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Angelfish Marketing Blog

Welcome to our blog where you can learn more about all things Marketing.

7 essential elements of an inbound marketing strategy

Posted by Richard Stephens on 10/1/18 3:49 PM

Inbound marketing uses a subtler set of strategies compared to traditional outbound marketing techniques. It’s also a necessity for businesses that want to build a successful brand and stand apart from the competition.

Inbound marketing draws your customers to your products and services through the creation of content and campaigns that delight your target audience and transform them into brand advocates. For example, social media campaigns, SEO (Search Engine Optimisation) and content marketing are all core strategies under the inbound marketing umbrella.

Outbound marketing, on the other hand, tends to use more direct tools such as direct mail, telemarketing and events. However, research reveals one-third of marketers think outbound marketing tactics such as paid advertising are a waste of time and resources.

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Topics: Inbound

Insourced or outsourced marketing: what's right for me?

Posted by Richard Stephens on 9/18/18 10:09 AM

We get asked this question a lot when we’re talking with clients and new prospects. Businesses are either new and considering how to get the most bang for their buck or they’re established and want control but are concerned about escalating marketing costs. Either way, choosing between insourced and outsourced marketing is a tough decision for any business owner or marketing team.

What should you keep in and what goes out the door? It’s a hard question to answer. We’ll confess we’re slightly biased on this one, but the reality is as with most things there isn’t a one-size-fits-all model. To decide what’s right for you, you need to consider what your internal skill set is like as well as other factors such as culture before making any big decisions.

If you have a business full of individuals with a very specific industry skill but with no marketing or sales experience, then outsourcing could make the most sense. However, if you or other people in your company have strong sales experience or a leaning towards digital marketing services, then you might consider getting them involved with your new marketing division.

And by the way, not having a marketing provision isn’t an option anymore!

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Topics: Inbound

Four ways inbound marketing will grow your business

Posted by Richard Stephens on 6/18/18 1:49 PM

The way people buy is changing. For example, did you know that 60% of purchase decisions are now made before customers even talk to a sales rep? As a result, traditional marketing methods are on the decline. In fact, just 16% of marketers say that outbound provides them with the high quality leads they need - which means inbound is becoming more popular and is now being described as the future of marketing. So if you want to think smarter and grow faster, it’s time to get onboard with an inbound marketing agency.

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Topics: inboundmarketing, Inbound

Why your business needs an inbound marketing gameplan...

Posted by Tom Rowland-Hill on 3/15/18 10:28 AM

The way people are buying has changed - in fact, in today’s digital world 60% of purchase decisions are made before customers even have a conversation with a sales rep. As a result, traditional ‘safe’ marketing strategies are on the way out, with just 16% of marketers saying that outbound provides them with the highest quality leads for sales - which means the use of inbound marketing technology is on the rise.

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Topics: Inbound

20 stats to convince your boss to invest in inbound marketing services

Posted by Richard Stephens on 3/7/18 2:08 PM

If you haven’t already, now is the time that every business should embrace inbound marketing. The benefits speak for themselves, with inbound marketing services pricing provides measurable results and generating more qualified leads than traditional methods at a much lower cost - and that’s just for starters! However, if you’re having trouble convincing your outbound loving boss that inbound is the way forward, these 20 impressive inbound marketing statistics could finally get them to listen.

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Topics: Inbound

Think you’re cut-out for inbound marketing? Read our blog first!

Posted by Richard Stephens on 2/15/18 12:19 PM
Outbound is outdated – but you already knew that.

These days, it’s all about inbound marketing. That means attracting customers to come to you by providing them with relevant, helpful, information-rich content that builds your trust and authority.

So when potential customers come across your content in blogs, search engines and social media, they find value in the information you provide, leading them back to your site where you convert them into leads.

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Topics: Inbound

What is a buyer persona?

Posted by Abby Pearson on 6/2/17 4:21 PM

Buyer personas are an important consideration when it comes to your inbound marketing strategy.

These are becoming increasingly popular – and necessary – for marketers. Creating your own buyer persona can improve your marketing by helping you to refine your content and get your message heard above the noise, giving you a competitive advantage. This helps you to reach out to the right people with the right message to garner a better response.

But what exactly is a buyer persona? Here's what you need to know.

The basics of buyer personas

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Topics: Inbound

Is traditional marketing broken?

Posted by Abby Pearson on 4/20/17 4:13 PM

Although digital marketing’s popularity has soared within recent years, many marketers today are still using traditional marketing methods to generate leads for their businesses.

But which one is best for you? Inbound marketing or traditional marketing methods?

Here’s how they both stack up...

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Topics: Inbound

What is Inbound Marketing?

Posted by Abby Pearson on 4/12/17 11:54 AM

Inbound marketing is the future of digital marketing and can be defined as ‘ A marketing methodology focused on attracting customers through content and interactions that are relevant and helpful - not intrusive like traditional marketing techniques.’ (Hubspot). 

Sales and marketing have changed and inbound marketing now is now the bridge between the two. With 60% of purchase decisions being made before having a conversation with a sales rep, it’s even more important than ever that these two forces work together.

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Topics: Inbound

5 secrets of an inbound marketing expert

Posted by Abby Pearson on 1/3/17 11:32 AM

Cold calling to gain leads and generate revenue is a thing of the past. People do not want to be pummelled over the head with unsolicited and scripted sales pitches. No, today’s consumer is brand-savvy and does research. He or she must feel connected to whichever company is offering the product or service required. Consumers must want to hear you, but they will also want to be heard by you. To achieve that rapport, you need to start thinking like inbound marketing service providers. The following tips will help...

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Topics: Inbound

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