When you wake up in the morning, what’s the first thing you do? Perhaps you’re an early riser, taking the dog out for a walk as the sun climbs over the rooftops. Or maybe you stay in bed as long as possible, hitting the snooze button until you absolutely have to get up. No matter your morning routine, it’s absolutely possible to be successful in your role as a marketing manager.
Content marketing is fast becoming one of the most valuable ways to gain loyal customers. Why? Because people want to be offered relevant, useful information to help them along their buyer’s journey. Less and less do customers want to be blatantly sold to, meaning ‘pushy’ advertising is losing its power. Google wants to see great content produced by genuinely helpful writers. In turn, it pushes these websites further up the search engine results page (SERP), which makes them more discoverable for customers. In this blog post, we outline what the benefits of content marketing are, and how they can affect your business, and discuss whether this method is taking over more traditional PR techniques.