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Angelfish Marketing Blog

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Content writing for conversion – top tips!

Posted by Abby Pearson on 10/14/16 5:01 PM

We all know that content is king – it’s not exactly a new concept within the world of digital marketing. However, these days content writing is more relevant and important than it ever has been before. Take some of the best digital agencies in the world for instance; they’re all pushing their content writing services to the forefront of their marketing strategies as it’s a great method to increase conversion rates – Red Bull are a great example of this. If you want to follow suit and create conversion orientated content then follow our top tips:

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Topics: Content Marketing Strategy

How to create scannable content marketing that converts

Posted by Abby Pearson on 9/6/16 12:13 PM

The digital age has fundamentally changed how people consume media. Given the sheer information overload we’re regularly exposed to, we simply cannot afford to give equal time and attention to the various blogs, articles, infographics and listicles that pepper our time online.

People are a lot more likely to simply scan online articles for key information quickly and then promptly move on. According to a study by the Nielsen Norman Group (How Users Read on the Web) this number is as high as 79% of online users. This is only exacerbated by how websites are often presented – with banner ads, calls to action, and video links all competing for your reader’s attention. (Not to mention their usual clickbait and social media urges.)

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Topics: Content Marketing Strategy

5 ultimate content marketing fails to avoid

Posted by Abby Pearson on 9/6/16 11:12 AM

Many businesses underestimate the importance of blogging – not only does it increase traffic to your website, but it’s also a way of generating leads, establishing authority, and improving your SEO. Since content marketing attracts traffic to your website, you have the opportunity to convert that traffic into leads. It seems pretty simple, but you’ll be surprised by how many businesses are getting it wrong. To make sure you’re getting the most out of your B2B content marketing strategy here are five mistakes to avoid:

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Topics: Content Marketing Strategy

Make blogging work for your B2B content marketing strategy!

Posted by Abby Pearson on 4/25/16 4:11 PM

Have you been slaving away in front of a white screen, trying to create a masterpiece, the like of which the blogosphere have never seen before, only to discover it isn’t converting? Well, it seems you are suffering from a lack of blogging direction. 

Don’t panic, the following steps will help you diagnose and cure your blogging woes and ensure successful content marketing.

Step 1. Know your audience

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Topics: Content Marketing Strategy

Write a killer call to action for your B2B content marketing strategy

Posted by Abby Pearson on 4/25/16 4:08 PM

You may have the most amazing, beautifully designed website in the world, and you may be offering the greatest product that ever existed, but if you don’t know how to write an effective call to action, it could all be for nothing. The call to action is what converts visitors into customers, so it is a critical part of your B2B content marketing strategythat you must get right.

Now there are numerous methods for creating a good call to action. What works best for you will likely vary depending upon the nature of your audience and what you are offering. But here are some basic tips for writing that killer call to action. 

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Topics: Content Marketing Strategy

Do I really need a B2B content marketing strategy?

Posted by Abby Pearson on 4/25/16 4:07 PM

In a world where content is king, it has become very important to have a strong B2B content marketing strategy. Having a clear plan for how to handle your content keeps your team focused in an area where it can be very easy to get distracted and off-message. It’s all well and good to know about the importance of content, but if you don’t have a well-considered strategy in place, chances are you will never capitalize on that knowledge.

In fact, not only should you have a content strategy, but you should also be certain to document and disseminate that strategy to help keep everyone on track. Just “winging it” with an unofficial verbal strategy is rarely as effective as putting it down in written form in a document that your team can frequently reference.

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Topics: Content Marketing Strategy

8 key content marketing metrics you should already be tracking

Posted by Richard Stephens on 4/25/16 4:06 PM

Measuring how people are interacting with your content marketing is as important as creating it in the first place. That’s because by measuring what’s working and what isn’t, you’ll be able to identify issues and opportunities, both of which will help you improve your B2B content marketing strategy and achieve results.

The fantastic thing about digital content is that you can measure how it’s consumed and shared – and how your audience is engaging with it.

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Topics: Content Marketing Strategy

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