Abby Mitchinson

Abby Mitchinson

Recent Posts

How to Prove SEO ROI to the Board: A Marketing Manager’s Guide

Posted by Abby Mitchinson

If you’ve ever sat in a board meeting and been asked, “So, what’s SEO actually delivering for us?”,...

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Is ChatGPT Traffic Worth More Than Organic Search?

Posted by Abby Mitchinson

Introduction As a marketing manager, you’re already spinning plenty of plates across organic...

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Topics: AI, B2B

How Long Until Your B2B SEO Kicks In? Realistic Timelines Explained

Posted by Abby Mitchinson

If you’ve just invested in SEO and are wondering why your inbox isn’t blowing up with leads yet,...

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Topics: B2B

Get Your Marketing Ready for AI Mode UK: The Autumn 2025 Shift Search Marketers Can’t Ignore

Posted by Abby Mitchinson

Why You Need to Get Your Marketing Ready for AI Mode Now – Not Later When AI Overviews launched,...

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AI Search Traffic: Beyond the Blue Links and A New Buyer Journey

Posted by Abby Mitchinson

Why AI Search Traffic Is Reshaping the Funnel, Not Just The SERP The blue links still exist—but...

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From Crawl to Conversion: Technical SEO Tactics for B2B Success

Posted by Abby Mitchinson

When we talk about SEO, it’s easy to get caught up in keywords, backlinks, and content strategy and...

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Topics: SEO

Losing Your Search Traffic to AI? Here's How to Bounce Back with Smart SEO Strategies

Posted by Abby Mitchinson

The addition of AI to search engine algorithms has changed the game for digital marketing. All...

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Topics: AI

Better, Faster, Stronger: How AI is Revolutionising SEO

Posted by Abby Mitchinson

Search engine optimisation (SEO) has always been a cornerstone of digital marketing, but as...

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Topics: AI

Why Fully Managed SEO Services are Always Worth It

Posted by Abby Mitchinson

In today’s digital-first world, where search engines dictate visibility and relevance, businesses...

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Topics: SEO

Beyond Google: SEO Strategies for Bing, Yahoo, & Emerging Search Engines

Posted by Abby Mitchinson

Most businesses focus their SEO efforts on Google, given its dominance in the search engine market....

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Topics: SEO