Did you know that content marketing costs 62% less than outbound marketing yet produces three times as many leads1? When you put it like that, it makes sense to get your content marketing right so you can appeal to your audience, engage with your prospects and ultimately see those leads increase - and blogging is a great place to start.
Publishing a regular blog is one of the best ways to build out your website with fresh content (which Google loves), demonstrate your expertise on a topic, increase engagement with visitors and target more keyword phrases.
In short, having a blog is a very good idea.
How should you go about creating blog posts to ensure you maximise the potential of every blog you write? Here are some quick strategies you could implement in your B2B content marketing strategy to get the most from your blog...