B2B SaaS SEO Success: Growing Visibility by an Unbelievable 847%

Discover how our supercharged SEO strategy led to an 847% growth in visibility and a 118% increase in organic leads

Background 

Atamis is a leading provider of procurement and contract management software, trusted by public sector organisations across the UK. Their SaaS platform helps streamline supplier relationship management (SRM), improve compliance, and drive procurement efficiency. 

The Problem 

Like many B2B SaaS companies operating in complex, regulated markets, Atamis faced a familiar challenge: their digital visibility didn’t reflect the strength of their product or reputation. While their solution was well-regarded by existing clients, they weren’t being discovered by new prospects — particularly in the private sector, where they were keen to expand their footprint. 

Atamis’s journey began with a strong foundation: a respected product, a loyal client base, and a clear value proposition. But their website wasn’t working as hard as they needed it to in order to attract new business.

Technical issues were limiting indexation, content wasn’t aligned with how buyers searched, and they weren’t appearing in key SERP features like featured snippets or AI overviews. 

...And that’s where we stepped in with a holistic SEO strategy designed to fix the foundations, build authority, and drive commercial results. 

The Solution 

Recognising the opportunity to scale their reach, Atamis partnered with Angelfish Marketing to amplify their visibility, capture high-intent search demand, and position themselves as a go-to authority in the e-procurement space. 

They approached Angelfish with a clear ambition: to transform their digital presence and unlock growth across both public and private sector audiences. Their goals included: 

• Radically improving organic visibility across high-intent, non-branded procurement keywords 

• Driving qualified traffic to key landing pages 

• Securing featured snippets and AI overview placements 

• Establishing thought leadership in e-procurement and SRM 

• Generating measurable commercial outcomes from organic search 
• Enhancing visibility within the private sector to support business development 

How We Did It  

Our campaign was built around five core pillars of SEO success: 

Technical SEO 

We took on Atamis’ technical SEO challenges, resolving crawl issues and improving site speed. Not only that, but we also enhanced mobile performance and fixed indexation problems to ensure full visibility of the Atamis website. 

Content Strategy 

Our clever content strategy was an essential part of this campaign. We created and optimised landing pages targeting commercial-intent keywords, built long-form content to capture mid-funnel and bottom-of-funnel queries, and aligned messaging with procurement personas across public and private sectors to ensure our content added value and delivered real results. 

Link Building 

Our robust link building strategy was carefully designed to boost authority and improve rankings. By securing high-quality backlinks from relevant domains, we were able to strengthen Atamis’ domain authority and trust signals,  

Keyword Expansion 

In order to deliver the results Atamis deserved, we identified critical high-intent commercial keywords designed to generate leads, whilst also targeting long-tail procurement terms. This in-depth research meant we were able to successfully capture demand across the full buyer journey. 

SERP Domination 

We knew SERP domination was essential for this campaign to succeed, so we got to work structuring content to win featured snippets and AI overview placement and also implemented schema markup and answer box formatting. 

The Results 

We don’t mean to brag, but we really think the results speak for themselves, with our campaign delivering a transformational uplift in organic performance:

The Results in More Detail 

This campaign didn’t just enhance Atamis’ digital footprint – it redefined it. 

• Visibility grew by over 847%
• Average keyword position improved by 87%. 

In fact, Atamis now ranks number one for 63 keywords, dominates AI overview placements with 53 wins, and has generated 109 organic leads — a whopping 118% increase. 

The SEO channel has become a powerful driver of inbound interest, helping Atamis reach new audiences in both the public and private sectors. It’s a B2B SaaS SEO masterclass — delivering measurable ROI, long-term brand authority, and a scalable foundation for future growth. 

Want to Take Your SEO From Invisible to Unmissable? 

Don’t let your competitors occupy your space. If you want to get ahead of the competition and stand out in today's competitive marketplace, we're here to help.  

So, if you’re ready to cut through the noise and want an SEO strategy that demands attention, contact us today to find out more about how we can take your SEO from invisible to unmissable.