Angelfish Marketing Blog

Welcome to our blog where you can learn more about all things Marketing.

How to find a balance between SEO and content

Posted by Richard Stephens on 7/5/19 9:41 AM

Continually writing creative content can be exhausting, especially when you’ve got a department to run. The writing process takes up so much time - from topic creation to final draft, there are a lot of steps involved in creating just one piece of content. But as a marketing manager, controlling the content your business outputs is absolutely essential - after all, you need it to pull in the right customers for the company. However, when you throw in planning and running a successful SEO marketing strategy to the mix, you’ve suddenly got a lot of pressure weighing on your shoulders and a lot to control.

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Topics: Content Marketing Strategy, SEO techniques

Top 5 content marketing mistakes and how to avoid them

Posted by Richard Stephens on 5/30/19 10:31 AM

To have a successful SEO campaign strategy, you need to be producing helpful content for your target audience. This means creating relevant and engaging articles that are optimised for search engines and targeted specifically to your buyer personas. Easier said than done, right?

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Topics: Content Marketing Strategy, "Inbound Marketing"

Why does my business need a marketing Growth Plan?

Posted by Richard Stephens on 5/2/19 8:33 AM

If you fail to plan, you plan to fail.

Put simply, the preparation of any business marketing strategy is just as important as the implementation of it; a detailed and strategic plan sets the foundation to successful marketing and, therefore, better results. So, it’s clear that your business needs an inbound marketing Growth Plan - without one, you’d struggle to see your goals and how to get there.

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Topics: Content Marketing Strategy, "Inbound Marketing"

Five crucial elements of any successful digital marketing plan

Posted by Abby Pearson on 5/16/18 2:27 PM

Many businesses want to start taking advantage of the benefits of digital marketing, but it’s often hard to know where to start. 

Digital marketing is crucial for businesses of all sizes, from small startups to giant multinationals. 61% of marketers are now saying that growing their organic presence in the search engines is a high priority. Despite that, 49% of organisations don’t have a digital marketing plan that is clearly defined, and just 58% of marketers claim that they achieve their marketing goals often.

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Topics: Content Marketing Strategy, Digital Marketing

12 fatal SEO mistakes and how to avoid them

Posted by Abby Pearson on 12/5/17 10:01 AM

You don’t need us to tell you that SEO is an incredibly important part of your marketing strategy. When it’s done properly, the results can be fantastic and can ensure that your business is always at the top of the page for your key search terms, that you remain competitive and that your SEO solutions deliver return on investment. However, successful SEO isn’t a one-off job – in order to drive real results it needs constant attention and work, which is where so many businesses are getting it wrong. Here we take a look at the 12 most common mistakes we see and how you can avoid them…

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Topics: SEO, Content Marketing Strategy

What is content mapping & how to use it in inbound marketing?

Posted by Abby Pearson on 8/17/17 10:16 AM

A successful inbound marketing strategy relies on the regular production of educational, engaging, informative and share-worthy content.

But when it comes to producing effective content, you need to focus on what comes before the actual content writing.

The secret to creating engaging content for your B2B content marketing strategy starts long before you put pen to paper. To get the results you are looking for, you need to successfully map your content. Content mapping is the process of planning your content around your buyer personas, to solve their challenges and buyer problems.

Here are four stages to content mapping that will ensure you get more from your content writing.

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Topics: Content Marketing Strategy

5 steps to nailing your buyer persona & creating better content

Posted by Abby Pearson on 3/10/17 11:04 AM

Content marketing is only worth the effort when you create content that provides genuine value to the reader. If you're not doing that, you shouldn't be wasting your time. But if you want to create high-value content on a consistent basis, you really need to target the right readers. And that means you need a buyer persona.

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Topics: Content Marketing Strategy

5 easy steps to review your blogs better

Posted by Abby Pearson on 3/1/17 11:44 AM

Creating blogs is seemingly easy. After all, you come up with a topic, do the necessary field and desktop research, start writing and make sure there are no spelling mistakes. Unfortunately, it is generally not that straightforward. Your blogs need to be thoroughly reviewed before they are published. It is a time-consuming affair that is absolutely required if you want to reach your target audience, have your copy serve its purpose and be in line with your branding, tone-of-voice and content marketing strategy. Here’s how to best approach optimising your blog review process...

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Topics: Content Marketing Strategy

5 top content writing tips for beginners

Posted by Abby Pearson on 1/10/17 11:12 AM

Content is king. This isn’t just a catchphrase; it is the truth. Your content is the voice of your brand. It’s what potential customers react to, relate to and hopefully, interact with. In addition, quality content plays a crucial role when it comes to being found through search engines. If you don’t update your website, optimise your copy for SEO or use social media for leverage, you’ll never crack the first page of Google, no matter how great your product or service is. So, do you feel like giving writing a shot? Well, these content writing tips for beginners will get you started.

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Topics: Content Marketing Strategy

5 questions to ask a content marketing agency before you hire them!

Posted by Abby Pearson on 12/12/16 3:54 PM

The explosion of content marketing within recent years has made many businesses sit up and pay attention to the benefits it can provide and now everyone’s clambering to get a piece of the pie you really need to consider how your content marketing will stand out from the crowd.

Content marketing doesn’t just attract prospects to your site and increase your conversion rates, it can also delight your current customer base too – if done correctly! Although the benefits sound great, you might not have the time to sit down and create regular, optimised, kick ass content for your business. 

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Topics: Content Marketing Strategy

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