Lead nurturing emails are the perfect way to keep in touch with your prospects after they have converted. You can then move them further down the sales funnel, building relationships, boosting trust and generating sales along the way.
Nothing is more depressing than putting time and effort into creating amazing lead nurturing emails … only to get disappointingly low open rates.What’s going on? You’re doing everything right, your emails are interesting and certainly worth reading, yet still, the proof just isn’t in the pudding.
There are a number of steps you can take to boost your open rates, including some simple tricks which only take a few seconds to implement but which ultimately make a huge improvement to those open rates.
Topics: lead nurturing