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Angelfish Marketing Blog

Welcome to our blog where you can learn more about all things Marketing.

Five crucial elements of any successful digital marketing plan

Posted by Abby Pearson on 5/16/18 2:27 PM

Many businesses want to start taking advantage of the benefits of digital marketing, but it’s often hard to know where to start. 

Digital marketing is crucial for businesses of all sizes, from small startups to giant multinationals. 61% of marketers are now saying that growing their organic presence in the search engines is a high priority. Despite that, 49% of organisations don’t have a digital marketing plan that is clearly defined, and just 58% of marketers claim that they achieve their marketing goals often.

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Topics: Digital Marketing, Content Marketing Strategy

12 fatal SEO mistakes and how to avoid them

Posted by Abby Pearson on 12/5/17 10:01 AM

You don’t need us to tell you that SEO is an incredibly important part of your marketing strategy. When it’s done properly, the results can be fantastic and can ensure that your business is always at the top of the page for your key search terms, that you remain competitive and that your SEO solutions deliver return on investment. However, successful SEO isn’t a one-off job – in order to drive real results it needs constant attention and work, which is where so many businesses are getting it wrong. Here we take a look at the 12 most common mistakes we see and how you can avoid them…

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Topics: Content Marketing Strategy, SEO

What is content mapping & how to use it in inbound marketing?

Posted by Abby Pearson on 8/17/17 10:16 AM

A successful inbound marketing strategy relies on the regular production of educational, engaging, informative and share-worthy content.

But when it comes to producing effective content, you need to focus on what comes before the actual content writing.

The secret to creating engaging content for your B2B content marketing strategy starts long before you put pen to paper. To get the results you are looking for, you need to successfully map your content. Content mapping is the process of planning your content around your buyer personas, to solve their challenges and buyer problems.

Here are four stages to content mapping that will ensure you get more from your content writing.

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Topics: Content Marketing Strategy

5 steps to nailing your buyer persona & creating better content

Posted by Abby Pearson on 3/10/17 11:04 AM

Content marketing is only worth the effort when you create content that provides genuine value to the reader. If you're not doing that, you shouldn't be wasting your time. But if you want to create high-value content on a consistent basis, you really need to target the right readers. And that means you need a buyer persona.

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Topics: Content Marketing Strategy

5 easy steps to review your blogs better

Posted by Abby Pearson on 3/1/17 11:44 AM

Creating blogs is seemingly easy. After all, you come up with a topic, do the necessary field and desktop research, start writing and make sure there are no spelling mistakes. Unfortunately, it is generally not that straightforward. Your blogs need to be thoroughly reviewed before they are published. It is a time-consuming affair that is absolutely required if you want to reach your target audience, have your copy serve its purpose and be in line with your branding, tone-of-voice and content marketing strategy. Here’s how to best approach optimising your blog review process...

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Topics: Content Marketing Strategy

5 top content writing tips for beginners

Posted by Abby Pearson on 1/10/17 11:12 AM

Content is king. This isn’t just a catchphrase; it is the truth. Your content is the voice of your brand. It’s what potential customers react to, relate to and hopefully, interact with. In addition, quality content plays a crucial role when it comes to being found through search engines. If you don’t update your website, optimise your copy for SEO or use social media for leverage, you’ll never crack the first page of Google, no matter how great your product or service is. So, do you feel like giving writing a shot? Well, these content writing tips for beginners will get you started.

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Topics: Content Marketing Strategy

5 questions to ask a content marketing agency before you hire them!

Posted by Abby Pearson on 12/12/16 3:54 PM

The explosion of content marketing within recent years has made many businesses sit up and pay attention to the benefits it can provide and now everyone’s clambering to get a piece of the pie you really need to consider how your content marketing will stand out from the crowd.

Content marketing doesn’t just attract prospects to your site and increase your conversion rates, it can also delight your current customer base too – if done correctly! Although the benefits sound great, you might not have the time to sit down and create regular, optimised, kick ass content for your business. 

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Topics: Content Marketing Strategy

Content writing for conversion – top tips!

Posted by Abby Pearson on 10/14/16 5:01 PM

We all know that content is king – it’s not exactly a new concept within the world of digital marketing. However, these days content writing is more relevant and important than it ever has been before. Take some of the best digital agencies in the world for instance; they’re all pushing their content writing services to the forefront of their marketing strategies as it’s a great method to increase conversion rates – Red Bull are a great example of this. If you want to follow suit and create conversion orientated content then follow our top tips:

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Topics: Content Marketing Strategy

How to create scannable content marketing that converts

Posted by Abby Pearson on 9/6/16 12:13 PM

The digital age has fundamentally changed how people consume media. Given the sheer information overload we’re regularly exposed to, we simply cannot afford to give equal time and attention to the various blogs, articles, infographics and listicles that pepper our time online.

People are a lot more likely to simply scan online articles for key information quickly and then promptly move on. According to a study by the Nielsen Norman Group (How Users Read on the Web) this number is as high as 79% of online users. This is only exacerbated by how websites are often presented – with banner ads, calls to action, and video links all competing for your reader’s attention. (Not to mention their usual clickbait and social media urges.)

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Topics: Content Marketing Strategy

5 ultimate content marketing fails to avoid

Posted by Abby Pearson on 9/6/16 11:12 AM

Many businesses underestimate the importance of blogging – not only does it increase traffic to your website, but it’s also a way of generating leads, establishing authority, and improving your SEO. Since content marketing attracts traffic to your website, you have the opportunity to convert that traffic into leads. It seems pretty simple, but you’ll be surprised by how many businesses are getting it wrong. To make sure you’re getting the most out of your B2B content marketing strategy here are five mistakes to avoid:

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Topics: Content Marketing Strategy

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