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Angelfish Marketing Blog

Welcome to our blog where you can learn more about all things Marketing.

Do I need to be an SEO expert to rank on Google?

Posted by Richard Stephens on 12/3/18 11:53 AM

So, you’ve set-up a website for your business, you’ve started writing blog posts, and you’re happy with the content you’re producing. But no-one is coming to your site. Sometimes, it can feel like you are publishing posts into thin air. So how do you start getting noticed in such a noisy world of digital marketing? Well, that’s where SEO ranking comes in...

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Topics: SEO Solutions, google ranking, SEO techniques

What the 2018 Google “medic” update means for your SEO

Posted by Richard Stephens on 10/8/18 11:20 AM

Google’s latest algorithm update rolled out on 1st August 2018 and many businesses are concerned how this may affect their search engine rankings.

The details from Google were rather scant. The search giant called the update “a broad algorithm update” and referenced an older tweet, which said: “Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year....”

Subsequent tweets from Google Search Liaison Danny Sullivan revealed this was a “global” update, which means it impacts all Google search results across all regions and languages. However, Google would not tell us what percentage of search queries were impacted by the update.

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Topics: SEO Solutions

Your ultimate SEO solutions toolkit

Posted by Abby Pearson on 7/18/18 3:31 PM

It’s pretty simple: if you want your website to be found, you have to engage in SEO. Google gets over 100 billion searches a month - so if you want your website to rank highly on search engines and ultimately end up with more visitors, you need to optimise your site so that search engines fall in love with it.

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Topics: SEO Solutions

Seven ways blogging can be a great SEO solution

Posted by Richard Stephens on 6/22/18 9:00 AM

Blogging is a fantastic way to attract more visitors to your website. With high quality, consistent and optimised content published on a regular basis on your blog, your website’s search engine optimisation (SEO) will go through the roof. SEO can be a pretty overwhelming concept to wrap your head around, but investing time in your blog is a quick (and cheap) way to direct more traffic to your website.

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Topics: SEO Solutions

The importance of SEO and how it can grow your business

Posted by Richard Stephens on 6/20/18 3:18 PM

Local SEO solutions can help build effective website optimisation, which is a crucial part of growing any business. SEMrush’s 2017 study on ranking research found that direct website visits, the time spent on a website and the number of pages visited per session on a website were the most important factors when it comes to website rankings. If you take the time to encourage these three actions as part of a successful SEO strategy, you’re going to see both improved rankings and business growth.

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Topics: SEO Solutions

Why you need to nail your keyword research for your SEO

Posted by Abby Pearson on 5/18/18 11:14 AM

Choosing the right keywords is essential for any successful SEO campaign. When businesses start looking for SEO solutions, many are so keen to start ranking as soon as possible that they forget about the need for detailed keyword research. Keywords (or keyword phrases) are what people type into the search engines to find what they are looking for – whether information, products to buy or answers to their questions.

You need to make sure they find your content after searching for these keywords, and that means your content should be based on specific keywords. Here are the main reasons correct keyword research matters.

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Topics: SEO Solutions

When will my website rank number one on Google?

Posted by Richard Stephens on 4/24/18 12:24 PM

Every business and website owner dreams of ranking in first place on Google. Why wouldn’t they? After all, Google’s number one search result gets 33% of search traffic, with 95% of traffic going to those on the first page- leaving just 5% for the remaining pages. SEO web solutions help to optimise your website so you can rank as highly as possible on those search engine results pages - but how long does it really take to rank on Google and climb up to that elusive number one spot? And how can you help to speed things along? Read on to find out…

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Topics: SEO Solutions

The evolution of SEO: what’s next for content?

Posted by Abby Pearson on 4/9/18 12:40 PM

SEO design solutions and content marketing has evolved, from changes in the way people search, to changes in the way marketers are developing content. As a result, search engines have altered their algorithms in favour of topic based content, giving way to a new kid on the SEO block - the “topic cluster” model. This new model organises content into a single “pillar” page which acts as the main hub of content and surrounding “cluster” content pages.

But what does this mean for your content marketing strategy? And how on earth does it all work anyway? Read on to find out.

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Topics: SEO Solutions

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