AI search is changing how B2B buyers discover and evaluate software. But how do AI platforms decide which brands to mention and which websites to reference?
To explore this, Angelfish Marketing analysed 1,052,053 AI citations across six established B2B SaaS brands, including HubSpot, Asana and Pipedrive.
Our research uncovered an interesting distinction between brand visibility and website citations. While the brands appeared in 92–99% of relevant AI-generated answers, their own websites were cited in just 13–32% of those responses.
So, where is AI getting its information?
The study explores the wider ecosystem of sources influencing AI-generated answers, from competitor websites and online communities to industry publications and review platforms.
It also identifies 42 recurring citation sources across the six brands, providing useful insights into where B2B marketers might focus their attention.
Rather than revisiting all the findings here, we've brought together the complete research, data and practical implications in one report.
Read our full study: Inside 1 Million AI Citations to explore the findings and what they mean for your marketing strategy.
