Angelfish Marketing Blog

Welcome to our blog where you can learn more about all things Marketing.

Want more candidate applications? A lead generation guide for recruiters

Posted by Richard Stephens on 8/13/19 10:37 AM

With everyone turning digital, traditional outbound marketing methods aren’t as reliable anymore. No one wants to be pestered with cold calls and direct advertising just isn’t as effective – in fact, according to research, 30% of all internet users now use ad blockers on their internet browsers to stop the constant flow of ads flashing up on screens. As a result, the marketing funnel has shifted due to changing buyer needs. Before this change, marketers used a ‘funnel model’, which looked a bit like this: 

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Topics: Lead Generation, Recruitment

Is your website inbound marketing ready?

Posted by Abby Pearson on 2/6/18 1:22 PM

Inbound marketing is a fantastic way to generate new leads and sales. Whether you set up your strategy yourself or use inbound marketing service packages, it’s an effective way to direct a regular stream of targeted traffic to your site that you can convert into new leads without spending time on unreliable cold outreach.

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Topics: Lead Generation

How much should marketing costs be for my startup?

Posted by Abby Pearson on 10/21/16 4:18 PM

Starting a business is a lot like getting on a rollercoaster – but the seats are greased and you’re not strapped in, and it’s teetering on the edge of a cliff over an ocean of fire. One of the main reasons it’s such a stressful experience is the lack of certainty that startup co-founders have when making key business decisions. Have we conducted enough market research? How long until we show a profit? Do people even want VR headsets for their pets?

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Topics: Lead Generation

Cold Calling Is Dead: So what’s next for lead generation?

Posted by Richard Stephens on 7/27/16 3:51 PM

Not that long ago, we published an article on the Hubspot Sales blog (you can read it here) and thought we would provide our readers with a short summary on that blog…

Cold calling used to be one of the most effective ways businesses could sell and market products to their potential customers. However, technological advancements over the past decade have changed the way in which we communicate with our leads. We no longer need to smash out cold calls to potential customers –hurrah!

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Topics: Lead Generation

PPC and 5 reasons your business needs it

Posted by Abby Pearson on 5/10/16 11:27 AM

PPC stands for pay-per-click, a model of Internet advertising where you pay a fee each time someone clicks on your ad. It’s a way of buying visits to your site, instead of earning them organically. Search engine advertising is one of the most popular forms of PPC. Here you pay a fee to get your ad at the top or at the side of Google’s search results.

Hanapin’s State of PPC 2016 report  found that 78% of industry leaders ‘felt really good’ about their pay-per-click success in 2015. So much so that almost half will be increasing their budgets for it this year. The actual figure may be way higher. According to Hanapin’s report, while only 10% of advertisers planned to increase their PPC budgets in 2015 – over 70% did.

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Topics: Lead Generation

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