There are a lot of buzzwords and industry jargon in marketing. From SEO to metadata, PPC to CPC, there’s a lot to get your head around when it comes to effective digital marketing. However, as a recruitment agency, you can’t not have a strategy in place; as we’re sure you’re well aware, the recruitment sector is getting more and more competitive. So, to help you make the most of your marketing spend, we’ve highlighted how to get the best return on investment (ROI). We’re seeing amazing results from our digital marketing for recruitment agencies, so read on to ensure you’re doing everything you can to get the most from your marketing spend.
Topics: recruitment agency
Whether you talk to an SEO expert, a business owner, or a marketing specialist, you will always hear different theories about the signals Google uses to assess the authority of your website and assign your ranking. To say Google’s algorithm is a minefield is a pretty big understatement and, believe it or not, even the Google engineers themselves find it somewhat of a mystery. This is because machine-learning algorithms, such as Google’s, are opaque - even the programmers of the AI can’t see them.
Traditional, outbound marketing methods such as cold calling just aren’t as effective in gaining the leads you need to stay ahead of your competitors anymore. As a recruitment agency, you need to ensure that your digital marketing skills are of the highest quality, especially in today’s ever-competitive market.
Sometimes, it’s really difficult to know where to start, and the workload ahead of you can seem overwhelming. So, whether your recruitment agency is just getting started with digital marketing or you want to optimise your current strategy, this guide will help you set up and implement a successful digital marketing strategy for your recruitment agency, step by step.