When AI Can Think for 30 Hours Straight: What Does it Mean for the Future of Digital Marketing

Posted by Richard Stephens

When Anthropic announced that Claude Sonnet 4.5 could think and operate autonomously for over 30...

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Topics: Digital Marketing, AI

Why Your Google Impressions Have Dropped - And Why It’s Not Bad News

Posted by Daniel May

If you’ve opened Google Search Console (GSC) recently and noticed a sudden drop in impressions...

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Topics: SEO, AI

Is ChatGPT Traffic Worth More Than Organic Search?

Posted by Abby Mitchinson

Introduction As a marketing manager, you’re already spinning plenty of plates across organic...

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Topics: AI, B2B

AI SEO 2025: How B2B Brands Win Visibility in Google's AI Mode & LLMs

Posted by Richard Stephens

Meet Sarah, a B2B operations director at a midsized manufacturing firm. She’s been tasked with...

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Topics: AI

AI SEO Optimisation: How Search Engines Actually Evaluate Your Content

Posted by Dom Moriarty

E-E-A-T, quality signals, and why originality matters more than ever. With the rollout of Google’s...

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Topics: AI

Google Search AI Mode Launches in UK: What to Expect

Posted by Daniel May

Update: As of 4 August 2025, Google has officially rolled out its new Search AI Mode across the UK...

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Topics: AI

Why Brand Mentions Are the New Currency in AI-Driven SEO

Posted by Richard Stephens

As search engines evolve beyond keyword-driven content to AI-powered conversational responses,...

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Topics: SEO, AI

What Does Google’s AI Mode Mean for the Future of Search with AI?

Posted by Daniel May

On 20 May 2025, Google once again changed the search game. But what does this mean for you and your...

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Topics: AI

Losing Your Search Traffic to AI? Here's How to Bounce Back with Smart SEO Strategies

Posted by Abby Mitchinson

The addition of AI to search engine algorithms has changed the game for digital marketing. All...

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Topics: AI

The Future of PPC Advertising in an AI-Driven World

Posted by Richard Stephens

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Topics: PPC, AI