...

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Topics: Content Marketing, Inbound Marketing, How To?

Is traditional marketing broken?

Posted by Abby Mitchinson

Although digital marketing’s popularity has soared within recent years, many marketers today are...

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Topics: Inbound Marketing, Digital Marketing

What is Inbound Marketing?

Posted by Abby Mitchinson

Inbound marketing is the future of digital marketing and can be defined as ‘ A marketing...

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Topics: Inbound Marketing, How To?

Five steps to nailing your buyer persona & creating better content

Posted by Abby Mitchinson

Content marketing is only worth the effort when you create content that provides genuine value to...

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Topics: Content Marketing

Five questions to ask a content marketing agency before you hire them!

Posted by Abby Mitchinson

The explosion of content marketing within recent years has made many businesses sit up and pay...

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Topics: Content Marketing

7-step guide to creating a bespoke website design that generates leads

Posted by Abby Mitchinson

What’s the point in having a beautiful bespoke website design that is not optimised correctly?...

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Topics: Website Design