We’ve been fortunate enough to have access to some of the best digital marketing agencies in the world, through time spent in our previous life on the client side and now on agency side via training programmes, mentorships and partnerships. During this time we noticed some common themes throughout their marketing techniques. Imagine how your business might benefit from the best! Here’s what we’ve learnt- packaged in a blog just for you...
We get asked this question a lot when we’re talking with our clients and new prospects. Often, businesses are either new and considering how to get the most bang for their buck to get their business firing on all cylinders or they’re established and want control but are concerned about escalating marketing costs.
It’s a tough one for any business owner or marketing team. What do I keep in and what goes out the door.
According to a recent Corporate Executive Board study, 87% of the terms inbound marketing and sales use to describe each other are negative. But having spent fifteen years myself in both sales AND marketing, I have to say I’ve never really understood the divide between the two. I’m a hybrid lover of both – and after all, aren’t both their goals the same in the end? For both departments, it ultimately boils down to how to convert new prospects into loyal, long-term clients.