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Angelfish Marketing Blog

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10 key stages of redesigning your website

Posted by Abby Pearson on 5/16/17 11:09 AM

Getting your website redesigned is not a decision you'll want to take lightly. It's big – and sometimes costly but more often than not it's absolutely the right decision.

For example, your current website might be showing its age, or it might be attracting traffic but failing to convert visitors into customers. It might even still be using Flash!

If you decide to go ahead with your new bespoke website design, it's no small task. You'll have many factors to consider, so where do you start?

Here are 10 steps covering the most important areas of the redesign process.

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Topics: Web Design

5 sure-fire signs your website’s ready for a redesign

Posted by Abby Pearson on 5/3/17 8:41 AM

As inbound marketing experts, we see a lot of websites. Some of them are great, but many of them could be improved to adhere to the inbound marketing methodology.

Your website plays a crucial role in the success of your business. It's often the first encounter that people have with your brand, and a slow, clunky website with poor navigation and a negative user experience is hardly going to give a good impression of your business.

As well as being your shop window, your website is your lead generation and conversion machine – without it, you’d be lost and it is a vital piece of your businesses marketing puzzle.

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Topics: Web Design

What your bespoke website design can learn from ugly sites

Posted by Abby Pearson on 12/8/16 9:06 AM

You’ve spent thousands, if not tens of thousands of pounds on your beautiful bespoke website design – so you’re sat wondering why the hell it’s still not converting?

It seems as if you’re spending a large proportion of your precious time keeping a close eye on your competition and what they seem to be doing which is normal of course. However, their websites seem old, out-dated and boring in comparison to your snazzy new website. Despite their sites looking horrendous there are some extremely high converting ugly website designs knocking about the Internet. So what exactly is the secret to their conversion success?

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Topics: Web Design

Do I really need a bespoke website design?

Posted by Abby Pearson on 11/11/16 10:40 AM

So you’ve finally made the decision to sort yourself out with a new website but now the moment has come you’re a little confused – do I choose a template design? Do I go for a bespoke website design? How much should I spend? Can I cut corners? These are all probably questions you’ve thought of over the last few days.

Your website is essential to your brand identity and these days your new business generation; you need to get it just right. When considering a website design you have two main options that are available: template or bespoke. But what does this mean? Which one is the best fit for me?

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Topics: Web Design

7-step guide to creating a bespoke website design that generates leads

Posted by Abby Pearson on 10/27/16 2:59 PM

What’s the point in having a beautiful bespoke website design that is not optimised correctly? You’re losing all your potential leads that your website has worked so hard to attract. Follow these simple tips to optimise your bespoke website design to its max:

1) Unleash your Speedy Gonzalez/inner Usain Bolt 

Page speed and page size play an important part in aiding the conversion of your bespoke website design. If a page speed is too slow then visitors will be quick to abandon your website according to a study conducted by Akamai. This could be disastrous if your website specialises in e-commerce. This will not only lose you sales but also conversions and potential re-conversions too. Customer’s who have abandoned your site previously are not likely to return due to their poor online experience with your brand.

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Topics: Web Design

10 mistakes to avoid when creating your B2B logo design

Posted by Abby Pearson on 4/25/16 4:13 PM

Your logo lies at the heart of your business’ branding. It’s one of the most important tools you have to set the tone and create an impression about who you are and what you stand for. Get your B2B logo design right and it allows great branded material and design work to follow.

Start with a bad logo and your designers will struggle. 

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Topics: Web Design

Website Usability Testing - Why do it?

Posted by Abby Pearson on 4/25/16 4:13 PM

In the age of information a website for your business is the essential tool to help your customers and prospects understand your products or services and exactly what you can offer them to meet their needs. Those looking for a product or service turn to the web to find suggestions and learn what others have experienced.

It isn't enough, however, to stick a website up and hope you will get clients and customers flocking to your door. One of the most important aspects of a website is its usability. In general, this indicates how easy it is for someone to get the information they are looking for and it's critical that your customer's journey is a smooth and effective process. Conducting regular usability testing is great way to ensure your brand's website stays up to scratch. 

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Topics: Web Design

10 tips to improve your bespoke website design skills fast!

Posted by Abby Pearson on 4/25/16 4:11 PM

Building a bespoke website design can be a difficult proposition. You’ve got to juggle the expectations of everyone involved, such as sales and marketing as well as considering the customer’s user experience. With so many moving wheels, it’s easy to get stuck, and wind up lost in the process. Fortunately, we are here to help you keep control and build the website that your organisation deserves with these 10 top tips:

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Topics: Web Design

Will your Parallax Web Design ruin your SEO efforts?

Posted by Abby Pearson on 4/25/16 4:10 PM

There are a lot of things you have to implement when creating a company website. This includes the visual layout, which is essential in attracting and engaging clients and visitors. With the new digital age in effect, you truly have one chance to make a first and lasting impression.

Looks not only matter, they are crucial in establishing brand validity and targeting mass or niche audiences. In order to secure a professional website that is competitively viable, you may want to consider parallax web design. Parallax web designs are features that enable parallax scrolling.

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Topics: Web Design

How to nail your next bespoke website design project

Posted by Abby Pearson on 4/25/16 4:09 PM

There was a time when companies would go decades without re-thinking their brand or storefront design. But the world of the web moves much, much faster, so for many businesses, it has become common to do website redesigns every 1-2 years. There are a number of good reasons for these redesigns, including changes in aesthetic preferences, technological developments, and company/brand evolution.

Whatever may have spurred you to want to change your bespoke website design, though, there is no denying that it is a costly and time-consuming endeavour, so you don’t want to venture into it blindly. That’s why we have this list of tips to help you nail that website redesign!

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Topics: Web Design

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